ServiceNow (NOW) Goodwill (2013 - 2026)
ServiceNow's Goodwill came in at $10.01 billion for Q3 2026, up 450.1% from $1.82 billion a year earlier and up 1.8% from the prior quarter.
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Analysis
ServiceNow (NOW) Goodwill (2013 - 2026) Analysis & Trends
At the end of FY2025, ServiceNow's Goodwill was $3.58 billion, up 181.1% from FY2024.
- Goodwill has increased in each of the last 12 years, with a five-year compound annual growth rate of 71.5% (FY2020 to FY2025).
- Going back by year, Goodwill was $1.27 billion in FY2024 (+3.4%), $1.23 billion in FY2023 (+49.4%), $824 million in FY2022 (+6.0%) and $777 million in FY2021 (+222.4%).
- The Q3 2026 figure represents the highest quarterly Goodwill in data going back to Q3 2013.
- Year-over-year, Goodwill has increased for 44 consecutive quarters, with growth averaging 178.4% over the last eight quarters.
- Over the past five years, the year-over-year growth in Goodwill ranged from 1.3% (Q2 2022) to 453.3% (Q2 2026).
- Business Quant data shows NOW's Goodwill at $9.84 billion (Q2 2026), $4.54 billion (Q1 2026) and $3.58 billion (Q4 2025) in the three quarters before Q3 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Palantir Technologies | 386.60 Bn | 351.42 Bn | 1.93 Bn |
| 2 | Oracle | 343.94 Bn | 216.07 Bn | - |
| 3 | Sap Se | 272.35 Bn | 199.75 Bn | 8.64 Bn |
| 4 | Salesforce | 175.46 Bn | 131.33 Bn | 8.70 Bn |
| 5 | Automatic Data Processing | 122.07 Bn | 108.86 Bn | 2.53 Bn |
| 6 | ServiceNow | 105.47 Bn | 84.73 Bn | 2.90 Bn |
| 7 | Intuit | 94.25 Bn | 73.60 Bn | 3.44 Bn |
| 8 | Relx | 73.66 Bn | 72.75 Bn | - |
| 9 | Strategy | 51.78 Bn | 38.91 Bn | 89.63 Mn |
| 10 | Thomson Reuters | 50.52 Bn | 46.49 Bn | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 10.01 Bn |
| Jun 30, 2026 | 9.84 Bn |
| Mar 31, 2026 | 4.54 Bn |
| Dec 31, 2025 | 3.58 Bn |
| Sep 30, 2025 | 1.82 Bn |
| Jun 30, 2025 | 1.78 Bn |
| Mar 31, 2025 | 1.31 Bn |
| Dec 31, 2024 | 1.27 Bn |
| Sep 30, 2024 | 1.29 Bn |
| Jun 30, 2024 | 1.24 Bn |
| Mar 31, 2024 | 1.22 Bn |
| Dec 31, 2023 | 1.23 Bn |
| Sep 30, 2023 | 1.20 Bn |
| Jun 30, 2023 | 821.00 Mn |
| Mar 31, 2023 | 823.00 Mn |
| Dec 31, 2022 | 824.00 Mn |
| Sep 30, 2022 | 794.00 Mn |
| Jun 30, 2022 | 803.00 Mn |
| Mar 31, 2022 | 774.00 Mn |
| Dec 31, 2021 | 777.00 Mn |
API Access
ServiceNow Goodwill API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill&ticker=NOW&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill", "ticker": "NOW", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill&ticker=NOW&period=max&api_key=YOUR_API_KEY");
const data = await res.json();