RLX Technology (RLX) Gross Margin (2019 - 2026)
RLX Technology (RLX) reported Gross Margin of 31.8% for Q1 2026, up 323.0% on a YoY basis from 7.52% in Q1 2025, and up 1.37% quarter-over-quarter from 31.37% in Q4 2025.
RLX Technology (RLX) Gross Margin (2019 - 2026) Analysis & Trends
RLX Technology has reported Gross Margin for 8 years, with the latest figure at 31.8% in Q1 2026.
- For the quarter ending Q1 2026, Gross Margin rose 323.0% year-over-year to 31.8%; the trailing twelve-month figure through Mar 2026 stood at 30.78% (up 367.0% YoY), and the FY2025 full-year result was 29.9%, up 347.0% from the prior year.
- Gross Margin for Q1 2026 stood at 31.8%, up from 31.37% in the prior quarter.
- The five-year high for Gross Margin was 49.98% in Q3 2022, with the low at 23.71% in Q4 2023.
- Historically, Gross Margin has averaged 31.18% across 5 years, with a median of 27.51% in 2025.
- Annual changes were most pronounced in 2022 — Gross Margin soared 1085 bps — and 2023, when it slumped 2528 bps.
- RLX Technology's Gross Margin stood at 43.61% in 2022, then tumbled by 46 bps to 23.71% in 2023, then advanced by 14 bps to 27.03% in 2024, then gained by 16 bps to 31.37% in 2025, then climbed by 1 bps to 31.8% in 2026.
- The last three Gross Margin figures came in at 31.8% (Q1 2026), 31.37% (Q4 2025), and 31.22% (Q3 2025), per Business Quant data.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Philip Morris International | 277.78 Bn | 274.30 Bn | 6.91 Bn | 68.06% |
| 2 | Altria | 120.77 Bn | 117.29 Bn | 3.51 Bn | 64.59% |
| 3 | British American Tobacco p.l.c | 45.84 Bn | 40.53 Bn | - | - |
| 4 | Turning Point Brands | 1.66 Bn | 1.49 Bn | 68.30 Mn | 54.95% |
| 5 | Universal | 1.35 Bn | 1.30 Bn | 98.47 Mn | 13.77% |
| 6 | RLX Technology | 355.86 Mn | -269.04 Mn | 73.10 Mn | 31.80% |
| 7 | Ispire Technology | 97.40 Mn | 79.11 Mn | 1.99 Mn | 10.65% |
| 8 | Rythm | 54.37 Mn | 21.11 Mn | 10.40 Mn | 78.26% |
| 9 | Greenlane Holdings | 11.69 Mn | -26.54 Mn | 217,000.00 | 48.44% |
| 10 | 22nd Century | 2.50 Mn | -7.04 Mn | -636,000.00 | -15.49% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 31.80% |
| Dec 31, 2025 | 31.37% |
| Sep 30, 2025 | 31.22% |
| Jun 30, 2025 | 27.51% |
| Mar 31, 2025 | 28.57% |
| Dec 31, 2024 | 27.03% |
| Sep 30, 2024 | 27.23% |
| Jun 30, 2024 | 25.17% |
| Mar 31, 2024 | 25.88% |
| Dec 31, 2023 | 23.71% |
| Sep 30, 2023 | 24.69% |
| Jun 30, 2023 | 26.06% |
| Mar 31, 2023 | 24.21% |
| Dec 31, 2022 | 43.61% |
| Sep 30, 2022 | 49.98% |
| Jun 30, 2022 | 43.77% |
| Mar 31, 2022 | 38.32% |
| Dec 31, 2021 | 40.20% |
| Sep 30, 2021 | 39.12% |
| Jun 30, 2021 | 45.11% |