Growth Metrics

MediaAlpha (MAX) FCF Margin (2019 - 2025)

MediaAlpha has reported FCF Margin over the past 7 years, most recently at 2.57% for Q4 2025.

  • Quarterly results put FCF Margin at 2.57% for Q4 2025, down 739.0% from a year ago — trailing twelve months through Dec 2025 was 5.86% (up 58.0% YoY), and the annual figure for FY2025 was 5.86%, up 58.0%.
  • FCF Margin for Q4 2025 was 2.57% at MediaAlpha, down from 7.68% in the prior quarter.
  • Over the last five years, FCF Margin for MAX hit a ceiling of 16.66% in Q3 2022 and a floor of 5.43% in Q1 2021.
  • Median FCF Margin over the past 5 years was 5.31% (2022), compared with a mean of 5.52%.
  • Biggest five-year swings in FCF Margin: plummeted -2382bps in 2021 and later surged 1123bps in 2022.
  • MediaAlpha's FCF Margin stood at 13.53% in 2021, then tumbled by -140bps to 5.39% in 2022, then soared by 184bps to 4.51% in 2023, then increased by 7bps to 4.82% in 2024, then crashed by -153bps to 2.57% in 2025.
  • The last three reported values for FCF Margin were 2.57% (Q4 2025), 7.68% (Q3 2025), and 10.15% (Q2 2025) per Business Quant data.