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Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginFCF Payout RatioGross MarginInterest Coverage RatioInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on SalesTimes Interest Earned

MediaAlpha (MAX) Return on Capital Employed (2020 - 2025)

MediaAlpha (MAX) has disclosed Return on Capital Employed for 5 consecutive years, with 0.12% as the latest value for Q4 2025.

  • On a quarterly basis, Return on Capital Employed fell 24.0% to 0.12% in Q4 2025 year-over-year; TTM through Dec 2025 was 0.12%, a 24.0% decrease, with the full-year FY2025 number at 0.13%, down 44.0% from a year prior.
  • Return on Capital Employed was 0.12% for Q4 2025 at MediaAlpha, down from 0.27% in the prior quarter.
  • In the past five years, Return on Capital Employed ranged from a high of 0.37% in Q4 2024 to a low of 0.63% in Q4 2023.
  • A 5-year average of 0.08% and a median of 0.04% in 2021 define the central range for Return on Capital Employed.
  • Peak YoY movement for Return on Capital Employed: tumbled -47bps in 2023, then surged 99bps in 2024.
  • MediaAlpha's Return on Capital Employed stood at 0.01% in 2021, then plummeted by -2235bps to 0.25% in 2022, then crashed by -149bps to 0.63% in 2023, then soared by 159bps to 0.37% in 2024, then crashed by -66bps to 0.12% in 2025.
  • Per Business Quant, the three most recent readings for MAX's Return on Capital Employed are 0.12% (Q4 2025), 0.27% (Q3 2025), and 0.15% (Q2 2025).