Balance Sheet
Accounts PayablesAccumulated ExpensesAssetsCash & Current InvestmentsCash & EquivalentsCommon EquityCurrent AssetsGoodwillGoodwill & IntangiblesIntangiblesLiabilities and Shareholders EquityLong-Term Deferred TaxMinority InterestNon-Current AssetsNon-Current DebtNon-Current Deferred Tax LiabilityNon-Current Deferred Tax LiabilityOther Non-Current AssetsOther Non-Current LiabilitiesPayablesPrepaid AssetsReceivablesReceivables - NetRetained EarningsShareholder's EquityShares OutstandingShort term DebtShort-term InvestmentsTotal Current LiabilitiesTotal DebtTotal LiabilitiesTotal Non-Current LiabilitiesTreasury Shares
Cash Flow Statement
Daily Values
Growth Metrics
Income Statement
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Ratios

MediaAlpha (MAX) Goodwill & Intangibles (2019 - 2026)

MediaAlpha has reported Goodwill & Intangibles over the past 8 years, most recently at $50.9 million for Q1 2026.

  • Quarterly Goodwill & Intangibles fell 3.81% to $50.9 million in Q1 2026 from the year-ago period, while the trailing twelve-month figure was $50.9 million through Mar 2026, down 3.81% year-over-year, with the annual reading at $51.3 million for FY2025, 24.21% down from the prior year.
  • Goodwill & Intangibles was $50.9 million for Q1 2026 at MediaAlpha, down from $51.3 million in the prior quarter.
  • Over five years, Goodwill & Intangibles peaked at $84.1 million in Q2 2022 and troughed at $30.3 million in Q1 2022.
  • The 5-year median for Goodwill & Intangibles is $70.5 million (2024), against an average of $66.0 million.
  • The largest YoY upside for Goodwill & Intangibles was 347.57% in 2022 against a maximum downside of 32.65% in 2022.
  • A 5-year view of Goodwill & Intangibles shows it stood at $80.7 million in 2022, then dropped by 8.57% to $73.8 million in 2023, then dropped by 8.18% to $67.7 million in 2024, then fell by 24.21% to $51.3 million in 2025, then decreased by 0.93% to $50.9 million in 2026.
  • Per Business Quant, the three most recent readings for MAX's Goodwill & Intangibles are $50.9 million (Q1 2026), $51.3 million (Q4 2025), and $51.8 million (Q3 2025).