Balance Sheet
Accounts PayablesAccumulated ExpensesAssetsCash & Current InvestmentsCash & EquivalentsCommon EquityCurrent AssetsGoodwillGoodwill & IntangiblesIntangiblesLiabilities and Shareholders EquityLong-Term Deferred TaxMinority InterestNon-Current AssetsNon-Current DebtOther Non-Current AssetsOther Non-Current LiabilitiesPayablesPrepaid AssetsReceivablesRetained EarningsShareholder's EquityShares OutstandingShort term DebtShort-term InvestmentsTotal Current LiabilitiesTotal DebtTotal LiabilitiesTotal Non-Current LiabilitiesTreasury Shares
Cash Flow Statement
Daily Values
Growth Metrics
Income Statement
Others
Ratios

MediaAlpha (MAX) Goodwill & Intangibles (2019 - 2025)

MediaAlpha (MAX) has disclosed Goodwill & Intangibles for 7 consecutive years, with $3.6 million as the latest value for Q4 2025.

  • On a quarterly basis, Goodwill & Intangibles fell 94.7% to $3.6 million in Q4 2025 year-over-year; TTM through Dec 2025 was $3.6 million, a 94.7% decrease, with the full-year FY2025 number at $3.6 million, down 94.7% from a year prior.
  • Goodwill & Intangibles was $3.6 million for Q4 2025 at MediaAlpha, down from $4.1 million in the prior quarter.
  • In the past five years, Goodwill & Intangibles ranged from a high of $80.7 million in Q4 2022 to a low of $3.6 million in Q4 2025.
  • A 5-year average of $39.2 million and a median of $38.6 million in 2022 define the central range for Goodwill & Intangibles.
  • Peak YoY movement for Goodwill & Intangibles: soared 338.38% in 2022, then crashed 94.7% in 2025.
  • MediaAlpha's Goodwill & Intangibles stood at $18.4 million in 2021, then skyrocketed by 338.38% to $80.7 million in 2022, then decreased by 8.57% to $73.8 million in 2023, then decreased by 8.18% to $67.7 million in 2024, then plummeted by 94.7% to $3.6 million in 2025.
  • Per Business Quant, the three most recent readings for MAX's Goodwill & Intangibles are $3.6 million (Q4 2025), $4.1 million (Q3 2025), and $67.7 million (Q4 2024).