ServiceNow (NOW) Return on Sales [ROS] (2011 - 2026)
ServiceNow (NOW) reported Return on Sales [ROS] of 9.38% for Q3 2026, down 7.41 percentage points from 16.79% a year earlier but up 5.31 percentage points from the prior quarter.
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Analysis
ServiceNow (NOW) Return on Sales [ROS] (2011 - 2026) Analysis & Trends
Over the twelve months ended Sep 30, 2026, ServiceNow's Return on Sales [ROS] came in at 9.68%, down 4.18 percentage points year-over-year; for FY2025, it was 13.74%, up 1.32 percentage points from FY2024.
- Return on Sales [ROS] has increased for four consecutive years, with a five-year change of +9.33 percentage points (FY2020 to FY2025).
- By year, Return on Sales [ROS] came in at 12.42% in FY2024 (+3.92 pp), 8.49% in FY2023 (+3.59 pp), 4.90% in FY2022 (+0.54 pp) and 4.36% in FY2021 (-0.04 pp).
- Five-year quarterly Return on Sales [ROS] spans a low of 1.26% in Q2 2022 and a high of 16.79% in Q3 2025.
- Year over year, Return on Sales [ROS] has now declined in each of the last four quarters, with an average year-over-year change of -1.09 percentage points over the last eight quarters.
- The high point for year-over-year Return on Sales [ROS] in five years was Q1 2024 (a gain of 5.88 percentage points); the low point was Q3 2026 (a drop of 7.41 percentage points).
- Per Business Quant data, the three quarters before Q3 2026 came in at 4.06% (Q2 2026), 13.34% (Q1 2026) and 12.42% (Q4 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROS (Qtr) |
|---|---|---|---|---|---|
| 1 | Palantir Technologies | 386.60 Bn | 351.42 Bn | 1.93 Bn | 46.89% |
| 2 | Oracle | 343.94 Bn | 216.07 Bn | - | 34.78% |
| 3 | Sap Se | 272.35 Bn | 199.75 Bn | 8.64 Bn | 28.53% |
| 4 | Salesforce | 175.46 Bn | 131.33 Bn | 8.70 Bn | 20.55% |
| 5 | Automatic Data Processing | 122.07 Bn | 108.86 Bn | 2.53 Bn | -30.06% |
| 6 | ServiceNow | 105.47 Bn | 84.73 Bn | 2.90 Bn | 9.38% |
| 7 | Intuit | 94.25 Bn | 73.60 Bn | 3.44 Bn | 10.91% |
| 8 | Relx | 73.66 Bn | 72.75 Bn | - | - |
| 9 | Strategy | 51.78 Bn | 38.91 Bn | 89.63 Mn | 16,670.89% |
| 10 | Thomson Reuters | 50.52 Bn | 46.49 Bn | - | 21.93% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 9.38% |
| Jun 30, 2026 | 4.06% |
| Mar 31, 2026 | 13.34% |
| Dec 31, 2025 | 12.42% |
| Sep 30, 2025 | 16.79% |
| Jun 30, 2025 | 11.14% |
| Mar 31, 2025 | 14.60% |
| Dec 31, 2024 | 12.65% |
| Sep 30, 2024 | 14.94% |
| Jun 30, 2024 | 9.14% |
| Mar 31, 2024 | 12.75% |
| Dec 31, 2023 | 11.08% |
| Sep 30, 2023 | 10.10% |
| Jun 30, 2023 | 5.44% |
| Mar 31, 2023 | 6.87% |
| Dec 31, 2022 | 7.99% |
| Sep 30, 2022 | 4.97% |
| Jun 30, 2022 | 1.26% |
| Mar 31, 2022 | 5.05% |
| Dec 31, 2021 | 2.17% |
API Access
ServiceNow Return on Sales [ROS] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=NOW&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-sales-[ros]", "ticker": "NOW", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=NOW&period=max&api_key=YOUR_API_KEY");
const data = await res.json();