MediaAlpha (MAX) Return on Capital Employed [ROCE] (2020 - 2026)
MediaAlpha (MAX) reported Return on Capital Employed [ROCE] of 36.58% for Q2 2026, up 22.07 percentage points from 14.51% a year earlier and up 19.68 percentage points from the prior quarter.
Powered by 
Analysis
MediaAlpha (MAX) Return on Capital Employed [ROCE] (2020 - 2026) Analysis & Trends
For FY2025, MediaAlpha posted Return on Capital Employed [ROCE] of 12.60%, down 44.19 percentage points from FY2024.
- Return on Capital Employed [ROCE] has a five-year change of -26.15 percentage points (FY2020 to FY2025).
- By year, Return on Capital Employed [ROCE] came in at 56.79% in FY2024 (+105.31 pp), -48.52% in FY2023 (-25.40 pp), -23.12% in FY2022 (-24.42 pp) and 1.30% in FY2021 (-37.45 pp).
- The Q2 2026 figure ranks as the highest quarterly Return on Capital Employed [ROCE] since Q4 2024.
- Year over year, Return on Capital Employed [ROCE] gained in five of the last eight quarters, with an average year-over-year change of +32.65 percentage points.
- The high point for year-over-year Return on Capital Employed [ROCE] in five years was Q4 2024 (a gain of 99.35 percentage points); the low point was Q3 2023 (a drop of 47.03 percentage points).
- Per Business Quant data, the three quarters before Q2 2026 came in at 16.90% (Q1 2026), 12.47% (Q4 2025) and 26.50% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROCE (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,180.92 Bn | 3,938.44 Bn | 73.85 Bn | 21.49% |
| 2 | Meta Platforms | 1,847.76 Bn | 1,550.28 Bn | 49.47 Bn | 23.74% |
| 3 | Netflix | 289.73 Bn | 249.92 Bn | 6.52 Bn | 30.16% |
| 4 | Alibaba Group Holding | 249.81 Bn | 67.68 Bn | 15.11 Bn | 2.77% |
| 5 | Shopify | 192.08 Bn | 169.26 Bn | 1.71 Bn | 14.37% |
| 6 | Uber Technologies | 139.76 Bn | 111.74 Bn | 6.38 Bn | 13.97% |
| 7 | Booking Holdings | 122.41 Bn | 55.46 Bn | - | 121.68% |
| 8 | PDD Holdings | 110.94 Bn | -140.99 Bn | 9.45 Bn | 22.53% |
| 9 | Spotify Technology | 100.32 Bn | 57.56 Bn | 1.86 Bn | 19.81% |
| 10 | MediaAlpha | 506.55 Mn | 337.68 Mn | 45.17 Mn | 36.58% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 36.58% |
| Mar 31, 2026 | 16.90% |
| Dec 31, 2025 | 12.47% |
| Sep 30, 2025 | 26.50% |
| Jun 30, 2025 | 14.51% |
| Mar 31, 2025 | 28.54% |
| Dec 31, 2024 | 36.73% |
| Sep 30, 2024 | 29.47% |
| Jun 30, 2024 | -8.45% |
| Mar 31, 2024 | -36.28% |
| Dec 31, 2023 | -62.62% |
| Sep 30, 2023 | -61.42% |
| Jun 30, 2023 | -49.13% |
| Mar 31, 2023 | -38.38% |
| Dec 31, 2022 | -25.14% |
| Sep 30, 2022 | -14.40% |
| Jun 30, 2022 | -8.87% |
| Mar 31, 2022 | -3.61% |
| Dec 31, 2021 | 1.17% |
| Sep 30, 2021 | -4.01% |
API Access
MediaAlpha Return on Capital Employed [ROCE] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-capital-employed-%5Broce%5D&ticker=MAX&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-capital-employed-[roce]", "ticker": "MAX", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-capital-employed-%5Broce%5D&ticker=MAX&period=max&api_key=YOUR_API_KEY");
const data = await res.json();