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Accounts PayablesAccumulated ExpensesAssetsCash & Current InvestmentsCash & EquivalentsCommon EquityCurrent AssetsGoodwillGoodwill & IntangiblesIntangiblesLiabilities and Shareholders EquityMinority InterestNon-Current AssetsNon-Current DebtOther Non-Current AssetsOther Non-Current LiabilitiesPayablesPrepaid AssetsReceivablesReceivables - NetRetained EarningsShareholder's EquityShort term DebtShort-term InvestmentsTotal Current LiabilitiesTotal DebtTotal LiabilitiesTotal Non-Current LiabilitiesTreasury Shares
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MediaAlpha (MAX) Goodwill & Intangibles (2019 - 2025)

Historic Goodwill & Intangibles for MediaAlpha (MAX) over the last 7 years, with Q3 2025 value amounting to $51.8 million.

  • MediaAlpha's Goodwill & Intangibles fell 2522.25% to $51.8 million in Q3 2025 from the same period last year, while for Sep 2025 it was $51.8 million, marking a year-over-year decrease of 2522.25%. This contributed to the annual value of $67.7 million for FY2024, which is 817.58% down from last year.
  • Per MediaAlpha's latest filing, its Goodwill & Intangibles stood at $51.8 million for Q3 2025, which was down 2522.25% from $52.4 million recorded in Q2 2025.
  • Over the past 5 years, MediaAlpha's Goodwill & Intangibles peaked at $84.1 million during Q2 2022, and registered a low of $30.3 million during Q1 2022.
  • Over the past 5 years, MediaAlpha's median Goodwill & Intangibles value was $69.3 million (recorded in 2024), while the average stood at $61.0 million.
  • In the last 5 years, MediaAlpha's Goodwill & Intangibles crashed by 3265.14% in 2022 and then surged by 16065.51% in 2023.
  • Over the past 5 years, MediaAlpha's Goodwill & Intangibles (Quarter) stood at $31.0 million in 2021, then surged by 160.49% to $80.7 million in 2022, then dropped by 8.57% to $73.8 million in 2023, then fell by 8.18% to $67.7 million in 2024, then fell by 23.45% to $51.8 million in 2025.
  • Its Goodwill & Intangibles was $51.8 million in Q3 2025, compared to $52.4 million in Q2 2025 and $52.9 million in Q1 2025.