RLX Technology (RLX) Gross Margin (2019 - 2026)

RLX Technology (RLX) posted Gross Margin of 31.8% for Q1 2026, up 1.37% on a QoQ basis from 31.37% in Q4 2025, and up 323.0% year-over-year from 7.52% in Q1 2025.

RLX Technology (RLX) Gross Margin (2019 - 2026) Analysis & Trends

RLX Technology's Gross Margin history runs 8 years deep, the most recent figure standing at 31.8% for Q1 2026.

  • Quarterly Gross Margin rose 323.0% year-over-year to 31.8% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 30.78% (up 367.0% YoY) and the FY2025 annual result came in at 29.9%, up 347.0% from the prior year.
  • Gross Margin was 31.8% for Q1 2026 at RLX Technology, up from 31.37% in the prior quarter.
  • Across five years, Gross Margin topped out at 49.98% in Q3 2022 and bottomed at 23.71% in Q4 2023.
  • A 5-year average of 31.18% and a median of 27.51% in 2025 frame the typical range for Gross Margin.
  • Annual changes were most pronounced in 2022 — Gross Margin soared 1085 bps — and 2023, when it sank 2528 bps.
  • RLX Technology's Gross Margin stood at 43.61% in 2022, then sank by 46 bps to 23.71% in 2023, then grew by 14 bps to 27.03% in 2024, then climbed by 16 bps to 31.37% in 2025, then increased by 1 bps to 31.8% in 2026.
  • Business Quant data shows RLX's Gross Margin at 31.8% in Q1 2026, 31.37% in Q4 2025, and 31.22% in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Gross Margin (Qtr)
1 Philip Morris International 300.23 Bn 294.78 Bn 6.91 Bn 68.06%
2 British American Tobacco p.l.c 133.32 Bn 128.01 Bn - -
3 Altria 121.70 Bn 118.17 Bn 3.51 Bn 64.59%
4 RLX Technology 2.50 Bn 1.83 Bn 73.10 Mn 31.80%
5 Turning Point Brands 1.47 Bn 1.43 Bn 68.30 Mn 54.95%
6 Universal 1.35 Bn 1.11 Bn 98.47 Mn 13.77%
7 Ispire Technology 89.38 Mn 71.30 Mn 1.99 Mn 10.65%
8 Rythm 42.81 Mn 9.55 Mn 10.40 Mn 78.26%
9 VPR Brands 11.01 Mn 8.30 Mn 138,574.00 23.89%
10 Greenlane Holdings 8.50 Mn -29.73 Mn 217,000.00 48.44%

Historic Data

Download Data
DateValue
Mar 31, 2026 31.80%
Dec 31, 2025 31.37%
Sep 30, 2025 31.22%
Jun 30, 2025 27.51%
Mar 31, 2025 28.57%
Dec 31, 2024 27.03%
Sep 30, 2024 27.23%
Jun 30, 2024 25.17%
Mar 31, 2024 25.88%
Dec 31, 2023 23.71%
Sep 30, 2023 24.69%
Jun 30, 2023 26.06%
Mar 31, 2023 24.21%
Dec 31, 2022 43.61%
Sep 30, 2022 49.98%
Jun 30, 2022 43.77%
Mar 31, 2022 38.32%
Dec 31, 2021 40.20%
Sep 30, 2021 39.12%
Jun 30, 2021 45.11%