CCH Holdings Ltd operates as a specialty hotpot restaurant chain in Malaysia with a focus on chicken hotpot and fish head hotpot concepts. The company traces its origins to George Town Penang in 2015 and has grown to become one of the leading players in the Malaysian specialty hotpot market. According to Frost Sullivan it ranked as the third largest specialty hotpot restaurant chain in Malaysia by revenue for the year ended December 31 2024. Its Chicken Claypot House brand was the largest chicken hotpot brand in Malaysia by number of outlets as of June 30 2025. The group also runs the Zi Wei Yuan brand for fish head hotpot and several other concepts including Bibixian which offers Teochew style chicken hotpot and Banbudian Bistro which serves Sichuan cuisine. CCH Holdings Ltd operates both company owned and franchised outlets and provides catering services domestically and abroad. As of the date of the prospectus the group operated or licensed a total of 32 restaurant outlets comprising 20 Chicken Claypot House outlets four Zi Wei Yuan outlets three crossover outlets three Bibixian outlets one food court and one Banbudian Bistro outlet.

The company generates revenue primarily from its restaurant operations business which consists of three streams. The first stream is revenue from company owned restaurant operations which amounted to US$8.21 million in 2023 and US$6.64 million in 2024. The second stream comes from sales of food ingredients and condiments which contributed US$1.01 million in 2023 and US$1.24 million in 2024. The third stream is franchise licensing which produced US$0.31 million in 2023 and US$0.67 million in 2024. In total restaurant operations revenue was US$9.78 million for 2023 and US$8.92 million for 2024. The proportion of franchise licensing revenue increased from 3.1% of total revenue in 2023 to 7.5% in 2024 reflecting the growing contribution of the franchised network.

The company operates through the following segments.

• Company owned restaurant operations: This segment generates revenue from the sale of food and beverages at company operated outlets including Chicken Claypot House Zi Wei Yuan Bibixian Banbudian Bistro and crossover locations. It covers dine in meals takeaway orders and catering services provided directly by the group.

• Sales of food ingredients and condiments: This segment derives revenue from selling pre made soup bases sauces semi prepared ingredients and grocery items to franchisees and retail distributors. The products are produced in the central kitchen and help maintain consistent taste and quality across all franchised locations.

• Franchise licensing: This segment earns royalties administrative fees and master license fees from franchisees operating under the company's brands in Malaysia and abroad. Royalties are typically set between 5% and 7.5% of gross monthly revenues and are settled on a monthly basis.

CCH Holdings Ltd holds a strong position in the Malaysian specialty hotpot sector as the third largest chain by revenue and the leading chicken hotpot brand by outlet count. The company competes with over eight hundred hotpot restaurants ranging from independent operators to regional chains. Its competitive advantages stem from high quality food consistent taste and a central kitchen that ensures uniform product standards across all outlets. The group also benefits from a robust supply chain a loyal membership program active social media marketing and an experienced management team with deep expertise in food and beverage finance and operations. These factors enable CCH Holdings Ltd to maintain market share despite intense competition and to pursue further expansion in domestic and international markets.

The company serves a diverse customer base that includes local residents families tourists and office workers who dine at its restaurant outlets. In addition it sells food ingredients and condiments to franchisees and retail distributors. The franchised network extends to Malaysia Thailand Indonesia and China providing further reach to international consumers. The group also caters to corporate clients and event organizers through its catering services which are offered under the Chicken Claypot House and Zi Wei Yuan brands.