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Ratios

MediaAlpha (MAX) Intangibles (2019 - 2025)

Historic Intangibles for MediaAlpha (MAX) over the last 7 years, with Q3 2025 value amounting to $4.1 million.

  • MediaAlpha's Intangibles fell 8099.87% to $4.1 million in Q3 2025 from the same period last year, while for Sep 2025 it was $4.1 million, marking a year-over-year decrease of 8099.87%. This contributed to the annual value of $20.0 million for FY2024, which is 2317.89% down from last year.
  • MediaAlpha's Intangibles amounted to $4.1 million in Q3 2025, which was down 8099.87% from $4.6 million recorded in Q2 2025.
  • In the past 5 years, MediaAlpha's Intangibles ranged from a high of $36.3 million in Q2 2022 and a low of $4.1 million during Q3 2025
  • Over the past 5 years, MediaAlpha's median Intangibles value was $22.8 million (recorded in 2024), while the average stood at $21.0 million.
  • As far as peak fluctuations go, MediaAlpha's Intangibles surged by 16256.31% in 2023, and later crashed by 8099.87% in 2025.
  • Quarter analysis of 5 years shows MediaAlpha's Intangibles stood at $12.6 million in 2021, then surged by 162.05% to $32.9 million in 2022, then decreased by 21.0% to $26.0 million in 2023, then dropped by 23.18% to $20.0 million in 2024, then plummeted by 79.47% to $4.1 million in 2025.
  • Its Intangibles stands at $4.1 million for Q3 2025, versus $4.6 million for Q2 2025 and $5.1 million for Q1 2025.