Balance Sheet
Accounts PayablesAccumulated ExpensesAssetsCash & Current InvestmentsCash & EquivalentsCommon EquityCurrent AssetsGoodwillGoodwill & IntangiblesIntangiblesLiabilities and Shareholders EquityLong-Term Deferred TaxMinority InterestNon-Current AssetsNon-Current DebtOther Non-Current AssetsOther Non-Current LiabilitiesPayablesPrepaid AssetsReceivablesReceivables - NetRetained EarningsShareholder's EquityShares OutstandingShort term DebtShort-term InvestmentsTotal Current LiabilitiesTotal DebtTotal LiabilitiesTotal Non-Current LiabilitiesTreasury Shares
Cash Flow Statement
Daily Values
Growth Metrics
Income Statement
Others
Ratios

MediaAlpha (MAX) Intangibles (2019 - 2025)

MediaAlpha has reported Intangibles over the past 7 years, most recently at $3.6 million for Q4 2025.

  • Quarterly results put Intangibles at $3.6 million for Q4 2025, down 82.04% from a year ago — trailing twelve months through Dec 2025 was $3.6 million (down 82.04% YoY), and the annual figure for FY2025 was $3.6 million, down 82.04%.
  • Intangibles for Q4 2025 was $3.6 million at MediaAlpha, down from $4.1 million in the prior quarter.
  • Over the last five years, Intangibles for MAX hit a ceiling of $36.3 million in Q2 2022 and a floor of $3.6 million in Q4 2025.
  • Median Intangibles over the past 5 years was $21.6 million (2024), compared with a mean of $19.9 million.
  • Biggest five-year swings in Intangibles: surged 162.56% in 2023 and later crashed 82.04% in 2025.
  • MediaAlpha's Intangibles stood at $12.6 million in 2021, then skyrocketed by 162.05% to $32.9 million in 2022, then fell by 21.0% to $26.0 million in 2023, then decreased by 23.18% to $20.0 million in 2024, then crashed by 82.04% to $3.6 million in 2025.
  • The last three reported values for Intangibles were $3.6 million (Q4 2025), $4.1 million (Q3 2025), and $4.6 million (Q2 2025) per Business Quant data.