Wayfair (W) Gross Margin (2014 - 2026)
Wayfair's (W) quarterly Gross Margin came in at 29.95% in Q2 2026, down 11.0% year-over-year from 33.65% in Q2 2025, and little changed quarter-over-quarter from 30.02% in Q1 2026.
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Analysis
Wayfair (W) Gross Margin (2014 - 2026) Analysis & Trends
Wayfair (W) has reported Gross Margin for 13 consecutive years, with 29.95% the latest figure, recorded in Q2 2026.
- On a quarterly basis, Gross Margin fell 11.0% year-over-year to 29.95% in Q2 2026; TTM through Jun 2026 was 30.05%, a 22.0% decrease from a year earlier, with the FY2025 full-year figure at 30.22%, up 7.0% from the prior year.
- Gross Margin was 29.95% for Q2 2026 at Wayfair, roughly flat from 30.02% in the prior quarter.
- Over five years, Gross Margin peaked at 31.15% in Q3 2023 and troughed at 26.83% in Q1 2022.
- A 5-year average of 29.76% and a median of 30.04% in 2025 frame the typical range for Gross Margin.
- Across the five-year window, Gross Margin slumped 201 bps in 2022 and surged 378 bps in 2023, its largest moves.
- Over 5 years, Gross Margin stood at 28.8% in 2022, then advanced by 5 bps to 30.31% in 2023, then dropped by 1 bps to 30.15% in 2024, then increased by 0 bps to 30.27% in 2025, then slipped by 1 bps to 29.95% in 2026.
- The last three Gross Margin figures came in at 29.95% (Q2 2026), 30.02% (Q1 2026), and 30.27% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Amazon Com | 2,735.76 Bn | 2,612.77 Bn | 198.88 Bn | 52.05% |
| 2 | JD.com | 32.66 Bn | 9.40 Bn | 16.50 Bn | 16.91% |
| 3 | Coupang | 25.61 Bn | 19.50 Bn | 2.49 Bn | 28.16% |
| 4 | Wayfair | 13.93 Bn | 12.79 Bn | 1.05 Bn | 29.95% |
| 5 | GigaCloud Technology | 3.80 Bn | 3.42 Bn | 105.56 Mn | 25.64% |
| 6 | Pattern | 3.04 Bn | 2.69 Bn | 384.36 Mn | 43.84% |
| 7 | Yunji | 1.88 Bn | 1.86 Bn | - | - |
| 8 | Revolve | 1.47 Bn | 1.13 Bn | 196.67 Mn | 56.61% |
| 9 | ATRenew | 632.36 Mn | 371.23 Mn | -705.59 Mn | -1,154.65% |
| 10 | Stitch Fix | 398.30 Mn | 211.49 Mn | 148.84 Mn | 43.74% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 29.95% |
| Mar 31, 2026 | 30.02% |
| Dec 31, 2025 | 30.27% |
| Sep 30, 2025 | 29.96% |
| Jun 30, 2025 | 30.06% |
| Mar 31, 2025 | 30.66% |
| Dec 31, 2024 | 30.15% |
| Sep 30, 2024 | 30.27% |
| Jun 30, 2024 | 30.19% |
| Mar 31, 2024 | 30.01% |
| Dec 31, 2023 | 30.31% |
| Sep 30, 2023 | 31.15% |
| Jun 30, 2023 | 31.06% |
| Mar 31, 2023 | 29.60% |
| Dec 31, 2022 | 28.80% |
| Sep 30, 2022 | 29.01% |
| Jun 30, 2022 | 27.28% |
| Mar 31, 2022 | 26.83% |
| Dec 31, 2021 | 27.09% |
| Sep 30, 2021 | 28.29% |
API Access
Wayfair Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=W&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "W", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=W&period=max&api_key=YOUR_API_KEY");
const data = await res.json();