Clarus Corp (NASDAQ: CLAR)

Clarus Corporation is a global designer developer manufacturer and distributor of best in class outdoor equipment and lifestyle products focused on the outdoor enthusiast markets. The company builds its business around iconic brands such as Black Diamond Rhino Rack MaxTrax TRED and RockyMounts. These brands serve climbers skiers mountaineers trail runners backpackers campers overlanders off road enthusiasts and cyclists seeking high performance reliable gear for their activities.

Clarus Corporation generates revenue primarily through the sale of its outdoor and adventure products to retailers distributors original equipment manufacturers and directly to consumers via its own websites. The company offers a wide range of items including apparel footwear technical equipment automotive roof racks recovery tracks bicycle racks and related accessories. Sales are made through independent specialty stores premium sporting goods chains and online channels across North America Europe Asia Pacific Australia and other regions.

The company operates through the following segments: Outdoor and Adventure.

• The Outdoor segment focuses on designing manufacturing and marketing innovative outdoor engineered equipment and apparel for climbing mountaineering trail running backpacking skiing and other year round outdoor recreation activities. It offers high performance activity based apparel such as shells insulation midlayers pants and logowear rock climbing footwear and equipment including carabiners protection devices harnesses belay devices helmets and ice climbing gear technical backpacks and high end day packs trekking poles headlamps and lanterns gloves and mittens advanced skis ski poles ski skins and snow safety products such as avalanche airbag systems avalanche transceivers shovels and probes.

• The Adventure segment comprises Rhino Rack MaxTrax TRED and RockyMounts and manufactures highly engineered automotive roof racks trays mounting systems luggage boxes carriers recovery boards bicycle racks and accessories primarily in Australia and New Zealand with a growing presence in the United States.

Clarus Corporation holds a strong position in the outdoor and adventure markets due to its portfolio of iconic enthusiast brands that are recognized for innovation style quality design safety and durability. In the outdoor space it competes with companies such as The North Face Patagonia La Sportiva Prana Hestra Osprey Arc’Teryx Petzl and Mammut. In the adventure space it faces competition from Thule Dometic Yakima and Front Runner. The company's competitive advantages include its authentic brand heritage its extensive patent portfolio its vertical integration design and development process and its deep customer intimacy which together enable it to deliver products that meet the demanding performance and safety expectations of outdoor enthusiasts.

The company serves a diverse customer base that includes independent specialty stores premium sporting goods chains distributors original equipment manufacturers and direct consumers through its websites. Specific customer names mentioned in the filing include REI Mountain Equipment Coop and Decathlon which are large wholesale focusing on the outdoor market.