MediaAlpha (MAX) Goodwill & Intangibles (2019 - 2026)
MediaAlpha (MAX) recorded Goodwill & Intangibles of $50.37 million in Q2 2026, down 3.8% from $52.35 million a year earlier and down 0.9% from the prior quarter.
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Analysis
MediaAlpha (MAX) Goodwill & Intangibles (2019 - 2026) Analysis & Trends
At the end of FY2025, MediaAlpha reported Goodwill & Intangibles of $51.33 million, down 24.2% from FY2024.
- Annual Goodwill & Intangibles has declined for three straight years, though with a five-year compound annual growth rate of 8.6% (FY2020 to FY2025).
- Across earlier years, Goodwill & Intangibles came in at $67.72 million in FY2024 (-8.2%), $73.75 million in FY2023 (-8.6%), $80.67 million in FY2022 (+160.5%) and $30.97 million in FY2021 (-8.8%).
- The Q2 2026 figure is the lowest quarterly Goodwill & Intangibles since Q1 2022.
- On a year-over-year basis, Goodwill & Intangibles has declined for 13 consecutive quarters, with an average decline of 15.7% over the last eight quarters.
- Peak year-over-year performance for Goodwill & Intangibles in the last five years was growth of 160.7% in Q1 2023, against a decline of 26.7% in Q1 2025 at the low end.
- Per Business Quant, the preceding three quarters came in at $50.85 million (Q1 2026), $51.33 million (Q4 2025) and $51.84 million (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,180.92 Bn | 3,938.44 Bn | 73.85 Bn |
| 2 | Meta Platforms | 1,847.76 Bn | 1,550.28 Bn | 49.47 Bn |
| 3 | Netflix | 289.73 Bn | 249.92 Bn | 6.52 Bn |
| 4 | Alibaba Group Holding | 249.81 Bn | 67.68 Bn | 15.11 Bn |
| 5 | Shopify | 192.08 Bn | 169.26 Bn | 1.71 Bn |
| 6 | Uber Technologies | 139.76 Bn | 111.74 Bn | 6.38 Bn |
| 7 | Booking Holdings | 122.41 Bn | 55.46 Bn | - |
| 8 | PDD Holdings | 110.94 Bn | -140.99 Bn | 9.45 Bn |
| 9 | Spotify Technology | 100.32 Bn | 57.56 Bn | 1.86 Bn |
| 10 | MediaAlpha | 506.55 Mn | 337.68 Mn | 45.17 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 50.37 Mn |
| Mar 31, 2026 | 50.85 Mn |
| Dec 31, 2025 | 51.33 Mn |
| Sep 30, 2025 | 51.84 Mn |
| Jun 30, 2025 | 52.35 Mn |
| Mar 31, 2025 | 52.86 Mn |
| Dec 31, 2024 | 67.72 Mn |
| Sep 30, 2024 | 69.33 Mn |
| Jun 30, 2024 | 70.54 Mn |
| Mar 31, 2024 | 72.15 Mn |
| Dec 31, 2023 | 73.75 Mn |
| Sep 30, 2023 | 75.48 Mn |
| Jun 30, 2023 | 77.21 Mn |
| Mar 31, 2023 | 78.94 Mn |
| Dec 31, 2022 | 80.67 Mn |
| Sep 30, 2022 | 82.36 Mn |
| Jun 30, 2022 | 84.07 Mn |
| Mar 31, 2022 | 30.29 Mn |
| Dec 31, 2021 | 30.97 Mn |
| Sep 30, 2021 | 31.72 Mn |
API Access
MediaAlpha Goodwill & Intangibles API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill-and-intangibles&ticker=MAX&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill-and-intangibles", "ticker": "MAX", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill-and-intangibles&ticker=MAX&period=max&api_key=YOUR_API_KEY");
const data = await res.json();