MediaAlpha (MAX) EBIT Margin (2019 - 2026)
MediaAlpha's EBIT Margin came in at 6.30% for Q2 2026, up 14.26 percentage points from -7.97% a year earlier but down 0.92 percentage points from the prior quarter.
Powered by 
Analysis
MediaAlpha (MAX) EBIT Margin (2019 - 2026) Analysis & Trends
Over the trailing twelve months to Jun 30, 2026, MediaAlpha reported EBIT Margin of 6.89%, up 5.60 percentage points year-over-year; for FY2025, it came in at 1.99%, down 2.95 percentage points from FY2024.
- EBIT Margin carries a five-year change of -1.35 percentage points (FY2020 to FY2025).
- Going back by year, EBIT Margin was 4.94% in FY2024 (+15.23 pp), -10.29% in FY2023 (-2.58 pp), -7.71% in FY2022 (-8.04 pp) and 0.33% in FY2021 (-3.01 pp).
- The five-year range for quarterly EBIT Margin is -19.78% (Q3 2023) to 7.66% (Q4 2025).
- Year-over-year, EBIT Margin has increased for four consecutive quarters, with an average year-over-year change of +5.19 percentage points over the last eight quarters.
- The fastest year-over-year change in EBIT Margin over five years came in Q3 2024 (a gain of 25.80 percentage points), and the weakest in Q3 2022 (a drop of 11.84 percentage points).
- Business Quant data shows MAX's EBIT Margin at 7.22% (Q1 2026), 7.66% (Q4 2025) and 6.44% (Q3 2025) in the three quarters before Q2 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBIT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,164.76 Bn | 3,922.28 Bn | 73.85 Bn | 34.03% |
| 2 | Meta Platforms | 1,823.40 Bn | 1,525.92 Bn | 49.47 Bn | 30.88% |
| 3 | Netflix | 288.27 Bn | 248.47 Bn | 6.52 Bn | 33.38% |
| 4 | Alibaba Group Holding | 252.72 Bn | 70.58 Bn | 15.11 Bn | 5.62% |
| 5 | Shopify | 186.52 Bn | 163.71 Bn | 1.71 Bn | 13.62% |
| 6 | Uber Technologies | 139.11 Bn | 111.09 Bn | 6.38 Bn | 13.32% |
| 7 | Booking Holdings | 123.13 Bn | 56.18 Bn | - | 34.00% |
| 8 | PDD Holdings | 111.72 Bn | -140.21 Bn | 9.45 Bn | 24.62% |
| 9 | AppLovin | 103.35 Bn | 93.38 Bn | 1.70 Bn | 77.68% |
| 10 | MediaAlpha | 488.00 Mn | 319.13 Mn | 45.17 Mn | 6.30% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 6.30% |
| Mar 31, 2026 | 7.22% |
| Dec 31, 2025 | 7.66% |
| Sep 30, 2025 | 6.44% |
| Jun 30, 2025 | -7.97% |
| Mar 31, 2025 | 0.04% |
| Dec 31, 2024 | 6.07% |
| Sep 30, 2024 | 6.02% |
| Jun 30, 2024 | 3.64% |
| Mar 31, 2024 | 1.87% |
| Dec 31, 2023 | 0.38% |
| Sep 30, 2023 | -19.78% |
| Jun 30, 2023 | -18.96% |
| Mar 31, 2023 | -8.55% |
| Dec 31, 2022 | -5.27% |
| Sep 30, 2022 | -11.88% |
| Jun 30, 2022 | -10.06% |
| Mar 31, 2022 | -5.52% |
| Dec 31, 2021 | -1.01% |
| Sep 30, 2021 | -0.04% |
API Access
MediaAlpha EBIT Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebit-margin&ticker=MAX&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebit-margin", "ticker": "MAX", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebit-margin&ticker=MAX&period=max&api_key=YOUR_API_KEY");
const data = await res.json();