Cross Country Healthcare, Inc. is a healthcare workforce solutions company delivering an AI-powered digital platform and advisory services to help health systems optimize and sustain their entire labor ecosystem. The company leverages nearly 40 years of healthcare labor expertise to provide technology-driven staffing and workforce management solutions across the United States.
Cross Country Healthcare generates revenue primarily through staffing healthcare professionals including registered nurses, licensed practical nurses, certified nurse assistants, advanced practitioners, pharmacists, and allied health specialists on travel, per diem, local short-term, and permanent assignments. The company also places teachers, substitute teachers, and education specialists at educational facilities, healthcare leaders in nursing, allied health, physician, and human resources roles at healthcare organizations, and non-healthcare providers to participants in Programs of All-Inclusive Care for the Elderly (PACE) programs. Revenue is derived from temporary and permanent placement services, vendor neutral programs, managed service programs (MSPs), education healthcare services, caregiver services to PACE programs, outsourcing services, and administrative fees from subcontractors using its Intellify® technology solution. Additionally, the company offers its Software as a Service (SaaS)-based proprietary vendor management technology, Intellify®, to facilities to manage agency services.
The company operates through the following segments: Nursing and Allied Staffing and Physician Staffing.
- Nursing and Allied Staffing provides traditional staffing, recruiting, and value-added total talent solutions including temporary and permanent placement of travel and local nurse and allied professionals, healthcare leaders within nursing, allied, human resources, and finance, vendor neutral programs and managed service programs (MSPs), education healthcare services, caregiver services to PACE programs, and outsourcing services. The segment also serves as a direct-hire talent acquisition partner to healthcare organizations and academic institutions, offering prescriptive talent management solutions such as executive search services, contingent search, and recruitment process outsourcing (RPO). A majority of revenue in this segment comes from staffing registered nurses and allied professionals on travel contract assignments, typically 13 weeks in length, at hospitals and health systems.
- Physician Staffing provides licensed practitioners across a broad array of specialties, as well as certified registered nurse anesthetists (CRNAs), nurse practitioners (NPs), and physician assistants (PAs) on temporary assignments throughout the United States. The segment serves healthcare facilities such as acute and non-acute care facilities, medical group practices, government facilities, and managed care organizations. Professionals are recruited nationally and placed on assignments ranging from several days to up to one year. The segment also offers the Intellify® vendor management technology to these facilities to manage agency services.
Cross Country Healthcare holds a 3.0% market share in the U. S. healthcare staffing market as recognized by Staffing Industry Analysts in 2024, positioning it as one of the largest firms in travel nurse staffing, per diem nurse staffing, allied healthcare staffing, and locum tenens. The company competes against national players such as Aya Healthcare, AMN Healthcare Services, CHG Healthcare Services, and Jackson Healthcare, as well as numerous regional and local providers. Its competitive advantages include a national footprint, access to a broad talent pool, expertise in value-added workforce solutions, and technology-enabled platforms like Intellify® that provide real-time analytics and AI-driven insights to help customers manage labor costs and improve workforce flexibility.
Cross Country Healthcare serves a diverse customer base including public and private acute care and non-acute care hospitals, outpatient clinics, ambulatory care facilities, single and multi-specialty physician practices, rehabilitation facilities, PACE programs, urgent care centers, local and national healthcare systems, managed care providers, public and charter schools, correctional facilities, government facilities, pharmacies, and other healthcare providers, including those in underserved communities. The company does not rely on any single customer for more than 10% of its revenue.