VPR Brands (VPRB) Gross Margin (2020 - 2026)
VPR Brands (VPRB) posted Gross Margin of 23.89% for Q1 2026, up 17.22% quarter-over-quarter from 20.38% in Q4 2025, and up 22.0% on a YoY basis from 19.58% in Q1 2025.
VPR Brands (VPRB) Gross Margin (2020 - 2026) Analysis & Trends
VPR Brands (VPRB) has reported Gross Margin for 7 consecutive years, with 23.89% the latest figure, recorded in Q1 2026.
- Quarterly Gross Margin rose 22.0% year-over-year to 23.89% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 29.3% (up 422.0% YoY) and the FY2025 annual result came in at 28.71%, up 171.0% from the prior year.
- Gross Margin came in at 23.89% for Q1 2026 at VPR Brands, up from 20.38% in the prior quarter.
- The five-year high for Gross Margin was 83.91% in Q3 2023, with the low at 17.0% in Q1 2023.
- A 5-year average of 33.06% and a median of 30.08% in 2024 frame the typical range for Gross Margin.
- Year-over-year, Gross Margin soared 4998 bps in 2023 and sank 5384 bps in 2024.
- Tracing VPRB's Gross Margin over 5 years: stood at 24.77% in 2022, then declined by 11 bps to 22.05% in 2023, then fell by 18 bps to 18.03% in 2024, then advanced by 13 bps to 20.38% in 2025, then gained by 17 bps to 23.89% in 2026.
- Per Business Quant data, the three most recent Gross Margin figures were 23.89% in Q1 2026, 20.38% in Q4 2025, and 32.89% in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Altria | 66.91 Bn | 63.43 Bn | 3.51 Bn | 64.59% |
| 2 | RLX Technology | 2.38 Bn | 1.75 Bn | 73.10 Mn | 31.80% |
| 3 | Turning Point Brands | 1.68 Bn | 1.51 Bn | 68.30 Mn | 54.95% |
| 4 | Universal | 1.30 Bn | 1.29 Bn | 98.47 Mn | 13.77% |
| 5 | Ispire Technology | 65.31 Mn | 47.02 Mn | 1.99 Mn | 10.65% |
| 6 | Rythm | 54.80 Mn | 21.54 Mn | 10.40 Mn | 78.26% |
| 7 | Greenlane Holdings | 9.60 Mn | -28.63 Mn | 217,000.00 | 48.44% |
| 8 | VPR Brands | 4.59 Mn | 1.87 Mn | 138,574.00 | 23.89% |
| 9 | Lftd Partners | 2.96 Mn | 873,406.64 | -1.71 Mn | -18.63% |
| 10 | 22nd Century | 128,296.63 | -9.42 Mn | -636,000.00 | -15.49% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 23.89% |
| Dec 31, 2025 | 20.38% |
| Sep 30, 2025 | 32.89% |
| Jun 30, 2025 | 36.86% |
| Mar 31, 2025 | 23.67% |
| Dec 31, 2024 | 18.03% |
| Sep 30, 2024 | 30.08% |
| Jun 30, 2024 | 25.52% |
| Mar 31, 2024 | 31.40% |
| Dec 31, 2023 | 22.05% |
| Sep 30, 2023 | 83.91% |
| Jun 30, 2023 | 57.35% |
| Mar 31, 2023 | 17.00% |
| Dec 31, 2022 | 24.77% |
| Sep 30, 2022 | 33.94% |
| Jun 30, 2022 | 39.92% |
| Mar 31, 2022 | 40.38% |
| Dec 31, 2021 | 16.32% |
| Sep 30, 2021 | 32.52% |
| Jun 30, 2021 | 46.43% |