AppLovin (APP) FCF Margin (2020 - 2026)
AppLovin (APP) recorded FCF Margin of 45.18% in Q2 2026, down 16.17 percentage points from 61.35% a year earlier and down 24.92 percentage points from the prior quarter.
AppLovin (APP) FCF Margin (2020 - 2026) Analysis & Trends
On a TTM basis, AppLovin's FCF Margin came in at 66.30% as of Jun 30, 2026, down 0.86 percentage points year-over-year; for FY2025, it came in at 72.46%, up 7.50 percentage points from FY2024.
- Annual FCF Margin has increased for four straight years, with a five-year change of +57.32 percentage points (FY2020 to FY2025).
- Across earlier years, FCF Margin came in at 64.96% in FY2024 (+7.55 pp), 57.41% in FY2023 (+42.78 pp), 14.63% in FY2022 (+1.72 pp) and 12.91% in FY2021 (-2.23 pp).
- The Q2 2026 figure is the lowest quarterly FCF Margin since Q1 2024.
- On a year-over-year basis, FCF Margin rose in four of the last seven quarters, with an average year-over-year change of +10.75 percentage points.
- Peak year-over-year performance for FCF Margin in the last five years was a gain of 45.46 percentage points in Q1 2023, against a drop of 16.17 percentage points in Q2 2026 at the low end.
- Per Business Quant, the preceding three quarters came in at 70.09% (Q1 2026), 79.24% (Q4 2025) and 74.97% (Q3 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | FCF Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,056.92 Bn | 3,814.44 Bn | 73.85 Bn | -4.89% |
| 2 | Meta Platforms | 1,810.97 Bn | 1,513.49 Bn | 49.47 Bn | 2.87% |
| 3 | Netflix | 274.15 Bn | 234.34 Bn | 6.52 Bn | 12.14% |
| 4 | Alibaba Group Holding | 243.05 Bn | 56.82 Bn | 15.11 Bn | 33.57% |
| 5 | Shopify | 230.06 Bn | 207.24 Bn | 1.71 Bn | 18.25% |
| 6 | Uber Technologies | 139.17 Bn | 110.97 Bn | 6.38 Bn | 19.67% |
| 7 | Booking Holdings | 121.90 Bn | 54.95 Bn | - | 49.55% |
| 8 | PDD Holdings | 110.14 Bn | -133.63 Bn | 9.45 Bn | 22.77% |
| 9 | Spotify Technology | 108.32 Bn | 65.82 Bn | 1.86 Bn | 17.50% |
| 10 | AppLovin | 91.08 Bn | 81.11 Bn | 1.70 Bn | 45.18% |
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 45.18% |
| Mar 31, 2026 | 70.09% |
| Dec 31, 2025 | 79.24% |
| Sep 30, 2025 | 74.97% |
| Jun 30, 2025 | 61.35% |
| Mar 31, 2025 | 71.76% |
| Dec 31, 2024 | 70.14% |
| Sep 30, 2024 | 65.94% |
| Jun 30, 2024 | 63.93% |
| Mar 31, 2024 | 37.12% |
| Sep 30, 2023 | 23.01% |
| Jun 30, 2023 | 30.13% |
| Mar 31, 2023 | 40.34% |
| Dec 31, 2022 | 23.23% |
| Sep 30, 2022 | 24.44% |
| Jun 30, 2022 | 13.75% |
| Mar 31, 2022 | -5.12% |
| Dec 31, 2021 | 10.66% |
| Sep 30, 2021 | 17.09% |
| Jun 30, 2021 | 13.45% |
AppLovin FCF Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=fcf-margin&ticker=APP&period=max&api_key=YOUR_API_KEY
import requests
url = "https://data.businessquant.com/historic"
params = {"slug": "fcf-margin", "ticker": "APP", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()
const res = await fetch("https://data.businessquant.com/historic?slug=fcf-margin&ticker=APP&period=max&api_key=YOUR_API_KEY");
const data = await res.json();