VPR Brands (VPRB) Gross Margin (2015 - 2026)
VPR Brands' (VPRB) quarterly Gross Margin came in at 23.89% in Q1 2026, up 22.0% YoY from 19.58% in Q1 2025, and up 17.22% on a QoQ basis from 20.38% in Q4 2025.
VPR Brands (VPRB) Gross Margin (2015 - 2026) Analysis & Trends
VPR Brands (VPRB) has 9 years of Gross Margin data on file, last reported at 23.89% in Q1 2026.
- Quarterly Gross Margin rose 22.0% year-over-year to 23.89% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 29.3% (up 422.0% YoY) and the FY2025 annual result came in at 28.71%, up 171.0% from the prior year.
- Gross Margin grew to 23.89% in Q1 2026, from 20.38% in the prior quarter.
- In the past five years, Gross Margin ranged from a high of 83.91% in Q3 2023 to a low of 17.0% in Q1 2023.
- A 5-year average of 33.06% and a median of 30.08% in 2024 frame the typical range for Gross Margin.
- Annual changes were most pronounced in 2023 — Gross Margin surged 4998 bps — and 2024, when it plunged 5384 bps.
- Tracing VPRB's Gross Margin over 5 years: stood at 24.77% in 2022, then retreated by 11 bps to 22.05% in 2023, then decreased by 18 bps to 18.03% in 2024, then grew by 13 bps to 20.38% in 2025, then climbed by 17 bps to 23.89% in 2026.
- The last three Gross Margin figures came in at 23.89% (Q1 2026), 20.38% (Q4 2025), and 32.89% (Q3 2025), per Business Quant data.
Powered by 
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Philip Morris International | 298.83 Bn | 292.83 Bn | 7.66 Bn | 68.43% |
| 2 | British American Tobacco p.l.c | 122.98 Bn | 119.29 Bn | - | - |
| 3 | Altria | 111.97 Bn | 109.61 Bn | 3.82 Bn | 62.51% |
| 4 | RLX Technology | 2.22 Bn | 1.48 Bn | 52.74 Mn | 35.41% |
| 5 | Turning Point Brands | 1.73 Bn | 1.46 Bn | 93.70 Mn | 65.55% |
| 6 | Universal | 1.15 Bn | 869.50 Mn | 83.09 Mn | 15.86% |
| 7 | Ispire Technology | 87.09 Mn | 67.86 Mn | 1.99 Mn | 10.65% |
| 8 | Rythm | 45.53 Mn | 3.62 Mn | 18.54 Mn | 80.52% |
| 9 | Greenlane Holdings | 14.10 Mn | -10.40 Mn | 32,000.00 | 39.02% |
| 10 | VPR Brands | 9.14 Mn | 6.80 Mn | 161,075.00 | 22.89% |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 22.89% |
| Mar 31, 2026 | 23.89% |
| Dec 31, 2025 | 20.38% |
| Sep 30, 2025 | 32.89% |
| Jun 30, 2025 | 36.86% |
| Mar 31, 2025 | 23.67% |
| Dec 31, 2024 | 18.03% |
| Sep 30, 2024 | 30.08% |
| Jun 30, 2024 | 25.52% |
| Mar 31, 2024 | 31.40% |
| Dec 31, 2023 | 22.05% |
| Sep 30, 2023 | 83.91% |
| Jun 30, 2023 | 57.35% |
| Mar 31, 2023 | 17.00% |
| Dec 31, 2022 | 24.77% |
| Sep 30, 2022 | 33.94% |
| Jun 30, 2022 | 39.92% |
| Mar 31, 2022 | 40.38% |
| Dec 31, 2021 | 16.32% |
| Sep 30, 2021 | 32.52% |