Zhihu (ZH) Tax Rate (2023 - 2024)
Zhihu (ZH) recorded Tax Rate of -8.26% in the quarter ended Jun 30, 2026, up 20.09 percentage points from -28.35% a year earlier but down 31.51 percentage points from the prior quarter.
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Analysis
Zhihu (ZH) Tax Rate (2023 - 2024) Analysis & Trends
On a TTM basis, Zhihu's Tax Rate came in at -2.76% as of Jun 30, 2026, up 12.50 percentage points year-over-year; for the year ended Dec 31, 2025, it came in at 12.50%, up 17.77 percentage points from the prior year.
- Annual Tax Rate has a five-year change of +12.29 percentage points (years ended Dec 2020 to Dec 2025).
- Across earlier years, Tax Rate came in at -5.27% in the year ended Dec 31, 2024 (-6.70 pp), 1.43% in the year ended Dec 31, 2023 (+0.52 pp), 0.91% in the year ended Dec 31, 2022 (+0.49 pp) and 0.42% in the year ended Dec 31, 2021 (+0.21 pp).
- Quarterly Tax Rate has ranged from -28.35% in the quarter ended Jun 30, 2025 to 23.25% in the quarter ended Mar 31, 2026 over the past five years.
- On a year-over-year basis, Tax Rate rose in three of the last eight quarters, with an average year-over-year change of +1.96 percentage points.
- Peak year-over-year performance for Tax Rate in the last five years was a gain of 25.50 percentage points in the quarter ended Mar 31, 2026, against a drop of 20.29 percentage points in the quarter ended Jun 30, 2025 at the low end.
- Per Business Quant, the preceding three quarters came in at 23.25% (quarter ended Mar 31, 2026), -3.48% (quarter ended Dec 31, 2025) and 1.85% (quarter ended Sep 30, 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Tax Rate (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,142.52 Bn | 3,900.05 Bn | 73.85 Bn | 19.14% |
| 2 | Meta Platforms | 1,882.44 Bn | 1,584.96 Bn | 49.47 Bn | 15.50% |
| 3 | Netflix | 292.72 Bn | 252.92 Bn | 6.52 Bn | 16.40% |
| 4 | Alibaba Group Holding | 250.25 Bn | 68.12 Bn | 15.11 Bn | - |
| 5 | Shopify | 192.03 Bn | 169.21 Bn | 1.71 Bn | 15.38% |
| 6 | Uber Technologies | 141.56 Bn | 113.53 Bn | 6.38 Bn | 25.63% |
| 7 | Booking Holdings | 121.98 Bn | 55.03 Bn | - | 23.83% |
| 8 | PDD Holdings | 110.31 Bn | -141.62 Bn | 9.45 Bn | - |
| 9 | AppLovin | 102.49 Bn | 92.52 Bn | 1.70 Bn | 15.87% |
| 10 | Zhihu | 293.30 Mn | -1.98 Bn | 57.98 Mn | - |
API Access
Zhihu Tax Rate API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=tax-rate&ticker=ZH&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "tax-rate", "ticker": "ZH", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=tax-rate&ticker=ZH&period=max&api_key=YOUR_API_KEY");
const data = await res.json();