MediaAlpha (MAX) Goodwill & Intangibles (2019 - 2026)

MediaAlpha (MAX) has reported Goodwill & Intangibles for 8 consecutive years, with $50.4 million the latest figure, recorded in Q2 2026.

• In Q2 2026, Goodwill & Intangibles fell 3.78% year-over-year to $50.4 million; the TTM figure through Jun 2026 stood at $50.4 million (down 3.78% YoY), while the FY2025 annual figure was $51.3 million, down 24.21% from the prior year.
• Goodwill & Intangibles slipped to $50.4 million in Q2 2026 per MAX's latest filing, from $50.9 million in the prior quarter.
• Across five years, Goodwill & Intangibles topped out at $84.1 million in Q2 2022 and bottomed at $30.3 million in Q1 2022.
• Historically, Goodwill & Intangibles has averaged $65.1 million across 5 years, with a median of $69.9 million in 2024.
• Annual changes were most pronounced in 2022 — Goodwill & Intangibles tumbled 32.65% — and 2023, when it soared 160.66%.
• MediaAlpha's Goodwill & Intangibles stood at $80.7 million in 2022, then declined by 8.57% to $73.8 million in 2023, then declined by 8.18% to $67.7 million in 2024, then dropped by 24.21% to $51.3 million in 2025, then retreated by 1.86% to $50.4 million in 2026.
• Business Quant data shows MAX's Goodwill & Intangibles at $50.4 million in Q2 2026, $50.9 million in Q1 2026, and $51.3 million in Q4 2025.