AIFU Inc. is a leading independent financial services platform that uses artificial intelligence to deliver full lifecycle insurance solutions and value added services to individuals and families. Founded in 1998 the company focuses on mass affluent and high net worth segments. It operates primarily in China through its wholly owned subsidiary Fanhua Group Company and its network of licensed insurance agencies and brokerage firms.
Revenue is generated mainly through…
AIFU Inc. is a leading independent financial services platform that uses artificial intelligence to deliver full lifecycle insurance solutions and value added services to individuals and families. Founded in 1998 the company focuses on mass affluent and high net worth segments. It operates primarily in China through its wholly owned subsidiary Fanhua Group Company and its network of licensed insurance agencies and brokerage firms.
Revenue is generated mainly through commissions and fees from distributing life and health insurance products and non life insurance products on behalf of insurance carriers. Life and health products contributed approximately 89.1 percent of net revenue in 2024 and 92.6 percent in 2025. Non life products accounted for the remaining 10.9 percent in 2024 and 7.4 percent in 2025. The company also offers AI driven digital tools such as the FA App RONS Assistant and Policy Escrow system that enhance agent productivity and customer engagement supporting its fee based model.
The company operates through the following segments:
- Insurance Agency Segment This segment distributes life and health insurance products such as whole life term life endowment annuity and critical illness policies and non life products including commercial property cargo hull liability construction and erection and extended warranty insurance serving individual and corporate clients through a nationwide sales agent network and providing AI driven customer engagement risk forecasting and compliance support.
AIFU Inc. holds a competitive position as one of the largest independent insurance intermediaries in China benefiting from a long operating history strong brand recognition and a nationwide network of licensed sales agents. Its main competitors include other professional intermediary firms large insurance companies that sell directly online platforms and commercial banks that offer insurance as an ancillary service. The company differentiates itself through its AI driven digital ecosystem extensive offline distribution channels diversified product mix and deep relationships with 67 insurance companies across the country.
The company serves individual consumers seeking life and health coverage as well as corporate clients purchasing commercial property cargo hull liability and other non life insurance products. Its individual customer base is predominantly under 50 years of age with a focus on mass affluent and high net worth families. As of the latest date the company had served approximately 19.8 million individual customers since inception.