VPR Brands (VPRB) Gross Margin (2015 - 2026)
VPR Brands (VPRB) recorded quarterly Gross Margin of 22.89% in Q2 2026, down 4.19% on a QoQ basis from 23.89% in Q1 2026, and down 1397.0% YoY from 1.76% in Q2 2025.
Analysis
VPR Brands (VPRB) Gross Margin (2015 - 2026) Analysis & Trends
VPR Brands (VPRB) has reported Gross Margin for 9 consecutive years, with 22.89% the latest figure, recorded in Q2 2026.
- For the quarter ending Q2 2026, Gross Margin fell 1397.0% year-over-year to 22.89%; the trailing twelve-month figure through Jun 2026 stood at 25.11% (down 258.0% YoY), and the FY2025 full-year result was 28.71%, up 171.0% from the prior year.
- Gross Margin was 22.89% for Q2 2026 at VPR Brands, down from 23.89% in the prior quarter.
- The five-year high for Gross Margin was 83.91% in Q3 2023, with the low at 17.0% in Q1 2023.
- Historically, Gross Margin has averaged 32.5% across 5 years, with a median of 27.8% in 2024.
- Annual changes were most pronounced in 2023 — Gross Margin jumped 4998 bps — and 2024, when it tumbled 5384 bps.
- Tracing VPRB's Gross Margin over 5 years: stood at 24.77% in 2022, then slipped by 11 bps to 22.05% in 2023, then dropped by 18 bps to 18.03% in 2024, then rose by 13 bps to 20.38% in 2025, then advanced by 12 bps to 22.89% in 2026.
- Per Business Quant data, the three most recent Gross Margin figures were 22.89% in Q2 2026, 23.89% in Q1 2026, and 20.38% in Q4 2025.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Philip Morris International | 284.46 Bn | 280.39 Bn | 7.66 Bn | 68.43% |
| 2 | British American Tobacco p.l.c | 126.98 Bn | 123.54 Bn | - | - |
| 3 | Altria | 115.00 Bn | 112.68 Bn | 3.82 Bn | 62.51% |
| 4 | RLX Technology | 2.79 Bn | 2.09 Bn | 52.74 Mn | 35.41% |
| 5 | Turning Point Brands | 1.51 Bn | 1.26 Bn | 93.70 Mn | 65.55% |
| 6 | VPR Brands | 7.34 Mn | 5.00 Mn | 161,075.00 | 22.89% |
| 7 | 22nd Century | 512,640.46 | -5.55 Mn | -293,000.00 | -10.23% |
| 8 | Cirtran | 197,816.68 | -168,530.32 | 619,024.00 | 52.83% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 22.89% |
| Mar 31, 2026 | 23.89% |
| Dec 31, 2025 | 20.38% |
| Sep 30, 2025 | 32.89% |
| Jun 30, 2025 | 36.86% |
| Mar 31, 2025 | 23.67% |
| Dec 31, 2024 | 18.03% |
| Sep 30, 2024 | 30.08% |
| Jun 30, 2024 | 25.52% |
| Mar 31, 2024 | 31.40% |
| Dec 31, 2023 | 22.05% |
| Sep 30, 2023 | 83.91% |
| Jun 30, 2023 | 57.35% |
| Mar 31, 2023 | 17.00% |
| Dec 31, 2022 | 24.77% |
| Sep 30, 2022 | 33.94% |
| Jun 30, 2022 | 39.92% |
| Mar 31, 2022 | 40.38% |
| Dec 31, 2021 | 16.32% |
| Sep 30, 2021 | 32.52% |