MediaAlpha (MAX) Intangibles (2019 - 2026)

MediaAlpha (MAX) has 8 years of Intangibles data on file, last reported at $3.1 million in Q1 2026.

• Intangibles for Q1 2026 came in at $3.1 million, down 39.26% year-over-year; the trailing twelve-month figure through Mar 2026 was $3.1 million (down 39.26% YoY), and the FY2025 annual result was $3.6 million, down 82.04% from the prior year.
• Intangibles declined to $3.1 million in Q1 2026 per MAX's latest filing, from $3.6 million in the prior quarter.
• Over five years, Intangibles peaked at $36.3 million in Q2 2022 and troughed at $3.1 million in Q1 2026.
• A 5-year average of $20.0 million and a median of $22.8 million in 2024 frame the typical range for Intangibles.
• The sharpest annual moves came in 2023 and 2025: Intangibles surged 162.56% in 2023, then sank 82.04% in 2025.
• A 5-year view of Intangibles shows it stood at $32.9 million in 2022, then fell by 21.0% to $26.0 million in 2023, then declined by 23.18% to $20.0 million in 2024, then slumped by 82.04% to $3.6 million in 2025, then decreased by 13.29% to $3.1 million in 2026.
• Business Quant data shows MAX's Intangibles at $3.1 million in Q1 2026, $3.6 million in Q4 2025, and $4.1 million in Q3 2025.