Growth Metrics

MediaAlpha (MAX) EBITDA Margin (2019 - 2025)

MediaAlpha has reported EBITDA Margin over the past 7 years, most recently at 7.66% for Q4 2025.

  • Quarterly results put EBITDA Margin at 7.66% for Q4 2025, up 159.0% from a year ago — trailing twelve months through Dec 2025 was 1.99% (down 295.0% YoY), and the annual figure for FY2025 was 1.99%, down 295.0%.
  • EBITDA Margin for Q4 2025 was 7.66% at MediaAlpha, up from 6.44% in the prior quarter.
  • Over the last five years, EBITDA Margin for MAX hit a ceiling of 7.66% in Q4 2025 and a floor of 19.78% in Q3 2023.
  • Median EBITDA Margin over the past 5 years was 0.0% (2021), compared with a mean of 2.73%.
  • Biggest five-year swings in EBITDA Margin: plummeted -1184bps in 2022 and later skyrocketed 2580bps in 2024.
  • MediaAlpha's EBITDA Margin stood at 1.01% in 2021, then crashed by -421bps to 5.27% in 2022, then skyrocketed by 107bps to 0.38% in 2023, then skyrocketed by 1495bps to 6.07% in 2024, then rose by 26bps to 7.66% in 2025.
  • The last three reported values for EBITDA Margin were 7.66% (Q4 2025), 6.44% (Q3 2025), and 7.97% (Q2 2025) per Business Quant data.