Wayfair (W) Gross Margin (2014 - 2026)
Wayfair (W) reported Gross Margin of 30.02% for Q1 2026, down 64.0% year-over-year from 83.4% in Q1 2025, and down 0.8% quarter-over-quarter from 30.27% in Q4 2025.
Wayfair (W) Gross Margin (2014 - 2026) Analysis & Trends
Wayfair (W) has 13 years of Gross Margin data on file, last reported at 30.02% in Q1 2026.
- Gross Margin for Q1 2026 came in at 30.02%, down 64.0% year-over-year; the trailing twelve-month figure through Mar 2026 was 30.08% (down 22.0% YoY), and the FY2025 annual result was 30.22%, up 7.0% from the prior year.
- Gross Margin fell to 30.02% in Q1 2026 per W's latest filing, from 30.27% in the prior quarter.
- Over five years, Gross Margin peaked at 31.15% in Q3 2023 and troughed at 26.83% in Q1 2022.
- A 5-year average of 29.74% and a median of 30.06% in 2025 frame the typical range for Gross Margin.
- The sharpest annual moves came in 2022 and 2023: Gross Margin sank 201 bps in 2022, then soared 378 bps in 2023.
- A 5-year view of Gross Margin shows it stood at 28.8% in 2022, then climbed by 5 bps to 30.31% in 2023, then declined by 1 bps to 30.15% in 2024, then rose by 0 bps to 30.27% in 2025, then slipped by 1 bps to 30.02% in 2026.
- Business Quant data shows W's Gross Margin at 30.02% in Q1 2026, 30.27% in Q4 2025, and 29.96% in Q3 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Amazon Com | 2,551.03 Bn | 2,407.94 Bn | 171.21 Bn | 94.32% |
| 2 | Mercadolibre | 82.72 Bn | 77.07 Bn | 3.86 Bn | 43.66% |
| 3 | DoorDash | 72.09 Bn | 67.22 Bn | 2.04 Bn | 50.64% |
| 4 | PDD Holdings | 62.92 Bn | 38.25 Bn | 12.81 Bn | 72.28% |
| 5 | Ebay | 48.30 Bn | 44.44 Bn | 2.29 Bn | 74.04% |
| 6 | Coupang | 34.44 Bn | 34.35 Bn | 2.30 Bn | 27.01% |
| 7 | Zkh | 14.36 Bn | 14.36 Bn | 285.30 Mn | 93.10% |
| 8 | Wayfair | 10.72 Bn | 9.65 Bn | 880.00 Mn | 30.02% |
| 9 | Maplebear | 10.27 Bn | 9.58 Bn | 738.00 Mn | 72.42% |
| 10 | Chewy | 7.37 Bn | 6.85 Bn | 1.01 Bn | 30.13% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 30.02% |
| Dec 31, 2025 | 30.27% |
| Sep 30, 2025 | 29.96% |
| Jun 30, 2025 | 30.06% |
| Mar 31, 2025 | 30.66% |
| Dec 31, 2024 | 30.15% |
| Sep 30, 2024 | 30.27% |
| Jun 30, 2024 | 30.19% |
| Mar 31, 2024 | 30.01% |
| Dec 31, 2023 | 30.31% |
| Sep 30, 2023 | 31.15% |
| Jun 30, 2023 | 31.06% |
| Mar 31, 2023 | 29.60% |
| Dec 31, 2022 | 28.80% |
| Sep 30, 2022 | 29.01% |
| Jun 30, 2022 | 27.28% |
| Mar 31, 2022 | 26.83% |
| Dec 31, 2021 | 27.09% |
| Sep 30, 2021 | 28.29% |
| Jun 30, 2021 | 29.25% |