MediaAlpha (MAX) Intangibles (2019 - 2026)
MediaAlpha's Intangibles came in at $2.64 million for Q2 2026, down 42.9% from $4.61 million a year earlier and down 15.4% from the prior quarter.
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Analysis
MediaAlpha (MAX) Intangibles (2019 - 2026) Analysis & Trends
At the end of FY2025, MediaAlpha's Intangibles was $3.59 million, down 82.0% from FY2024.
- Intangibles has declined in each of the last three years, with a five-year compound annual growth rate of -25.4% (FY2020 to FY2025).
- Going back by year, Intangibles was $19.99 million in FY2024 (-23.2%), $26.02 million in FY2023 (-21.0%), $32.93 million in FY2022 (+162.1%) and $12.57 million in FY2021 (-19.2%).
- The Q2 2026 figure represents the lowest quarterly Intangibles in data going back to Q4 2019.
- Year-over-year, Intangibles has declined for 13 consecutive quarters, with an average decline of 56.2% over the last eight quarters.
- The fastest year-over-year change in Intangibles over five years came in Q1 2023 (growth of 162.6%), and the weakest in Q4 2025 (a decline of 82.0%).
- Business Quant data shows MAX's Intangibles at $3.11 million (Q1 2026), $3.59 million (Q4 2025) and $4.1 million (Q3 2025) in the three quarters before Q2 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Intangibles (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,164.76 Bn | 3,922.28 Bn | 73.85 Bn | 9.11 Bn |
| 2 | Meta Platforms | 1,823.40 Bn | 1,525.92 Bn | 49.47 Bn | - |
| 3 | Netflix | 288.27 Bn | 248.47 Bn | 6.52 Bn | - |
| 4 | Alibaba Group Holding | 252.72 Bn | 70.58 Bn | 15.11 Bn | 2.46 Bn |
| 5 | Shopify | 186.52 Bn | 163.71 Bn | 1.71 Bn | 27.00 Mn |
| 6 | Uber Technologies | 139.11 Bn | 111.09 Bn | 6.38 Bn | 1.13 Bn |
| 7 | Booking Holdings | 123.13 Bn | 56.18 Bn | - | 852.00 Mn |
| 8 | PDD Holdings | 111.72 Bn | -140.21 Bn | 9.45 Bn | 2.00 Mn |
| 9 | AppLovin | 103.35 Bn | 93.38 Bn | 1.70 Bn | 355.66 Mn |
| 10 | MediaAlpha | 488.00 Mn | 319.13 Mn | 45.17 Mn | 2.64 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 2.64 Mn |
| Mar 31, 2026 | 3.11 Mn |
| Dec 31, 2025 | 3.59 Mn |
| Sep 30, 2025 | 4.10 Mn |
| Jun 30, 2025 | 4.61 Mn |
| Mar 31, 2025 | 5.13 Mn |
| Dec 31, 2024 | 19.99 Mn |
| Sep 30, 2024 | 21.59 Mn |
| Jun 30, 2024 | 22.80 Mn |
| Mar 31, 2024 | 24.41 Mn |
| Dec 31, 2023 | 26.02 Mn |
| Sep 30, 2023 | 27.74 Mn |
| Jun 30, 2023 | 29.47 Mn |
| Mar 31, 2023 | 31.20 Mn |
| Dec 31, 2022 | 32.93 Mn |
| Sep 30, 2022 | 34.62 Mn |
| Jun 30, 2022 | 36.33 Mn |
| Mar 31, 2022 | 11.88 Mn |
| Dec 31, 2021 | 12.57 Mn |
| Sep 30, 2021 | 13.31 Mn |
API Access
MediaAlpha Intangibles API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=intangibles&ticker=MAX&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "intangibles", "ticker": "MAX", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=intangibles&ticker=MAX&period=max&api_key=YOUR_API_KEY");
const data = await res.json();