RLX Technology (RLX) Gross Margin (2019 - 2026)

RLX Technology (RLX) posted Gross Margin of 31.8% for Q1 2026, up 1.37% quarter-over-quarter from 31.37% in Q4 2025, and up 323.0% year-on-year from 7.52% in Q1 2025.

RLX Technology (RLX) Gross Margin (2019 - 2026) Analysis & Trends

RLX Technology (RLX) has reported Gross Margin for 8 consecutive years, with 31.8% the latest figure, recorded in Q1 2026.

  • Gross Margin for Q1 2026 came in at 31.8%, up 323.0% year-over-year; the trailing twelve-month figure through Mar 2026 was 30.78% (up 367.0% YoY), and the FY2025 annual result was 29.9%, up 347.0% from the prior year.
  • Gross Margin was 31.8% for Q1 2026 at RLX Technology, up from 31.37% in the prior quarter.
  • Over five years, Gross Margin peaked at 49.98% in Q3 2022 and troughed at 23.71% in Q4 2023.
  • Average Gross Margin over 5 years is 31.18%, with a median of 27.51% recorded in 2025.
  • Year-over-year, Gross Margin surged 1085 bps in 2022 and plunged 2528 bps in 2023.
  • Over 5 years, Gross Margin stood at 43.61% in 2022, then slumped by 46 bps to 23.71% in 2023, then increased by 14 bps to 27.03% in 2024, then grew by 16 bps to 31.37% in 2025, then rose by 1 bps to 31.8% in 2026.
  • Per Business Quant data, the three most recent Gross Margin figures were 31.8% in Q1 2026, 31.37% in Q4 2025, and 31.22% in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Gross Margin (Qtr)
1 Altria 66.91 Bn 63.43 Bn 3.51 Bn 64.59%
2 RLX Technology 2.38 Bn 1.75 Bn 73.10 Mn 31.80%
3 Turning Point Brands 1.68 Bn 1.51 Bn 68.30 Mn 54.95%
4 Universal 1.30 Bn 1.29 Bn 98.47 Mn 13.77%
5 Ispire Technology 65.31 Mn 47.02 Mn 1.99 Mn 10.65%
6 Rythm 54.80 Mn 21.54 Mn 10.40 Mn 78.26%
7 Greenlane Holdings 9.60 Mn -28.63 Mn 217,000.00 48.44%
8 VPR Brands 4.59 Mn 1.87 Mn 138,574.00 23.89%
9 Lftd Partners 2.96 Mn 873,406.64 -1.71 Mn -18.63%
10 22nd Century 128,296.63 -9.42 Mn -636,000.00 -15.49%

Historic Data

Download Data
DateValue
Mar 31, 2026 31.80%
Dec 31, 2025 31.37%
Sep 30, 2025 31.22%
Jun 30, 2025 27.51%
Mar 31, 2025 28.57%
Dec 31, 2024 27.03%
Sep 30, 2024 27.23%
Jun 30, 2024 25.17%
Mar 31, 2024 25.88%
Dec 31, 2023 23.71%
Sep 30, 2023 24.69%
Jun 30, 2023 26.06%
Mar 31, 2023 24.21%
Dec 31, 2022 43.61%
Sep 30, 2022 49.98%
Jun 30, 2022 43.77%
Mar 31, 2022 38.32%
Dec 31, 2021 40.20%
Sep 30, 2021 39.12%
Jun 30, 2021 45.11%