AppLovin (APP) FCF Margin (2020 - 2026)
AppLovin's (APP) quarterly FCF Margin came in at 45.18% in Q2 2026, down 1617.0% year-over-year from 2.98% in Q2 2025, and down 35.55% quarter-over-quarter from 70.09% in Q1 2026.
Analysis
AppLovin (APP) FCF Margin (2020 - 2026) Analysis & Trends
AppLovin (APP) has reported FCF Margin for 7 consecutive years, with 45.18% the latest figure, recorded in Q2 2026.
- On a quarterly basis, FCF Margin fell 1617.0% year-over-year to 45.18% in Q2 2026; TTM through Jun 2026 was 66.3%, a 86.0% decrease from a year earlier, with the FY2025 full-year figure at 72.46%, up 1323.0% from the prior year.
- FCF Margin was 45.18% for Q2 2026 at AppLovin, down from 70.09% in the prior quarter.
- Over five years, FCF Margin peaked at 79.24% in Q4 2025 and troughed at 57.47% in Q4 2023.
- A 5-year average of 39.71% and a median of 42.61% in 2023 frame the typical range for FCF Margin.
- Across the five-year window, FCF Margin sank 7035 bps in 2023 and jumped 12760 bps in 2024, its largest moves.
- Over 5 years, FCF Margin stood at 12.88% in 2022, then plunged by 546 bps to 57.47% in 2023, then surged by 222 bps to 70.14% in 2024, then advanced by 13 bps to 79.24% in 2025, then plunged by 43 bps to 45.18% in 2026.
- The last three FCF Margin figures came in at 45.18% (Q2 2026), 70.09% (Q1 2026), and 79.24% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | FCF Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,184.93 Bn | 3,755.89 Bn | 73.85 Bn | -4.89% |
| 2 | AppLovin | 103.29 Bn | 100.24 Bn | 1.70 Bn | 45.18% |
| 3 | Trade Desk | 6.54 Bn | 5.05 Bn | 530.72 Mn | 19.63% |
| 4 | Magnite | 3.61 Bn | 3.27 Bn | 130.79 Mn | 90.49% |
| 5 | DoubleVerify Holdings | 2.08 Bn | 1.87 Bn | 161.31 Mn | 33.92% |
| 6 | Digital Turbine | 1.28 Bn | 1.24 Bn | - | - |
| 7 | Quinstreet | 991.48 Mn | 863.16 Mn | 49.81 Mn | 13.47% |
| 8 | Ibotta | 965.22 Mn | 817.04 Mn | 69.72 Mn | 10.06% |
| 9 | Taboola.com | 906.66 Mn | 773.61 Mn | 139.48 Mn | 3.63% |
| 10 | Mntn | 837.08 Mn | 599.80 Mn | 66.30 Mn | 28.30% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 45.18% |
| Mar 31, 2026 | 70.09% |
| Dec 31, 2025 | 79.24% |
| Sep 30, 2025 | 74.97% |
| Jun 30, 2025 | 61.35% |
| Mar 31, 2025 | 71.76% |
| Dec 31, 2024 | 70.14% |
| Sep 30, 2024 | 65.94% |
| Jun 30, 2024 | 63.93% |
| Mar 31, 2024 | 37.12% |
| Dec 31, 2023 | -57.47% |
| Sep 30, 2023 | 16.81% |
| Jun 30, 2023 | 30.33% |
| Mar 31, 2023 | 40.05% |
| Dec 31, 2022 | 12.88% |
| Sep 30, 2022 | 23.40% |
| Jun 30, 2022 | 14.36% |
| Mar 31, 2022 | -5.34% |
| Dec 31, 2021 | 3.95% |
| Sep 30, 2021 | 17.47% |