RLX Technology (RLX) Gross Margin (2019 - 2026)
RLX Technology (RLX) posted Gross Margin of 31.8% for Q1 2026, up 1.37% quarter-over-quarter from 31.37% in Q4 2025, and up 323.0% year-on-year from 7.52% in Q1 2025.
RLX Technology (RLX) Gross Margin (2019 - 2026) Analysis & Trends
RLX Technology (RLX) has reported Gross Margin for 8 consecutive years, with 31.8% the latest figure, recorded in Q1 2026.
- Gross Margin for Q1 2026 came in at 31.8%, up 323.0% year-over-year; the trailing twelve-month figure through Mar 2026 was 30.78% (up 367.0% YoY), and the FY2025 annual result was 29.9%, up 347.0% from the prior year.
- Gross Margin was 31.8% for Q1 2026 at RLX Technology, up from 31.37% in the prior quarter.
- Over five years, Gross Margin peaked at 49.98% in Q3 2022 and troughed at 23.71% in Q4 2023.
- Average Gross Margin over 5 years is 31.18%, with a median of 27.51% recorded in 2025.
- Year-over-year, Gross Margin surged 1085 bps in 2022 and plunged 2528 bps in 2023.
- Over 5 years, Gross Margin stood at 43.61% in 2022, then slumped by 46 bps to 23.71% in 2023, then increased by 14 bps to 27.03% in 2024, then grew by 16 bps to 31.37% in 2025, then rose by 1 bps to 31.8% in 2026.
- Per Business Quant data, the three most recent Gross Margin figures were 31.8% in Q1 2026, 31.37% in Q4 2025, and 31.22% in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Altria | 66.91 Bn | 63.43 Bn | 3.51 Bn | 64.59% |
| 2 | RLX Technology | 2.38 Bn | 1.75 Bn | 73.10 Mn | 31.80% |
| 3 | Turning Point Brands | 1.68 Bn | 1.51 Bn | 68.30 Mn | 54.95% |
| 4 | Universal | 1.30 Bn | 1.29 Bn | 98.47 Mn | 13.77% |
| 5 | Ispire Technology | 65.31 Mn | 47.02 Mn | 1.99 Mn | 10.65% |
| 6 | Rythm | 54.80 Mn | 21.54 Mn | 10.40 Mn | 78.26% |
| 7 | Greenlane Holdings | 9.60 Mn | -28.63 Mn | 217,000.00 | 48.44% |
| 8 | VPR Brands | 4.59 Mn | 1.87 Mn | 138,574.00 | 23.89% |
| 9 | Lftd Partners | 2.96 Mn | 873,406.64 | -1.71 Mn | -18.63% |
| 10 | 22nd Century | 128,296.63 | -9.42 Mn | -636,000.00 | -15.49% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 31.80% |
| Dec 31, 2025 | 31.37% |
| Sep 30, 2025 | 31.22% |
| Jun 30, 2025 | 27.51% |
| Mar 31, 2025 | 28.57% |
| Dec 31, 2024 | 27.03% |
| Sep 30, 2024 | 27.23% |
| Jun 30, 2024 | 25.17% |
| Mar 31, 2024 | 25.88% |
| Dec 31, 2023 | 23.71% |
| Sep 30, 2023 | 24.69% |
| Jun 30, 2023 | 26.06% |
| Mar 31, 2023 | 24.21% |
| Dec 31, 2022 | 43.61% |
| Sep 30, 2022 | 49.98% |
| Jun 30, 2022 | 43.77% |
| Mar 31, 2022 | 38.32% |
| Dec 31, 2021 | 40.20% |
| Sep 30, 2021 | 39.12% |
| Jun 30, 2021 | 45.11% |