Growth Metrics

MediaAlpha (MAX) Return on Capital Employed (2020 - 2025)

MediaAlpha has reported Return on Capital Employed over the past 6 years, most recently at 0.12% for Q4 2025.

  • Quarterly results put Return on Capital Employed at 0.12% for Q4 2025, down 24.0% from a year ago — trailing twelve months through Dec 2025 was 0.12% (down 24.0% YoY), and the annual figure for FY2025 was 0.13%, down 44.0%.
  • Return on Capital Employed for Q4 2025 was 0.12% at MediaAlpha, down from 0.27% in the prior quarter.
  • Over the last five years, Return on Capital Employed for MAX hit a ceiling of 0.37% in Q4 2024 and a floor of 0.63% in Q4 2023.
  • Median Return on Capital Employed over the past 5 years was 0.04% (2022), compared with a mean of 0.08%.
  • Biggest five-year swings in Return on Capital Employed: tumbled -47bps in 2023 and later surged 99bps in 2024.
  • MediaAlpha's Return on Capital Employed stood at 0.01% in 2021, then crashed by -2246bps to 0.25% in 2022, then tumbled by -149bps to 0.63% in 2023, then surged by 159bps to 0.37% in 2024, then tumbled by -66bps to 0.12% in 2025.
  • The last three reported values for Return on Capital Employed were 0.12% (Q4 2025), 0.27% (Q3 2025), and 0.15% (Q2 2025) per Business Quant data.