Wayfair (W) Gross Margin (2014 - 2026)
Wayfair (W) reported Gross Margin of 30.02% for Q1 2026, down 64.0% year-over-year from 83.4% in Q1 2025, and down 0.8% on a QoQ basis from 30.27% in Q4 2025.
Wayfair (W) has 13 years of Gross Margin data on file, last reported at 30.02% in Q1 2026.
- Quarterly Gross Margin fell 64.0% year-over-year to 30.02% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 30.08% (down 22.0% YoY) and the FY2025 annual result came in at 30.22%, up 7.0% from the prior year.
- Gross Margin retreated to 30.02% in Q1 2026 per W's latest filing, from 30.27% in the prior quarter.
- Across five years, Gross Margin topped out at 31.15% in Q3 2023 and bottomed at 26.83% in Q1 2022.
- The 5-year median for Gross Margin is 30.06% (2025), against an average of 29.74%.
- The widest annual swing landed in 2022, when Gross Margin tumbled 201 bps; it then jumped 378 bps in 2023.
- Tracing W's Gross Margin over 5 years: stood at 28.8% in 2022, then gained by 5 bps to 30.31% in 2023, then slipped by 1 bps to 30.15% in 2024, then grew by 0 bps to 30.27% in 2025, then retreated by 1 bps to 30.02% in 2026.
- Per Business Quant, the three latest W Gross Margin figures stand at 30.02% (Q1 2026), 30.27% (Q4 2025), and 29.96% (Q3 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Amazon Com | 2,861.08 Bn | 2,717.99 Bn | 171.21 Bn | 94.32% |
| 2 | Alibaba Group Holding | 348.49 Bn | 315.38 Bn | 12.18 Bn | 34.51% |
| 3 | Mercadolibre | 84.38 Bn | 78.73 Bn | 3.86 Bn | 43.66% |
| 4 | DoorDash | 69.78 Bn | 64.91 Bn | 2.04 Bn | 50.64% |
| 5 | Ebay | 51.86 Bn | 48.00 Bn | 2.29 Bn | 74.04% |
| 6 | Coupang | 29.42 Bn | 29.33 Bn | 2.30 Bn | 27.01% |
| 7 | Maplebear | 9.86 Bn | 9.17 Bn | 738.00 Mn | 72.42% |
| 8 | Wayfair | 8.79 Bn | 7.72 Bn | 880.00 Mn | 30.02% |
| 9 | Chewy | 8.58 Bn | 7.71 Bn | 959.70 Mn | 29.40% |
| 10 | Etsy | 6.00 Bn | 4.58 Bn | 455.60 Mn | 72.17% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 30.02% |
| Dec 31, 2025 | 30.27% |
| Sep 30, 2025 | 29.96% |
| Jun 30, 2025 | 30.06% |
| Mar 31, 2025 | 30.66% |
| Dec 31, 2024 | 30.15% |
| Sep 30, 2024 | 30.27% |
| Jun 30, 2024 | 30.19% |
| Mar 31, 2024 | 30.01% |
| Dec 31, 2023 | 30.31% |
| Sep 30, 2023 | 31.15% |
| Jun 30, 2023 | 31.06% |
| Mar 31, 2023 | 29.60% |
| Dec 31, 2022 | 28.80% |
| Sep 30, 2022 | 29.01% |
| Jun 30, 2022 | 27.28% |
| Mar 31, 2022 | 26.83% |
| Dec 31, 2021 | 27.09% |
| Sep 30, 2021 | 28.29% |
| Jun 30, 2021 | 29.25% |
| Mar 31, 2021 | 28.84% |
| Dec 31, 2020 | 29.00% |
| Sep 30, 2020 | 29.88% |
| Jun 30, 2020 | 30.69% |
| Mar 31, 2020 | 24.85% |
| Dec 31, 2019 | 22.78% |
| Sep 30, 2019 | 23.42% |
| Jun 30, 2019 | 23.88% |
| Mar 31, 2019 | 24.19% |
| Dec 31, 2018 | 24.09% |
| Sep 30, 2018 | 23.03% |
| Jun 30, 2018 | 23.26% |
| Mar 31, 2018 | 23.06% |
| Dec 31, 2017 | 23.08% |
| Sep 30, 2017 | 23.39% |
| Jun 30, 2017 | 24.00% |
| Mar 31, 2017 | 24.65% |
| Dec 31, 2016 | 24.23% |
| Sep 30, 2016 | 23.41% |
| Jun 30, 2016 | 23.96% |
| Mar 31, 2016 | 23.96% |
| Dec 31, 2015 | 23.75% |
| Sep 30, 2015 | 23.80% |
| Jun 30, 2015 | 24.57% |
| Mar 31, 2015 | 24.23% |
| Dec 31, 2014 | 24.08% |
| Sep 30, 2014 | 23.51% |
| Jun 30, 2014 | 23.17% |
| Mar 31, 2014 | 23.40% |