MediaAlpha (MAX) Goodwill & Intangibles (2019 - 2026)

MediaAlpha (MAX) has 8 years of Goodwill & Intangibles data on file, last reported at $50.9 million in Q1 2026.

• Goodwill & Intangibles for Q1 2026 came in at $50.9 million, down 3.81% year-over-year; the trailing twelve-month figure through Mar 2026 was $50.9 million (down 3.81% YoY), and the FY2025 annual result was $51.3 million, down 24.21% from the prior year.
• Goodwill & Intangibles fell to $50.9 million in Q1 2026 per MAX's latest filing, from $51.3 million in the prior quarter.
• Over five years, Goodwill & Intangibles peaked at $84.1 million in Q2 2022 and troughed at $30.3 million in Q1 2022.
• A 5-year average of $66.0 million and a median of $70.5 million in 2024 frame the typical range for Goodwill & Intangibles.
• On a YoY basis, Goodwill & Intangibles climbed as much as 347.57% in 2022 and fell as far as 32.65% in 2022.
• A 5-year view of Goodwill & Intangibles shows it stood at $80.7 million in 2022, then dropped by 8.57% to $73.8 million in 2023, then dropped by 8.18% to $67.7 million in 2024, then slipped by 24.21% to $51.3 million in 2025, then decreased by 0.93% to $50.9 million in 2026.
• Business Quant data shows MAX's Goodwill & Intangibles at $50.9 million in Q1 2026, $51.3 million in Q4 2025, and $51.8 million in Q3 2025.