MediaAlpha, Inc. (MAX) Goodwill & Intangibles (2019 - 2026)

MediaAlpha has disclosed Goodwill & Intangibles across 8 years of filings, most recently posting $50.9 million for Q1 2026.

• In Q1 2026, Goodwill & Intangibles fell 3.81% year-over-year to $50.9 million; the TTM figure through Mar 2026 stood at $50.9 million (down 3.81% YoY), while the FY2025 annual figure was $51.3 million, down 24.21% from the prior year.
• Goodwill & Intangibles slipped to $50.9 million in Q1 2026, from $51.3 million in the prior quarter.
• Over the last five years, Goodwill & Intangibles for MAX reached as high as $84.1 million in Q2 2022 and fell as low as $30.3 million in Q1 2022.
• The 5-year median for Goodwill & Intangibles is $70.5 million (2024), against an average of $66.0 million.
• The widest YoY moves for Goodwill & Intangibles: up 347.57% in 2022, down 32.65% in 2022.
• A 5-year view of Goodwill & Intangibles shows it stood at $80.7 million in 2022, then dropped by 8.57% to $73.8 million in 2023, then dropped by 8.18% to $67.7 million in 2024, then slipped by 24.21% to $51.3 million in 2025, then decreased by 0.93% to $50.9 million in 2026.
• According to Business Quant data, Goodwill & Intangibles over the past three periods registered $50.9 million, $51.3 million, and $51.8 million for Q1 2026, Q4 2025, and Q3 2025 respectively.