VPR Brands (VPRB) Gross Margin (2020 - 2026)
VPR Brands' Gross Margin was 22.89% in Q2 2026, down 13.97 percentage points from 36.86% a year earlier and down 1.00 percentage points from the prior quarter.
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Analysis
VPR Brands (VPRB) Gross Margin (2020 - 2026) Analysis & Trends
On a trailing twelve-month basis, VPR Brands' Gross Margin was 25.11% through Jun 30, 2026, down 2.58 percentage points year-over-year; for FY2025, it was 28.71%, up 1.71 percentage points from FY2024.
- Gross Margin shows a five-year change of -13.99 percentage points (FY2020 to FY2025).
- In earlier years, Gross Margin was 27.00% in FY2024 (-22.53 pp), 49.54% in FY2023 (+16.30 pp), 33.23% in FY2022 (-1.08 pp) and 34.31% in FY2021 (-8.39 pp).
- Quarterly Gross Margin has moved between 16.32% (Q4 2021) and 83.91% (Q3 2023) over five years.
- Compared with a year earlier, Gross Margin was higher in four of the last eight quarters, with an average year-over-year change of -7.85 percentage points.
- The best year-over-year quarter for Gross Margin over five years was Q3 2023 (a gain of 49.98 percentage points); the worst was Q3 2024 (a drop of 53.84 percentage points).
- Per Business Quant data, VPRB's Gross Margin in the three quarters before Q2 2026 was 23.89% (Q1 2026), 20.38% (Q4 2025) and 32.89% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Philip Morris International | 302.31 Bn | 283.88 Bn | 7.66 Bn | 68.43% |
| 2 | British American Tobacco p.l.c | 126.84 Bn | 105.99 Bn | - | - |
| 3 | Altria | 114.73 Bn | 100.93 Bn | 3.82 Bn | 62.51% |
| 4 | Curaleaf Holdings | 2.84 Bn | 2.44 Bn | 169.91 Mn | 49.96% |
| 5 | RLX Technology | 2.65 Bn | -916.64 Mn | 52.74 Mn | 35.41% |
| 6 | Trulieve Cannabis | 2.39 Bn | 1.00 Bn | 162.29 Mn | 59.90% |
| 7 | Green Thumb Industries | 1.49 Bn | 344.56 Mn | 137.87 Mn | 44.96% |
| 8 | Cronos | 1.25 Bn | -1.97 Bn | 28.45 Mn | 40.30% |
| 9 | Turning Point Brands | 1.21 Bn | 336.94 Mn | 93.70 Mn | 65.55% |
| 10 | VPR Brands | 6.42 Mn | 933,760.45 | 161,075.00 | 22.89% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 22.89% |
| Mar 31, 2026 | 23.89% |
| Dec 31, 2025 | 20.38% |
| Sep 30, 2025 | 32.89% |
| Jun 30, 2025 | 36.86% |
| Mar 31, 2025 | 23.67% |
| Dec 31, 2024 | 18.03% |
| Sep 30, 2024 | 30.08% |
| Jun 30, 2024 | 25.52% |
| Mar 31, 2024 | 31.40% |
| Dec 31, 2023 | 22.05% |
| Sep 30, 2023 | 83.91% |
| Jun 30, 2023 | 57.35% |
| Mar 31, 2023 | 17.00% |
| Dec 31, 2022 | 24.77% |
| Sep 30, 2022 | 33.94% |
| Jun 30, 2022 | 39.92% |
| Mar 31, 2022 | 40.38% |
| Dec 31, 2021 | 16.32% |
| Sep 30, 2021 | 32.52% |
API Access
VPR Brands Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=VPRB&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "VPRB", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=VPRB&period=max&api_key=YOUR_API_KEY");
const data = await res.json();