Growth Metrics

MediaAlpha (MAX) FCF Margin (2019 - 2025)

MediaAlpha (MAX) has disclosed FCF Margin for 7 consecutive years, with 2.57% as the latest value for Q4 2025.

  • On a quarterly basis, FCF Margin fell 739.0% to 2.57% in Q4 2025 year-over-year; TTM through Dec 2025 was 5.86%, a 58.0% increase, with the full-year FY2025 number at 5.86%, up 58.0% from a year prior.
  • FCF Margin was 2.57% for Q4 2025 at MediaAlpha, down from 7.68% in the prior quarter.
  • In the past five years, FCF Margin ranged from a high of 16.66% in Q3 2022 to a low of 5.43% in Q1 2021.
  • A 5-year average of 5.52% and a median of 5.31% in 2022 define the central range for FCF Margin.
  • Peak YoY movement for FCF Margin: plummeted -2382bps in 2021, then surged 1123bps in 2022.
  • MediaAlpha's FCF Margin stood at 13.53% in 2021, then crashed by -140bps to 5.39% in 2022, then skyrocketed by 184bps to 4.51% in 2023, then rose by 7bps to 4.82% in 2024, then plummeted by -153bps to 2.57% in 2025.
  • Per Business Quant, the three most recent readings for MAX's FCF Margin are 2.57% (Q4 2025), 7.68% (Q3 2025), and 10.15% (Q2 2025).