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Growth Metrics

Philip Morris International (PM) Goodwill (2016 - 2025)

Philip Morris International (PM) has disclosed Goodwill for 17 consecutive years, with $17.3 billion as the latest value for Q4 2025.

  • Quarterly Goodwill rose 4.0% to $17.3 billion in Q4 2025 from the year-ago period, while the trailing twelve-month figure was $17.3 billion through Dec 2025, up 4.0% year-over-year, with the annual reading at $17.3 billion for FY2025, 4.0% up from the prior year.
  • Goodwill hit $17.3 billion in Q4 2025 for Philip Morris International, roughly flat from $17.2 billion in the prior quarter.
  • In the past five years, Goodwill ranged from a high of $19.9 billion in Q1 2023 to a low of $510.0 million in Q2 2024.
  • Historically, Goodwill has averaged $12.8 billion across 5 years, with a median of $16.6 billion in 2023.
  • Biggest five-year swings in Goodwill: crashed 97.35% in 2024 and later skyrocketed 3277.45% in 2025.
  • Year by year, Goodwill stood at $6.7 billion in 2021, then soared by 194.24% to $19.7 billion in 2022, then decreased by 14.63% to $16.8 billion in 2023, then decreased by 1.07% to $16.6 billion in 2024, then increased by 4.0% to $17.3 billion in 2025.
  • Business Quant data shows Goodwill for PM at $17.3 billion in Q4 2025, $17.2 billion in Q3 2025, and $17.2 billion in Q2 2025.