MediaAlpha (MAX) Return on Capital Employed [ROCE] (2020 - 2026)
MediaAlpha (MAX) reported Return on Capital Employed [ROCE] of 42.43% for Q3 2026, up 15.93 percentage points from 26.50% a year earlier and up 5.85 percentage points from the prior quarter.
Powered by 
Analysis
MediaAlpha (MAX) Return on Capital Employed [ROCE] (2020 - 2026) Analysis & Trends
For FY2025, MediaAlpha posted Return on Capital Employed [ROCE] of 12.60%, down 44.19 percentage points from FY2024.
- Return on Capital Employed [ROCE] has a five-year change of -26.15 percentage points (FY2020 to FY2025).
- By year, Return on Capital Employed [ROCE] came in at 56.79% in FY2024 (+105.31 pp), -48.52% in FY2023 (-25.40 pp), -23.12% in FY2022 (-24.42 pp) and 1.30% in FY2021 (-37.45 pp).
- The Q3 2026 figure ranks as the highest quarterly Return on Capital Employed [ROCE] in data going back to Q4 2020.
- Year over year, Return on Capital Employed [ROCE] gained in five of the last eight quarters, with an average year-over-year change of +23.28 percentage points.
- The high point for year-over-year Return on Capital Employed [ROCE] in five years was Q4 2024 (a gain of 99.35 percentage points); the low point was Q3 2023 (a drop of 47.03 percentage points).
- Per Business Quant data, the three quarters before Q3 2026 came in at 36.58% (Q2 2026), 16.90% (Q1 2026) and 12.47% (Q4 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROCE (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,505.75 Bn | 3,240.65 Bn | 76.16 Bn | 18.96% |
| 2 | Meta Platforms | 1,636.37 Bn | 1,300.89 Bn | 51.23 Bn | 19.78% |
| 3 | Netflix | 264.79 Bn | 226.09 Bn | 6.80 Bn | 33.64% |
| 4 | Alibaba Group Holding | 244.49 Bn | 58.13 Bn | 15.16 Bn | 2.15% |
| 5 | Shopify | 196.00 Bn | 174.81 Bn | 1.78 Bn | 15.96% |
| 6 | Uber Technologies | 145.16 Bn | 115.98 Bn | 6.42 Bn | 13.04% |
| 7 | AppLovin | 136.87 Bn | 125.40 Bn | 1.94 Bn | 85.44% |
| 8 | Spotify Technology | 125.04 Bn | 81.96 Bn | 1.89 Bn | 20.03% |
| 9 | Booking Holdings | 122.68 Bn | 56.42 Bn | - | 96.01% |
| 10 | MediaAlpha | 748.77 Mn | 633.42 Mn | 55.33 Mn | 42.43% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 42.43% |
| Jun 30, 2026 | 36.58% |
| Mar 31, 2026 | 16.90% |
| Dec 31, 2025 | 12.47% |
| Sep 30, 2025 | 26.50% |
| Jun 30, 2025 | 14.51% |
| Mar 31, 2025 | 28.54% |
| Dec 31, 2024 | 36.73% |
| Sep 30, 2024 | 29.47% |
| Jun 30, 2024 | -8.45% |
| Mar 31, 2024 | -36.28% |
| Dec 31, 2023 | -62.62% |
| Sep 30, 2023 | -61.42% |
| Jun 30, 2023 | -49.13% |
| Mar 31, 2023 | -38.38% |
| Dec 31, 2022 | -25.14% |
| Sep 30, 2022 | -14.40% |
| Jun 30, 2022 | -8.87% |
| Mar 31, 2022 | -3.61% |
| Dec 31, 2021 | 1.17% |
API Access
MediaAlpha Return on Capital Employed [ROCE] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-capital-employed-%5Broce%5D&ticker=MAX&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-capital-employed-[roce]", "ticker": "MAX", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-capital-employed-%5Broce%5D&ticker=MAX&period=max&api_key=YOUR_API_KEY");
const data = await res.json();