Braze is a leading customer engagement platform that empowers brands to build and maintain direct, meaningful relationships with their customers through a comprehensive solution that integrates data activation, AI-powered personalization, cross-channel orchestration, and real-time messaging capabilities. The company enables marketers to deliver personalized, timely interactions across email, SMS, push notifications, in-app messages, and other digital touchpoints by leveraging first-party data and composable intelligence. Braze’s platform is designed to break down data and channel silos, allowing brands to orchestrate cohesive customer journeys that increase loyalty and lifetime value.

Braze generates revenue primarily through subscription fees for access to its customer engagement platform, which is priced based on the volume of messages sent and the number of monthly active users reached via customers’ applications and websites. The company employs a land-and-expand business model, where initial adoption is followed by increased usage as customers add new channels, purchase additional products, onboard new business units, or expand into new geographies. Braze serves a diverse global customer base across industries including retail, consumer goods, media and entertainment, gaming, sports, restaurants, on-demand services, healthcare, life sciences, technology, and financial services.

The company operates through the following segments:

• Braze Customer Engagement Platform: This segment encompasses the core software-as-a-service offering that enables brands to collect, contextualize, and act on first-party customer data in real time to deliver personalized cross-channel experiences. It includes the Braze Data Platform, which supports real-time data streaming and integration with customer data warehouses, cloud services, and third-party analytics tools. The segment also features BrazeAI capabilities such as Decisioning Studio, Agent Console, Operator, and AI Copywriter, which empower marketers to automate and optimize engagement strategies using artificial intelligence and machine learning.

• Canvas: This segment is Braze’s proprietary, no-code journey orchestration tool that allows customers to design, visualize, test, and launch multi-step, cross-channel messaging campaigns such as onboarding flows, nurture sequences, and win-back strategies. Canvas supports A/B and multivariate testing, enabling users to optimize message timing, channel selection, and creative elements based on performance data. The tool is natively cross-channel and integrates seamlessly with Braze’s messaging channels, including in-app messages, email, SMS, and push notifications, to ensure consistent execution across touchpoints.

• Braze Currents: This segment provides real-time data export capabilities that allow customers to stream engagement data from the Braze platform to external systems such as data warehouses (e.g., Snowflake, Amazon Redshift), customer data platforms (e.g., Segment, mParticle), and analytics providers (e.g., Amplitude, Mixpanel). By enabling bidirectional data flow, Braze Currents helps customers leverage engagement insights for broader business intelligence, product development, and marketing optimization across their technology stack. The segment also supports integration with web endpoints for maximum flexibility in data utilization.

Braze holds a strong position in the competitive customer engagement software market, differentiating itself through its vertically integrated, AI-native architecture that combines real-time data processing, cross-channel orchestration, and composable intelligence in a single platform. While facing competition from established players such as Adobe, Salesforce, Iterable, and Klaviyo, Braze emphasizes its ability to avoid the data and channel silos common in point solutions by offering an end-to-end solution where insights, segmentation, personalization, and activation are tightly coupled. Its proprietary stream processing architecture and deep AI integration across the technology stack enable faster experimentation, real-time decisioning, and scalable personalization, which are key advantages in meeting rising consumer expectations for relevant, timely brand interactions.

Braze serves over 2,600 customers worldwide as of January 2026, including prominent global enterprises and technology innovators across industries such as retail, media, gaming, finance, and healthcare. Specific customer names are not detailed in the filing, but the company highlights its presence in verticals undergoing digital transformation where direct-to-consumer relationships are growing. Its customer base spans organizations of various sizes and stages of growth, from emerging startups to large multinational corporations, all seeking to enhance customer engagement through personalized, data-driven strategies.