Growth Metrics

Zillow (ZG) Gross Margin (2016 - 2026)

Zillow has reported Gross Margin over the past 12 years, most recently at 72.78% for Q4 2025.

  • Quarterly Gross Margin fell 303.0% to 72.78% in Q4 2025 from the year-ago period, while the trailing twelve-month figure was 74.14% through Dec 2025, down 229.0% year-over-year, with the annual reading at 74.14% for FY2025, 229.0% down from the prior year.
  • Gross Margin was 72.78% for Q4 2025 at Zillow, roughly flat from 72.63% in the prior quarter.
  • Over five years, Gross Margin peaked at 85.09% in Q3 2021 and troughed at 41.07% in Q2 2021.
  • The 5-year median for Gross Margin is 77.01% (2025), against an average of 74.53%.
  • Year-over-year, Gross Margin skyrocketed 11912bps in 2021 and then plummeted -380bps in 2023.
  • A 5-year view of Gross Margin shows it stood at 82.24% in 2021, then decreased by -3bps to 79.54% in 2022, then decreased by -5bps to 75.74% in 2023, then grew by 0bps to 75.81% in 2024, then fell by -4bps to 72.78% in 2025.
  • Per Business Quant, the three most recent readings for ZG's Gross Margin are 72.78% (Q4 2025), 72.63% (Q3 2025), and 74.66% (Q2 2025).