MediaAlpha (MAX) Intangibles (2019 - 2026)
MediaAlpha (MAX) posted quarterly Intangibles of $2.6 million for Q2 2026, down 42.88% year-over-year from $4.6 million in Q2 2025, and down 15.35% quarter-over-quarter from $3.1 million in Q1 2026.
MediaAlpha (MAX) Intangibles (2019 - 2026) Analysis & Trends
MediaAlpha (MAX) has reported Intangibles for 8 consecutive years, with $2.6 million the latest figure, recorded in Q2 2026.
- In Q2 2026, Intangibles fell 42.88% year-over-year to $2.6 million; the TTM figure through Jun 2026 stood at $2.6 million (down 42.88% YoY), while the FY2025 annual figure was $3.6 million, down 82.04% from the prior year.
- Intangibles slipped to $2.6 million in Q2 2026 per MAX's latest filing, from $3.1 million in the prior quarter.
- Across five years, Intangibles topped out at $36.3 million in Q2 2022 and bottomed at $2.6 million in Q2 2026.
- Historically, Intangibles has averaged $19.0 million across 5 years, with a median of $22.2 million in 2024.
- Annual changes were most pronounced in 2023 — Intangibles surged 162.56% — and 2025, when it sank 82.04%.
- MediaAlpha's Intangibles stood at $32.9 million in 2022, then retreated by 21.0% to $26.0 million in 2023, then fell by 23.18% to $20.0 million in 2024, then tumbled by 82.04% to $3.6 million in 2025, then retreated by 26.6% to $2.6 million in 2026.
- Business Quant data shows MAX's Intangibles at $2.6 million in Q2 2026, $3.1 million in Q1 2026, and $3.6 million in Q4 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Intangibles (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,165.61 Bn | 3,736.57 Bn | 73.85 Bn | 9.11 Bn |
| 2 | Meta Platforms | 1,523.46 Bn | 1,433.20 Bn | 49.47 Bn | - |
| 3 | Taboola.com | 1,141.85 Bn | 1,141.71 Bn | 139.48 Mn | 2.58 Mn |
| 4 | Baidu | 288.34 Bn | 283.85 Bn | 1.88 Mn | 633.00 Mn |
| 5 | Spotify Technology | 103.44 Bn | 93.20 Bn | 1.75 Bn | 48.00 Mn |
| 6 | Joyy | 77.39 Bn | 76.50 Bn | 205.64 Mn | 725.28 Mn |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 | 99,574.00 |
| 8 | Nebius | 50.20 Bn | 40.57 Bn | 295.20 Mn | 48.30 Mn |
| 9 | 30.00 Bn | 27.22 Bn | 734.60 Mn | 10.57 Mn | |
| 10 | MediaAlpha | 703.02 Mn | 679.28 Mn | 45.17 Mn | 2.64 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 2.64 Mn |
| Mar 31, 2026 | 3.11 Mn |
| Dec 31, 2025 | 3.59 Mn |
| Sep 30, 2025 | 4.10 Mn |
| Jun 30, 2025 | 4.61 Mn |
| Mar 31, 2025 | 5.13 Mn |
| Dec 31, 2024 | 19.99 Mn |
| Sep 30, 2024 | 21.59 Mn |
| Jun 30, 2024 | 22.80 Mn |
| Mar 31, 2024 | 24.41 Mn |
| Dec 31, 2023 | 26.02 Mn |
| Sep 30, 2023 | 27.74 Mn |
| Jun 30, 2023 | 29.47 Mn |
| Mar 31, 2023 | 31.20 Mn |
| Dec 31, 2022 | 32.93 Mn |
| Sep 30, 2022 | 34.62 Mn |
| Jun 30, 2022 | 36.33 Mn |
| Mar 31, 2022 | 11.88 Mn |
| Dec 31, 2021 | 12.57 Mn |
| Jun 30, 2021 | 14.06 Mn |