MediaAlpha (MAX) Return on Capital Employed (2020 - 2026)
MediaAlpha (MAX) posted quarterly Return on Capital Employed of 36.58% for Q2 2026, up 2207.0% year-over-year from 1.59% in Q2 2025, and up 116.45% quarter-over-quarter from 16.9% in Q1 2026.
MediaAlpha (MAX) Return on Capital Employed (2020 - 2026) Analysis & Trends
MediaAlpha (MAX) has reported Return on Capital Employed for 7 consecutive years, with 36.58% the latest figure, recorded in Q2 2026.
- In Q2 2026, Return on Capital Employed rose 2207.0% year-over-year to 36.58%; the TTM figure through Jun 2026 stood at 36.58% (up 2207.0% YoY), while the FY2025 annual figure was 12.6%, down 4419.0% from the prior year.
- Return on Capital Employed advanced to 36.58% in Q2 2026 per MAX's latest filing, from 16.9% in the prior quarter.
- Across five years, Return on Capital Employed topped out at 36.73% in Q4 2024 and bottomed at 62.62% in Q4 2023.
- Historically, Return on Capital Employed has averaged 5.92% across 5 years, with a median of 6.03% in 2024.
- Annual changes were most pronounced in 2023 — Return on Capital Employed sank 4703 bps — and 2024, when it jumped 9935 bps.
- MediaAlpha's Return on Capital Employed stood at 25.14% in 2022, then plunged by 149 bps to 62.62% in 2023, then soared by 159 bps to 36.73% in 2024, then plunged by 66 bps to 12.47% in 2025, then surged by 193 bps to 36.58% in 2026.
- Business Quant data shows MAX's Return on Capital Employed at 36.58% in Q2 2026, 16.9% in Q1 2026, and 12.47% in Q4 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROCE (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,169.37 Bn | 3,740.34 Bn | 73.85 Bn | 21.49% |
| 2 | Meta Platforms | 1,523.99 Bn | 1,433.73 Bn | 49.47 Bn | 23.74% |
| 3 | Taboola.com | 1,150.19 Bn | 1,150.06 Bn | 139.48 Mn | 5.19% |
| 4 | Baidu | 289.04 Bn | 284.55 Bn | 1.88 Mn | -1.83% |
| 5 | Spotify Technology | 102.97 Bn | 92.73 Bn | 1.75 Bn | - |
| 6 | Joyy | 77.43 Bn | 76.54 Bn | 205.64 Mn | 1.52% |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 | - |
| 8 | Nebius | 49.26 Bn | 39.63 Bn | 295.20 Mn | -3.77% |
| 9 | 30.10 Bn | 27.31 Bn | 734.60 Mn | 24.36% | |
| 10 | MediaAlpha | 704.10 Mn | 680.35 Mn | 45.17 Mn | 36.58% |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 36.58% |
| Mar 31, 2026 | 16.90% |
| Dec 31, 2025 | 12.47% |
| Sep 30, 2025 | 26.50% |
| Jun 30, 2025 | 14.51% |
| Mar 31, 2025 | 28.54% |
| Dec 31, 2024 | 36.73% |
| Sep 30, 2024 | 29.47% |
| Jun 30, 2024 | -8.45% |
| Mar 31, 2024 | -36.28% |
| Dec 31, 2023 | -62.62% |
| Sep 30, 2023 | -61.42% |
| Jun 30, 2023 | -49.13% |
| Mar 31, 2023 | -38.38% |
| Dec 31, 2022 | -25.14% |
| Sep 30, 2022 | -14.40% |
| Jun 30, 2022 | -8.87% |
| Mar 31, 2022 | -3.61% |
| Dec 31, 2021 | 1.17% |
| Sep 30, 2021 | -4.01% |