Alphabet (GOOG) Return on Capital Employed (2015 - 2026)
Alphabet (GOOG) posted quarterly Return on Capital Employed of 21.49% for Q2 2026, down 874.0% year-over-year from 2.78% in Q2 2025, and down 16.22% quarter-over-quarter from 25.65% in Q1 2026.
Alphabet (GOOG) Return on Capital Employed (2015 - 2026) Analysis & Trends
Alphabet (GOOG) has reported Return on Capital Employed for 12 consecutive years, with 21.49% the latest figure, recorded in Q2 2026.
- In Q2 2026, Return on Capital Employed fell 874.0% year-over-year to 21.49%; the TTM figure through Jun 2026 stood at 21.49% (down 874.0% YoY), while the FY2025 annual figure was 30.72%, down 261.0% from the prior year.
- Return on Capital Employed retreated to 21.49% in Q2 2026 per GOOG's latest filing, from 25.65% in the prior quarter.
- Across five years, Return on Capital Employed topped out at 32.01% in Q4 2024 and bottomed at 21.49% in Q2 2026.
- Historically, Return on Capital Employed has averaged 27.6% across 5 years, with a median of 27.83% in 2022.
- Annual changes were most pronounced in 2022 — Return on Capital Employed surged 926 bps — and 2026, when it sank 874 bps.
- Alphabet's Return on Capital Employed stood at 25.59% in 2022, then advanced by 4 bps to 26.53% in 2023, then climbed by 21 bps to 32.01% in 2024, then fell by 13 bps to 27.86% in 2025, then declined by 23 bps to 21.49% in 2026.
- Business Quant data shows GOOG's Return on Capital Employed at 21.49% in Q2 2026, 25.65% in Q1 2026, and 27.86% in Q4 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROCE (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,249.81 Bn | 3,820.78 Bn | 73.85 Bn | 21.49% |
| 2 | Meta Platforms | 1,548.64 Bn | 1,458.38 Bn | 49.47 Bn | 23.74% |
| 3 | Taboola.com | 1,148.80 Bn | 1,148.67 Bn | 139.48 Mn | 5.19% |
| 4 | Baidu | 288.70 Bn | 284.21 Bn | 1.88 Mn | -1.83% |
| 5 | Spotify Technology | 103.82 Bn | 93.58 Bn | 1.75 Bn | - |
| 6 | Joyy | 78.38 Bn | 77.49 Bn | 205.64 Mn | 1.52% |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 | - |
| 8 | Nebius | 49.27 Bn | 39.65 Bn | 295.20 Mn | -3.77% |
| 9 | 30.60 Bn | 27.82 Bn | 734.60 Mn | 24.36% | |
| 10 | Tencent Music Entertainment | 27.30 Bn | 24.60 Bn | 514.00 Mn | 13.09% |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 21.49% |
| Mar 31, 2026 | 25.65% |
| Dec 31, 2025 | 27.86% |
| Sep 30, 2025 | 29.56% |
| Jun 30, 2025 | 30.24% |
| Mar 31, 2025 | 31.66% |
| Dec 31, 2024 | 32.01% |
| Sep 30, 2024 | 30.76% |
| Jun 30, 2024 | 29.40% |
| Mar 31, 2024 | 28.17% |
| Dec 31, 2023 | 26.53% |
| Sep 30, 2023 | 25.94% |
| Jun 30, 2023 | 24.97% |
| Mar 31, 2023 | 24.17% |
| Dec 31, 2022 | 25.59% |
| Sep 30, 2022 | 27.02% |
| Jun 30, 2022 | 27.97% |
| Mar 31, 2022 | 27.81% |
| Dec 31, 2021 | 27.23% |
| Sep 30, 2021 | 25.92% |