KPIs & Operating Metrics(New)
Growth Metrics

AppLovin (APP) FCF Margin (2020 - 2025)

AppLovin (APP) has disclosed FCF Margin for 6 consecutive years, with 79.24% as the latest value for Q4 2025.

  • Quarterly FCF Margin rose 910.0% to 79.24% in Q4 2025 from the year-ago period, while the trailing twelve-month figure was 68.4% through Dec 2025, up 1015.0% year-over-year, with the annual reading at 72.46% for FY2025, 750.0% up from the prior year.
  • FCF Margin for Q4 2025 was 79.24% at AppLovin, up from 74.97% in the prior quarter.
  • The five-year high for FCF Margin was 79.24% in Q4 2025, with the low at 70.43% in Q4 2023.
  • Average FCF Margin over 5 years is 31.97%, with a median of 27.15% recorded in 2022.
  • The sharpest move saw FCF Margin tumbled -9422bps in 2023, then soared 14057bps in 2024.
  • Over 5 years, FCF Margin stood at 10.66% in 2021, then soared by 123bps to 23.79% in 2022, then crashed by -396bps to 70.43% in 2023, then skyrocketed by 200bps to 70.14% in 2024, then increased by 13bps to 79.24% in 2025.
  • According to Business Quant data, FCF Margin over the past three periods came in at 79.24%, 74.97%, and 61.35% for Q4 2025, Q3 2025, and Q2 2025 respectively.