RLX Technology (RLX) Return on Sales [ROS] (2019 - 2026)
RLX Technology's Return on Sales [ROS] came in at 12.86% for the quarter ended Jun 30, 2026, up 8.43 percentage points from 4.43% a year earlier but down 2.51 percentage points from the prior quarter.
RLX Technology (RLX) Return on Sales [ROS] (2019 - 2026) Analysis & Trends
Over the trailing twelve months to Jun 30, 2026, RLX Technology reported Return on Sales [ROS] of 12.07%, up 9.19 percentage points year-over-year; for the year ended Dec 31, 2025, it came in at 8.08%, up 11.97 percentage points from the prior year.
- Return on Sales [ROS] carries a five-year change of +7.73 percentage points (years ended Dec 2020 to Dec 2025).
- Going back by year, Return on Sales [ROS] was -3.90% in the year ended Dec 31, 2024 (+27.41 pp), -31.31% in the year ended Dec 31, 2023 (-51.25 pp), 19.94% in the year ended Dec 31, 2022 (-7.04 pp) and 26.98% in the year ended Dec 31, 2021 (+26.63 pp).
- The five-year range for quarterly Return on Sales [ROS] is -198.36% (the quarter ended Mar 31, 2023) to 53.51% (the quarter ended Sep 30, 2021).
- Year-over-year, Return on Sales [ROS] has increased for eight consecutive quarters, with an average year-over-year change of +12.08 percentage points over the last eight quarters.
- The fastest year-over-year change in Return on Sales [ROS] over five years came in the quarter ended Mar 31, 2024 (a gain of 189.00 percentage points), and the weakest in the quarter ended Mar 31, 2023 (a drop of 234.68 percentage points).
- Business Quant data shows RLX's Return on Sales [ROS] at 15.36% (quarter ended Mar 31, 2026), 10.42% (quarter ended Dec 31, 2025) and 8.26% (quarter ended Sep 30, 2025) in the three quarters before the quarter ended Jun 30, 2026.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROS (Qtr) |
|---|---|---|---|---|---|
| 1 | Philip Morris International | 292.24 Bn | 273.81 Bn | 7.66 Bn | 40.48% |
| 2 | British American Tobacco p.l.c | 121.70 Bn | 100.85 Bn | - | - |
| 3 | Altria | 112.46 Bn | 98.66 Bn | 3.82 Bn | 51.32% |
| 4 | Curaleaf Holdings | 2.67 Bn | 2.27 Bn | 169.91 Mn | 1.24% |
| 5 | RLX Technology | 2.65 Bn | -916.64 Mn | 52.74 Mn | 12.86% |
| 6 | Trulieve Cannabis | 2.06 Bn | 674.09 Mn | 162.29 Mn | -136.75% |
| 7 | Green Thumb Industries | 1.30 Bn | 155.26 Mn | 137.87 Mn | 6.51% |
| 8 | Cronos | 1.19 Bn | -2.03 Bn | 28.45 Mn | 10.49% |
| 9 | Turning Point Brands | 1.12 Bn | 246.72 Mn | 93.70 Mn | 11.69% |
| 10 | Verano Holdings | 771.72 Mn | 445.33 Mn | 99.70 Mn | 1.44% |
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 12.86% |
| Mar 31, 2026 | 15.36% |
| Dec 31, 2025 | 10.42% |
| Sep 30, 2025 | 8.26% |
| Jun 30, 2025 | 4.43% |
| Mar 31, 2025 | 9.58% |
| Dec 31, 2024 | -1.42% |
| Sep 30, 2024 | -1.38% |
| Jun 30, 2024 | -5.32% |
| Mar 31, 2024 | -9.35% |
| Dec 31, 2023 | -27.00% |
| Sep 30, 2023 | -8.09% |
| Jun 30, 2023 | 13.58% |
| Mar 31, 2023 | -198.36% |
| Dec 31, 2022 | -138.87% |
| Sep 30, 2022 | 46.32% |
| Jun 30, 2022 | 20.01% |
| Mar 31, 2022 | 36.32% |
| Dec 31, 2021 | 28.04% |
| Sep 30, 2021 | 53.51% |
RLX Technology Return on Sales [ROS] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=RLX&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-sales-[ros]", "ticker": "RLX", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=RLX&period=max&api_key=YOUR_API_KEY");
const data = await res.json();