VPR Brands (VPRB) Gross Margin (2020 - 2026)

VPR Brands (VPRB) posted Gross Margin of 23.89% for Q1 2026, up 17.22% quarter-over-quarter from 20.38% in Q4 2025, and up 22.0% on a YoY basis from 19.58% in Q1 2025.

VPR Brands (VPRB) Gross Margin (2020 - 2026) Analysis & Trends

VPR Brands (VPRB) has reported Gross Margin for 7 consecutive years, with 23.89% the latest figure, recorded in Q1 2026.

  • Quarterly Gross Margin rose 22.0% year-over-year to 23.89% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 29.3% (up 422.0% YoY) and the FY2025 annual result came in at 28.71%, up 171.0% from the prior year.
  • Gross Margin came in at 23.89% for Q1 2026 at VPR Brands, up from 20.38% in the prior quarter.
  • The five-year high for Gross Margin was 83.91% in Q3 2023, with the low at 17.0% in Q1 2023.
  • A 5-year average of 33.06% and a median of 30.08% in 2024 frame the typical range for Gross Margin.
  • Year-over-year, Gross Margin soared 4998 bps in 2023 and sank 5384 bps in 2024.
  • Tracing VPRB's Gross Margin over 5 years: stood at 24.77% in 2022, then declined by 11 bps to 22.05% in 2023, then fell by 18 bps to 18.03% in 2024, then advanced by 13 bps to 20.38% in 2025, then gained by 17 bps to 23.89% in 2026.
  • Per Business Quant data, the three most recent Gross Margin figures were 23.89% in Q1 2026, 20.38% in Q4 2025, and 32.89% in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Gross Margin (Qtr)
1 Altria 66.91 Bn 63.43 Bn 3.51 Bn 64.59%
2 RLX Technology 2.38 Bn 1.75 Bn 73.10 Mn 31.80%
3 Turning Point Brands 1.68 Bn 1.51 Bn 68.30 Mn 54.95%
4 Universal 1.30 Bn 1.29 Bn 98.47 Mn 13.77%
5 Ispire Technology 65.31 Mn 47.02 Mn 1.99 Mn 10.65%
6 Rythm 54.80 Mn 21.54 Mn 10.40 Mn 78.26%
7 Greenlane Holdings 9.60 Mn -28.63 Mn 217,000.00 48.44%
8 VPR Brands 4.59 Mn 1.87 Mn 138,574.00 23.89%
9 Lftd Partners 2.96 Mn 873,406.64 -1.71 Mn -18.63%
10 22nd Century 128,296.63 -9.42 Mn -636,000.00 -15.49%

Historic Data

Download Data
DateValue
Mar 31, 2026 23.89%
Dec 31, 2025 20.38%
Sep 30, 2025 32.89%
Jun 30, 2025 36.86%
Mar 31, 2025 23.67%
Dec 31, 2024 18.03%
Sep 30, 2024 30.08%
Jun 30, 2024 25.52%
Mar 31, 2024 31.40%
Dec 31, 2023 22.05%
Sep 30, 2023 83.91%
Jun 30, 2023 57.35%
Mar 31, 2023 17.00%
Dec 31, 2022 24.77%
Sep 30, 2022 33.94%
Jun 30, 2022 39.92%
Mar 31, 2022 40.38%
Dec 31, 2021 16.32%
Sep 30, 2021 32.52%
Jun 30, 2021 46.43%