KPIs & Operating Metrics(New)
Growth Metrics

AppLovin (APP) EBIT Margin (2020 - 2025)

AppLovin (APP) has disclosed EBIT Margin for 6 consecutive years, with 97.88% as the latest value for Q4 2025.

  • On a quarterly basis, EBIT Margin rose 63873.0% to 97.88% in Q4 2025 year-over-year; TTM through Dec 2025 was 75.19%, a 4.0% increase, with the full-year FY2025 number at 75.9%, up 1779.0% from a year prior.
  • EBIT Margin was 97.88% for Q4 2025 at AppLovin, up from 76.8% in the prior quarter.
  • In the past five years, EBIT Margin ranged from a high of 97.88% in Q4 2025 to a low of 540.85% in Q4 2024.
  • A 5-year average of 4.09% and a median of 7.95% in 2021 define the central range for EBIT Margin.
  • Peak YoY movement for EBIT Margin: tumbled -48563bps in 2024, then skyrocketed 63873bps in 2025.
  • AppLovin's EBIT Margin stood at 7.38% in 2021, then crashed by -143bps to 3.19% in 2022, then plummeted by -1629bps to 55.22% in 2023, then tumbled by -879bps to 540.85% in 2024, then surged by 118bps to 97.88% in 2025.
  • Per Business Quant, the three most recent readings for APP's EBIT Margin are 97.88% (Q4 2025), 76.8% (Q3 2025), and 85.33% (Q2 2025).