ServiceNow (NOW) Return on Sales [ROS] (2011 - 2026)
ServiceNow (NOW) reported Return on Sales [ROS] of 4.06% for Q2 2026, down 7.07 percentage points from 11.14% a year earlier and down 9.28 percentage points from the prior quarter.
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Analysis
ServiceNow (NOW) Return on Sales [ROS] (2011 - 2026) Analysis & Trends
Over the twelve months ended Jun 30, 2026, ServiceNow's Return on Sales [ROS] came in at 11.40%, down 1.87 percentage points year-over-year; for FY2025, it was 13.74%, up 1.32 percentage points from FY2024.
- Return on Sales [ROS] has increased for four consecutive years, with a five-year change of +9.33 percentage points (FY2020 to FY2025).
- By year, Return on Sales [ROS] came in at 12.42% in FY2024 (+3.92 pp), 8.49% in FY2023 (+3.59 pp), 4.90% in FY2022 (+0.54 pp) and 4.36% in FY2021 (-0.04 pp).
- The Q2 2026 figure ranks as the lowest quarterly Return on Sales [ROS] since Q2 2022.
- Year over year, Return on Sales [ROS] has now declined in each of the last three quarters, with an average year-over-year change of +0.44 percentage points over the last eight quarters.
- The high point for year-over-year Return on Sales [ROS] in five years was Q1 2024 (a gain of 5.88 percentage points); the low point was Q2 2026 (a drop of 7.07 percentage points).
- Per Business Quant data, the three quarters before Q2 2026 came in at 13.34% (Q1 2026), 12.42% (Q4 2025) and 16.79% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROS (Qtr) |
|---|---|---|---|---|---|
| 1 | Palantir Technologies | 450.50 Bn | 419.56 Bn | 1.64 Bn | 47.12% |
| 2 | Oracle | 401.01 Bn | 273.57 Bn | - | 34.78% |
| 3 | Sap Se | 257.03 Bn | 178.11 Bn | 8.40 Bn | 26.76% |
| 4 | Salesforce | 187.04 Bn | 142.92 Bn | 8.70 Bn | 20.55% |
| 5 | ServiceNow | 135.91 Bn | 114.37 Bn | 2.82 Bn | 4.06% |
| 6 | Automatic Data Processing | 104.14 Bn | 86.27 Bn | 2.51 Bn | -33.33% |
| 7 | Intuit | 72.30 Bn | 51.65 Bn | 3.44 Bn | 10.91% |
| 8 | Relx | 60.17 Bn | 57.14 Bn | - | - |
| 9 | Strategy | 55.31 Bn | 48.30 Bn | 81.55 Mn | -6,808.11% |
| 10 | Workday | 45.49 Bn | 21.61 Bn | 2.00 Bn | 11.82% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 4.06% |
| Mar 31, 2026 | 13.34% |
| Dec 31, 2025 | 12.42% |
| Sep 30, 2025 | 16.79% |
| Jun 30, 2025 | 11.14% |
| Mar 31, 2025 | 14.60% |
| Dec 31, 2024 | 12.65% |
| Sep 30, 2024 | 14.94% |
| Jun 30, 2024 | 9.14% |
| Mar 31, 2024 | 12.75% |
| Dec 31, 2023 | 11.08% |
| Sep 30, 2023 | 10.10% |
| Jun 30, 2023 | 5.44% |
| Mar 31, 2023 | 6.87% |
| Dec 31, 2022 | 7.99% |
| Sep 30, 2022 | 4.97% |
| Jun 30, 2022 | 1.26% |
| Mar 31, 2022 | 5.05% |
| Dec 31, 2021 | 2.17% |
| Sep 30, 2021 | 4.89% |
API Access
ServiceNow Return on Sales [ROS] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=NOW&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-sales-[ros]", "ticker": "NOW", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=NOW&period=max&api_key=YOUR_API_KEY");
const data = await res.json();