Synchrony Financial (SYF) Goodwill & Intangibles (2013 - 2026)
Synchrony Financial's (SYF) quarterly Goodwill & Intangibles came in at $1.5 billion in Q2 2026, down 29.07% YoY from $2.1 billion in Q2 2025, and down 41.42% on a QoQ basis from $2.6 billion in Q1 2026.
Analysis
Synchrony Financial (SYF) Goodwill & Intangibles (2013 - 2026) Analysis & Trends
Synchrony Financial (SYF) has 14 years of Goodwill & Intangibles data on file, last reported at $1.5 billion in Q2 2026.
- Quarterly Goodwill & Intangibles fell 29.07% year-over-year to $1.5 billion in Q2 2026, while the trailing twelve-month figure through Jun 2026 was $1.5 billion (down 29.07% YoY) and the FY2025 annual result came in at $1.5 billion, down 31.06% from the prior year.
- Goodwill & Intangibles fell to $1.5 billion in Q2 2026, from $2.6 billion in the prior quarter.
- In the past five years, Goodwill & Intangibles ranged from a high of $2.6 billion in Q1 2026 to a low of $1.5 billion in Q4 2025.
- A 5-year average of $2.1 billion and a median of $2.1 billion in 2024 frame the typical range for Goodwill & Intangibles.
- Annual changes were most pronounced in 2025 — Goodwill & Intangibles slumped 31.06% — and 2026, when it gained 21.92%.
- Tracing SYF's Goodwill & Intangibles over 5 years: stood at $1.8 billion in 2022, then declined by 0.76% to $1.8 billion in 2023, then increased by 16.09% to $2.1 billion in 2024, then tumbled by 31.06% to $1.5 billion in 2025, then advanced by 3.27% to $1.5 billion in 2026.
- The last three Goodwill & Intangibles figures came in at $1.5 billion (Q2 2026), $2.6 billion (Q1 2026), and $1.5 billion (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Visa | 680.39 Bn | 668.03 Bn | - |
| 2 | Mastercard | 518.33 Bn | 504.84 Bn | - |
| 3 | American Express | 224.91 Bn | 175.59 Bn | 17.99 Bn |
| 4 | Capital One Financial | 132.31 Bn | 77.60 Bn | - |
| 5 | PayPal Holdings | 46.25 Bn | 35.00 Bn | - |
| 6 | Affirm Holdings | 26.22 Bn | 24.59 Bn | - |
| 7 | Synchrony Financial | 25.37 Bn | 9.17 Bn | - |
| 8 | SoFi Technologies | 23.30 Bn | 20.18 Bn | 1.02 Bn |
| 9 | Ally Financial | 12.85 Bn | 5.01 Bn | 2.08 Bn |
| 10 | FirstCash Holdings | 9.51 Bn | 9.34 Bn | 533.67 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 1.52 Bn |
| Mar 31, 2026 | 2.59 Bn |
| Dec 31, 2025 | 1.47 Bn |
| Sep 30, 2025 | 2.18 Bn |
| Jun 30, 2025 | 2.14 Bn |
| Mar 31, 2025 | 2.12 Bn |
| Dec 31, 2024 | 2.13 Bn |
| Sep 30, 2024 | 2.04 Bn |
| Jun 30, 2024 | 2.05 Bn |
| Mar 31, 2024 | 1.87 Bn |
| Dec 31, 2023 | 1.83 Bn |
| Sep 30, 2023 | 2.27 Bn |
| Jun 30, 2023 | 2.33 Bn |
| Mar 31, 2023 | 2.40 Bn |
| Dec 31, 2022 | 1.85 Bn |
| Sep 30, 2022 | 2.14 Bn |
| Jun 30, 2022 | 2.22 Bn |
| Mar 31, 2022 | 2.25 Bn |
| Dec 31, 2021 | 2.27 Bn |
| Sep 30, 2021 | 2.20 Bn |