VPR Brands (VPRB) Gross Margin (2020 - 2026)
VPR Brands (VPRB) recorded quarterly Gross Margin of 23.89% in Q1 2026, up 17.22% on a QoQ basis from 20.38% in Q4 2025, and up 22.0% year-over-year from 19.58% in Q1 2025.
VPR Brands (VPRB) Gross Margin (2020 - 2026) Analysis & Trends
VPR Brands has disclosed Gross Margin across 7 years of filings, most recently posting 23.89% for Q1 2026.
- Quarterly Gross Margin rose 22.0% year-over-year to 23.89% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 29.3% (up 422.0% YoY) and the FY2025 annual result came in at 28.71%, up 171.0% from the prior year.
- Gross Margin improved to 23.89% in Q1 2026, from 20.38% in the prior quarter.
- Over five years, Gross Margin peaked at 83.91% in Q3 2023 and troughed at 17.0% in Q1 2023.
- A 5-year average of 33.06% and a median of 30.08% in 2024 frame the typical range for Gross Margin.
- Annual changes were most pronounced in 2023 — Gross Margin surged 4998 bps — and 2024, when it plunged 5384 bps.
- Tracing VPRB's Gross Margin over 5 years: stood at 24.77% in 2022, then slipped by 11 bps to 22.05% in 2023, then dropped by 18 bps to 18.03% in 2024, then rose by 13 bps to 20.38% in 2025, then increased by 17 bps to 23.89% in 2026.
- Business Quant data shows VPRB's Gross Margin at 23.89% in Q1 2026, 20.38% in Q4 2025, and 32.89% in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Philip Morris International | 277.78 Bn | 274.30 Bn | 6.91 Bn | 68.06% |
| 2 | Altria | 120.77 Bn | 117.29 Bn | 3.51 Bn | 64.59% |
| 3 | British American Tobacco p.l.c | 45.84 Bn | 40.53 Bn | - | - |
| 4 | Turning Point Brands | 1.66 Bn | 1.49 Bn | 68.30 Mn | 54.95% |
| 5 | Universal | 1.35 Bn | 1.30 Bn | 98.47 Mn | 13.77% |
| 6 | RLX Technology | 355.86 Mn | -269.04 Mn | 73.10 Mn | 31.80% |
| 7 | Ispire Technology | 97.40 Mn | 79.11 Mn | 1.99 Mn | 10.65% |
| 8 | Rythm | 54.37 Mn | 21.11 Mn | 10.40 Mn | 78.26% |
| 9 | Greenlane Holdings | 11.69 Mn | -26.54 Mn | 217,000.00 | 48.44% |
| 10 | VPR Brands | - | - | 138,574.00 | 23.89% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 23.89% |
| Dec 31, 2025 | 20.38% |
| Sep 30, 2025 | 32.89% |
| Jun 30, 2025 | 36.86% |
| Mar 31, 2025 | 23.67% |
| Dec 31, 2024 | 18.03% |
| Sep 30, 2024 | 30.08% |
| Jun 30, 2024 | 25.52% |
| Mar 31, 2024 | 31.40% |
| Dec 31, 2023 | 22.05% |
| Sep 30, 2023 | 83.91% |
| Jun 30, 2023 | 57.35% |
| Mar 31, 2023 | 17.00% |
| Dec 31, 2022 | 24.77% |
| Sep 30, 2022 | 33.94% |
| Jun 30, 2022 | 39.92% |
| Mar 31, 2022 | 40.38% |
| Dec 31, 2021 | 16.32% |
| Sep 30, 2021 | 32.52% |
| Jun 30, 2021 | 46.43% |