MediaAlpha (MAX) Goodwill & Intangibles (2019 - 2026)
MediaAlpha (MAX) posted quarterly Goodwill & Intangibles of $50.4 million for Q2 2026, down 3.78% year-over-year from $52.4 million in Q2 2025, and down 0.94% quarter-over-quarter from $50.9 million in Q1 2026.
MediaAlpha (MAX) Goodwill & Intangibles (2019 - 2026) Analysis & Trends
MediaAlpha (MAX) has reported Goodwill & Intangibles for 8 consecutive years, with $50.4 million the latest figure, recorded in Q2 2026.
- In Q2 2026, Goodwill & Intangibles fell 3.78% year-over-year to $50.4 million; the TTM figure through Jun 2026 stood at $50.4 million (down 3.78% YoY), while the FY2025 annual figure was $51.3 million, down 24.21% from the prior year.
- Goodwill & Intangibles slipped to $50.4 million in Q2 2026 per MAX's latest filing, from $50.9 million in the prior quarter.
- Across five years, Goodwill & Intangibles topped out at $84.1 million in Q2 2022 and bottomed at $30.3 million in Q1 2022.
- Historically, Goodwill & Intangibles has averaged $65.1 million across 5 years, with a median of $69.9 million in 2024.
- Annual changes were most pronounced in 2022 — Goodwill & Intangibles tumbled 32.65% — and 2023, when it soared 160.66%.
- MediaAlpha's Goodwill & Intangibles stood at $80.7 million in 2022, then declined by 8.57% to $73.8 million in 2023, then declined by 8.18% to $67.7 million in 2024, then dropped by 24.21% to $51.3 million in 2025, then retreated by 1.86% to $50.4 million in 2026.
- Business Quant data shows MAX's Goodwill & Intangibles at $50.4 million in Q2 2026, $50.9 million in Q1 2026, and $51.3 million in Q4 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,165.61 Bn | 3,736.57 Bn | 73.85 Bn |
| 2 | Meta Platforms | 1,523.46 Bn | 1,433.20 Bn | 49.47 Bn |
| 3 | Taboola.com | 1,141.85 Bn | 1,141.71 Bn | 139.48 Mn |
| 4 | Baidu | 288.34 Bn | 283.85 Bn | 1.88 Mn |
| 5 | Spotify Technology | 103.44 Bn | 93.20 Bn | 1.75 Bn |
| 6 | Joyy | 77.39 Bn | 76.50 Bn | 205.64 Mn |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 |
| 8 | Nebius | 50.20 Bn | 40.57 Bn | 295.20 Mn |
| 9 | 30.00 Bn | 27.22 Bn | 734.60 Mn | |
| 10 | MediaAlpha | 703.02 Mn | 679.28 Mn | 45.17 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 50.37 Mn |
| Mar 31, 2026 | 50.85 Mn |
| Dec 31, 2025 | 51.33 Mn |
| Sep 30, 2025 | 51.84 Mn |
| Jun 30, 2025 | 52.35 Mn |
| Mar 31, 2025 | 52.86 Mn |
| Dec 31, 2024 | 67.72 Mn |
| Sep 30, 2024 | 69.33 Mn |
| Jun 30, 2024 | 70.54 Mn |
| Mar 31, 2024 | 72.15 Mn |
| Dec 31, 2023 | 73.75 Mn |
| Sep 30, 2023 | 75.48 Mn |
| Jun 30, 2023 | 77.21 Mn |
| Mar 31, 2023 | 78.94 Mn |
| Dec 31, 2022 | 80.67 Mn |
| Sep 30, 2022 | 82.36 Mn |
| Jun 30, 2022 | 84.07 Mn |
| Mar 31, 2022 | 30.29 Mn |
| Dec 31, 2021 | 30.97 Mn |
| Jun 30, 2021 | 32.46 Mn |