Balance Sheet
Accounts PayablesAccumulated ExpensesAssetsCash & Current InvestmentsCash & EquivalentsCommon EquityCurrent AssetsGoodwillGoodwill & IntangiblesIntangiblesLiabilities and Shareholders EquityLong-Term Deferred TaxMinority InterestNon-Current AssetsNon-Current DebtOther Non-Current AssetsOther Non-Current LiabilitiesPayablesPrepaid AssetsReceivablesRetained EarningsShareholder's EquityShares OutstandingShort term DebtShort-term InvestmentsTotal Current LiabilitiesTotal DebtTotal LiabilitiesTotal Non-Current LiabilitiesTreasury Shares
Cash Flow Statement
Daily Values
Growth Metrics
Income Statement
Others
Ratios

MediaAlpha (MAX) Intangibles (2019 - 2025)

MediaAlpha (MAX) has disclosed Intangibles for 5 consecutive years, with $3.6 million as the latest value for Q4 2025.

  • On a quarterly basis, Intangibles fell 82.04% to $3.6 million in Q4 2025 year-over-year; TTM through Dec 2025 was $3.6 million, a 82.04% decrease, with the full-year FY2025 number at $3.6 million, down 82.04% from a year prior.
  • Intangibles was $3.6 million for Q4 2025 at MediaAlpha, down from $4.1 million in the prior quarter.
  • In the past five years, Intangibles ranged from a high of $32.9 million in Q4 2022 to a low of $3.6 million in Q4 2025.
  • A 4-year average of $19.3 million and a median of $23.0 million in 2023 define the central range for Intangibles.
  • Peak YoY movement for Intangibles: fell 21.0% in 2023, then crashed 82.04% in 2025.
  • MediaAlpha's Intangibles stood at $32.9 million in 2022, then dropped by 21.0% to $26.0 million in 2023, then fell by 23.18% to $20.0 million in 2024, then plummeted by 82.04% to $3.6 million in 2025.
  • Per Business Quant, the three most recent readings for MAX's Intangibles are $3.6 million (Q4 2025), $4.1 million (Q3 2025), and $20.0 million (Q4 2024).