KPIs & Operating Metrics(New)
Growth Metrics

AppLovin (APP) FCF Margin (2020 - 2025)

AppLovin (APP) has disclosed FCF Margin for 6 consecutive years, with 98.56% as the latest value for Q4 2025.

  • On a quarterly basis, FCF Margin rose 72217.0% to 98.56% in Q4 2025 year-over-year; TTM through Dec 2025 was 72.46%, a 1178.0% decrease, with the full-year FY2025 number at 72.46%, up 750.0% from a year prior.
  • FCF Margin was 98.56% for Q4 2025 at AppLovin, up from 74.97% in the prior quarter.
  • In the past five years, FCF Margin ranged from a high of 98.56% in Q4 2025 to a low of 623.61% in Q4 2024.
  • A 5-year average of 1.79% and a median of 23.83% in 2022 define the central range for FCF Margin.
  • Peak YoY movement for FCF Margin: tumbled -55266bps in 2024, then surged 72217bps in 2025.
  • AppLovin's FCF Margin stood at 10.9% in 2021, then surged by 113bps to 23.23% in 2022, then tumbled by -405bps to 70.95% in 2023, then crashed by -779bps to 623.61% in 2024, then surged by 116bps to 98.56% in 2025.
  • Per Business Quant, the three most recent readings for APP's FCF Margin are 98.56% (Q4 2025), 74.97% (Q3 2025), and 61.35% (Q2 2025).