Growth Metrics

MediaAlpha (MAX) Intangibles (2019 - 2026)

MediaAlpha has reported Intangibles over the past 8 years, most recently at $3.1 million for Q1 2026.

  • Quarterly Intangibles fell 39.26% to $3.1 million in Q1 2026 from the year-ago period, while the trailing twelve-month figure was $3.1 million through Mar 2026, down 39.26% year-over-year, with the annual reading at $3.6 million for FY2025, 82.04% down from the prior year.
  • Intangibles was $3.1 million for Q1 2026 at MediaAlpha, down from $3.6 million in the prior quarter.
  • Over five years, Intangibles peaked at $36.3 million in Q2 2022 and troughed at $3.1 million in Q1 2026.
  • The 5-year median for Intangibles is $22.8 million (2024), against an average of $20.0 million.
  • Year-over-year, Intangibles surged 162.56% in 2023 and then crashed 82.04% in 2025.
  • A 5-year view of Intangibles shows it stood at $32.9 million in 2022, then fell by 21.0% to $26.0 million in 2023, then decreased by 23.18% to $20.0 million in 2024, then crashed by 82.04% to $3.6 million in 2025, then decreased by 13.29% to $3.1 million in 2026.
  • Per Business Quant, the three most recent readings for MAX's Intangibles are $3.1 million (Q1 2026), $3.6 million (Q4 2025), and $4.1 million (Q3 2025).