Wayfair W Insider Ownership

Updated Oct 10, 2026

Over the past year, Wayfair insiders sold $229.7 million of stock (2.47Mn shares) on the open market and bought none.

• By number of insiders, Wayfair saw 5 insiders sell on the open market over the past 12 months and none buy.
• Steven Conine (Co-Founder) sold the most Wayfair stock on the open market over the past 12 months, $109.3 million (1.18Mn shares), most recently on September 14, 2026.
• The latest open-market trade on record is a sale of 6.06K shares for $630,611 by Jon Blotner (President, Commercial & Operations) on October 2, 2026.
• Apart from open-market trades, Wayfair insiders received 7.86K shares in stock awards, acquired 1.51Mn shares through option exercises and conversions, gave up 135.16K shares to cover taxes or exercise prices and gave away 167.44K shares as gifts in the past 12 months.
• Business Quant data shows Wayfair insiders holding 19.02Mn shares in total in their latest Form 4 filings, or 13.93% of the 136.48Mn shares outstanding; that total is down 1.23% from 19.25Mn shares at the end of Q2 2026 and down 11.90% from 21.59Mn shares at the end of Q3 2025.
• Of the 19.02Mn shares held by Wayfair insiders, 18.73Mn shares (98.51%) are held directly and 283.65K shares (1.49%) indirectly, through trusts, partnerships, family members and other entities.
• Business Quant counts 14 insiders with holdings in Wayfair stock, among the officers, directors and 10% owners who have filed a Form 4 in the past two years.
• Wayfair's largest insider holders by reported holdings are Steven Conine (Director, 8.95Mn shares), Niraj Shah (Chief Executive Officer, 8.93Mn shares) and Michael Andrew Kumin (Director, 319.75K shares).
• Steven Conine holds 47.05% of the combined insider position in Wayfair.
• Over the trailing 12 months, 12 insiders reported transactions in Wayfair stock across 66 Form 4 filings.
• These insider figures for Wayfair are based on Form 4 filings through October 5, 2026.