Wayfair (W) Gross Margin (2014 - 2026)
Wayfair (W) posted quarterly Gross Margin of 30.02% for Q1 2026, down 64.0% year-over-year from 83.4% in Q1 2025, and down 0.8% quarter-over-quarter from 30.27% in Q4 2025.
Wayfair (W) Gross Margin (2014 - 2026) Analysis & Trends
Wayfair (W) has reported Gross Margin for 13 consecutive years, with 30.02% the latest figure, recorded in Q1 2026.
- In Q1 2026, Gross Margin fell 64.0% year-over-year to 30.02%; the TTM figure through Mar 2026 stood at 30.08% (down 22.0% YoY), while the FY2025 annual figure was 30.22%, up 7.0% from the prior year.
- Gross Margin eased to 30.02% in Q1 2026 per W's latest filing, from 30.27% in the prior quarter.
- Across five years, Gross Margin topped out at 31.15% in Q3 2023 and bottomed at 26.83% in Q1 2022.
- Historically, Gross Margin has averaged 29.74% across 5 years, with a median of 30.06% in 2025.
- Annual changes were most pronounced in 2022 — Gross Margin sank 201 bps — and 2023, when it soared 378 bps.
- Wayfair's Gross Margin stood at 28.8% in 2022, then grew by 5 bps to 30.31% in 2023, then fell by 1 bps to 30.15% in 2024, then gained by 0 bps to 30.27% in 2025, then dropped by 1 bps to 30.02% in 2026.
- Business Quant data shows W's Gross Margin at 30.02% in Q1 2026, 30.27% in Q4 2025, and 29.96% in Q3 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Amazon Com | 2,928.58 Bn | 2,805.59 Bn | 198.88 Bn | 52.05% |
| 2 | PDD Holdings | 506.82 Bn | 447.28 Bn | 9.83 Bn | 55.49% |
| 3 | Mercadolibre | 98.21 Bn | 83.01 Bn | 4.16 Bn | 40.90% |
| 4 | DoorDash | 93.40 Bn | 88.05 Bn | 2.35 Bn | 52.69% |
| 5 | JD.com | 87.13 Bn | 57.95 Bn | 7.66 Bn | 16.73% |
| 6 | Sea | 78.16 Bn | 69.64 Bn | 3.15 Bn | 44.32% |
| 7 | Ebay | 47.37 Bn | 44.06 Bn | 2.30 Bn | 73.45% |
| 8 | Coupang | 29.76 Bn | 23.65 Bn | 2.49 Bn | 28.16% |
| 9 | Zkh | 16.19 Bn | 16.19 Bn | 51.11 Mn | 16.68% |
| 10 | Wayfair | 13.70 Bn | 12.56 Bn | 1.05 Bn | 29.95% |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 29.95% |
| Mar 31, 2026 | 30.02% |
| Dec 31, 2025 | 30.27% |
| Sep 30, 2025 | 29.96% |
| Jun 30, 2025 | 30.06% |
| Mar 31, 2025 | 30.66% |
| Dec 31, 2024 | 30.15% |
| Sep 30, 2024 | 30.27% |
| Jun 30, 2024 | 30.19% |
| Mar 31, 2024 | 30.01% |
| Dec 31, 2023 | 30.31% |
| Sep 30, 2023 | 31.15% |
| Jun 30, 2023 | 31.06% |
| Mar 31, 2023 | 29.60% |
| Dec 31, 2022 | 28.80% |
| Sep 30, 2022 | 29.01% |
| Jun 30, 2022 | 27.28% |
| Mar 31, 2022 | 26.83% |
| Dec 31, 2021 | 27.09% |
| Sep 30, 2021 | 28.29% |