MediaAlpha, Inc. (MAX) Intangibles (2019 - 2026)

MediaAlpha has disclosed Intangibles across 8 years of filings, most recently posting $3.1 million for Q1 2026.

• In Q1 2026, Intangibles fell 39.26% year-over-year to $3.1 million; the TTM figure through Mar 2026 stood at $3.1 million (down 39.26% YoY), while the FY2025 annual figure was $3.6 million, down 82.04% from the prior year.
• Intangibles retreated to $3.1 million in Q1 2026, from $3.6 million in the prior quarter.
• Over the last five years, Intangibles for MAX reached as high as $36.3 million in Q2 2022 and fell as low as $3.1 million in Q1 2026.
• The 5-year median for Intangibles is $22.8 million (2024), against an average of $20.0 million.
• Annual changes were most pronounced in 2023 — Intangibles surged 162.56% — and 2025, when it tumbled 82.04%.
• A 5-year view of Intangibles shows it stood at $32.9 million in 2022, then fell by 21.0% to $26.0 million in 2023, then declined by 23.18% to $20.0 million in 2024, then plunged by 82.04% to $3.6 million in 2025, then decreased by 13.29% to $3.1 million in 2026.
• According to Business Quant data, Intangibles over the past three periods registered $3.1 million, $3.6 million, and $4.1 million for Q1 2026, Q4 2025, and Q3 2025 respectively.