Growth Metrics

Wayfair (W) Gross Margin (2016 - 2025)

Wayfair (W) has disclosed Gross Margin for 12 consecutive years, with 30.27% as the latest value for Q4 2025.

  • Quarterly Gross Margin rose 12.0% to 30.27% in Q4 2025 from the year-ago period, while the trailing twelve-month figure was 30.22% through Dec 2025, up 7.0% year-over-year, with the annual reading at 30.22% for FY2025, 7.0% up from the prior year.
  • Gross Margin for Q4 2025 was 30.27% at Wayfair, up from 29.96% in the prior quarter.
  • The five-year high for Gross Margin was 31.15% in Q3 2023, with the low at 26.83% in Q1 2022.
  • Average Gross Margin over 5 years is 29.45%, with a median of 29.99% recorded in 2024.
  • The sharpest move saw Gross Margin surged 398bps in 2021, then crashed -201bps in 2022.
  • Over 5 years, Gross Margin stood at 27.09% in 2021, then rose by 6bps to 28.8% in 2022, then increased by 5bps to 30.31% in 2023, then dropped by -1bps to 30.15% in 2024, then increased by 0bps to 30.27% in 2025.
  • According to Business Quant data, Gross Margin over the past three periods came in at 30.27%, 29.96%, and 30.06% for Q4 2025, Q3 2025, and Q2 2025 respectively.