Europe was Philip Morris International’s largest segment in fiscal 2025, bringing in $17.11B of $40.65B (42%).
| Segment | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|
| Europe | $12.97B | $14.54B | $15.69B | $17.11B | |
| Ssea, Cis & Mea | $10.47B | $10.63B | $11.26B | $12.05B | |
| Ea, Au & Pmi Gtr | — | $6.20B | $6.39B | $6.63B | |
| Ea, Au & Pmi Df | $5.94B | — | — | — | |
| Americas | $2.12B | $3.81B | $4.53B | $4.85B | |
| Wellness & Healthcare | $271.00M | — | — | — | |
| Total | $31.76B | $35.17B | $37.88B | $40.65B |
Philip Morris International brought in $40.65B from its four segments in fiscal 2025, the year ended December 31, 2025. That was up 7.3% from $37.88B in fiscal 2024. Europe was the largest at $17.11B (42.1%), ahead of Ssea, Cis & Mea at $12.05B (29.6%) and Ea, Au & Pmi Gtr at $6.63B (16.3%). The remaining segment, Americas, brought in $4.85B.
Compared with fiscal 2024, Europe grew fastest, up 9.1% to $17.11B. Every segment above 2% of revenue grew.
Philip Morris International began breaking out Ea, Au & Pmi Gtr in fiscal 2023, when it brought in $6.20B. Philip Morris International stopped reporting Ea, Au & Pmi Df ($5.94B in fiscal 2022) and Wellness & Healthcare ($271.00M in fiscal 2022) as separate segments.
Combustible Tobacco Products was Philip Morris International’s largest product and service line in fiscal 2025, bringing in $23.79B of $40.65B (59%).
| Product and Service | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|
| Combustible Tobacco Products | $21.57B | $22.33B | $23.22B | $23.79B | |
| Smoke-Free Products | $10.19B | $12.84B | $14.66B | $16.85B | |
| Total | $31.76B | $35.17B | $37.88B | $40.65B |
Philip Morris International brought in $40.65B from its two product and service lines in fiscal 2025, the year ended December 31, 2025. That was up 7.3% from $37.88B in fiscal 2024. Combustible Tobacco Products was the largest at $23.79B (58.5%), ahead of Smoke-Free Products at $16.85B (41.5%).
Compared with fiscal 2024, Smoke-Free Products grew 15.0% to $16.85B and Combustible Tobacco Products grew 2.5% to $23.79B. From fiscal 2022 to 2025, combined revenue from these lines grew from $31.76B to $40.65B, a compound annual growth rate of 8.6%. Combustible Tobacco Products' share of the total fell from 67.9% to 58.5%.
European Union was Philip Morris International’s largest region in fiscal 2017, bringing in $27.58B of $78.10B (35%).
| Geography | FY 2008 | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 |
|---|---|---|---|---|---|---|---|---|---|---|
| European Union | $30.52B | $26.56B | $27.13B | $27.58B | ||||||
| Asia | $19.26B | $19.47B | $20.53B | $22.64B | ||||||
| Eastern Europe, Middle East & Africa | $20.47B | $18.33B | $18.29B | $18.05B | ||||||
| Latin America & Canada | $9.87B | $9.55B | $9.01B | $9.84B | ||||||
| Total | $80.11B | $73.91B | $74.95B | $78.10B |
Philip Morris International brought in $78.10B from its four regions in fiscal 2017, the year ended December 31, 2017. That was up 4.2% from $74.95B in fiscal 2016. European Union was the largest at $27.58B (35.3%), ahead of Asia at $22.64B (29.0%) and Eastern Europe, Middle East & Africa at $18.05B (23.1%). The remaining region, Latin America & Canada, brought in $9.84B.
Compared with fiscal 2016, Asia grew fastest, up 10.2% to $22.64B, while Eastern Europe, Middle East & Africa fell the most, down 1.3% to $18.05B. From fiscal 2014 to 2017, combined revenue from these regions fell from $80.11B to $78.10B, a compound annual decline of 0.8%. European Union's share of the total fell from 38.1% to 35.3%.
Philip Morris International (PM) reports its revenue by segment, by product and service and by geography. In fiscal 2025, Europe was its largest segment, bringing in $17.11B (42.1% of the total), followed by Ssea, Cis & Mea at $12.05B (29.6%).
Europe was Philip Morris International's largest segment in fiscal 2025, bringing in $17.11B, or 42.1% of the $40.65B total across its four segments.
Combustible Tobacco Products was Philip Morris International's largest product and service line in fiscal 2025, bringing in $23.79B, or 58.5% of the $40.65B total across its two product and service lines.
European Union was Philip Morris International's largest region in fiscal 2017, bringing in $27.58B, or 35.3% of the $78.10B total across its four regions.
Among Philip Morris International's segments that make up at least 2% of revenue, Europe grew fastest in fiscal 2025, up 9.1% from $15.69B to $17.11B.
Every figure comes from Philip Morris International's annual financial filings, as reported. Each line keeps the name Philip Morris International gives it, and years follow its fiscal calendar.
Philip Morris International's revenue by segment goes back to fiscal 2021, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.