RLX Technology (RLX) Gross Margin (2019 - 2026)
RLX Technology (RLX) posted Gross Margin of 31.8% for Q1 2026, up 1.37% on a QoQ basis from 31.37% in Q4 2025, and up 323.0% year-over-year from 7.52% in Q1 2025.
RLX Technology (RLX) Gross Margin (2019 - 2026) Analysis & Trends
RLX Technology's Gross Margin history runs 8 years deep, the most recent figure standing at 31.8% for Q1 2026.
- Quarterly Gross Margin rose 323.0% year-over-year to 31.8% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 30.78% (up 367.0% YoY) and the FY2025 annual result came in at 29.9%, up 347.0% from the prior year.
- Gross Margin was 31.8% for Q1 2026 at RLX Technology, up from 31.37% in the prior quarter.
- Across five years, Gross Margin topped out at 49.98% in Q3 2022 and bottomed at 23.71% in Q4 2023.
- A 5-year average of 31.18% and a median of 27.51% in 2025 frame the typical range for Gross Margin.
- Annual changes were most pronounced in 2022 — Gross Margin soared 1085 bps — and 2023, when it sank 2528 bps.
- RLX Technology's Gross Margin stood at 43.61% in 2022, then sank by 46 bps to 23.71% in 2023, then grew by 14 bps to 27.03% in 2024, then climbed by 16 bps to 31.37% in 2025, then increased by 1 bps to 31.8% in 2026.
- Business Quant data shows RLX's Gross Margin at 31.8% in Q1 2026, 31.37% in Q4 2025, and 31.22% in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Philip Morris International | 300.23 Bn | 294.78 Bn | 6.91 Bn | 68.06% |
| 2 | British American Tobacco p.l.c | 133.32 Bn | 128.01 Bn | - | - |
| 3 | Altria | 121.70 Bn | 118.17 Bn | 3.51 Bn | 64.59% |
| 4 | RLX Technology | 2.50 Bn | 1.83 Bn | 73.10 Mn | 31.80% |
| 5 | Turning Point Brands | 1.47 Bn | 1.43 Bn | 68.30 Mn | 54.95% |
| 6 | Universal | 1.35 Bn | 1.11 Bn | 98.47 Mn | 13.77% |
| 7 | Ispire Technology | 89.38 Mn | 71.30 Mn | 1.99 Mn | 10.65% |
| 8 | Rythm | 42.81 Mn | 9.55 Mn | 10.40 Mn | 78.26% |
| 9 | VPR Brands | 11.01 Mn | 8.30 Mn | 138,574.00 | 23.89% |
| 10 | Greenlane Holdings | 8.50 Mn | -29.73 Mn | 217,000.00 | 48.44% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 31.80% |
| Dec 31, 2025 | 31.37% |
| Sep 30, 2025 | 31.22% |
| Jun 30, 2025 | 27.51% |
| Mar 31, 2025 | 28.57% |
| Dec 31, 2024 | 27.03% |
| Sep 30, 2024 | 27.23% |
| Jun 30, 2024 | 25.17% |
| Mar 31, 2024 | 25.88% |
| Dec 31, 2023 | 23.71% |
| Sep 30, 2023 | 24.69% |
| Jun 30, 2023 | 26.06% |
| Mar 31, 2023 | 24.21% |
| Dec 31, 2022 | 43.61% |
| Sep 30, 2022 | 49.98% |
| Jun 30, 2022 | 43.77% |
| Mar 31, 2022 | 38.32% |
| Dec 31, 2021 | 40.20% |
| Sep 30, 2021 | 39.12% |
| Jun 30, 2021 | 45.11% |