Growth Metrics

MediaAlpha (MAX) EBIT Margin (2019 - 2025)

MediaAlpha (MAX) has disclosed EBIT Margin for 7 consecutive years, with 7.66% as the latest value for Q4 2025.

  • On a quarterly basis, EBIT Margin rose 159.0% to 7.66% in Q4 2025 year-over-year; TTM through Dec 2025 was 1.99%, a 295.0% decrease, with the full-year FY2025 number at 1.99%, down 295.0% from a year prior.
  • EBIT Margin was 7.66% for Q4 2025 at MediaAlpha, up from 6.44% in the prior quarter.
  • In the past five years, EBIT Margin ranged from a high of 7.66% in Q4 2025 to a low of 19.78% in Q3 2023.
  • A 5-year average of 2.73% and a median of 0.0% in 2025 define the central range for EBIT Margin.
  • Peak YoY movement for EBIT Margin: plummeted -1184bps in 2022, then skyrocketed 2580bps in 2024.
  • MediaAlpha's EBIT Margin stood at 1.01% in 2021, then plummeted by -421bps to 5.27% in 2022, then surged by 107bps to 0.38% in 2023, then surged by 1495bps to 6.07% in 2024, then grew by 26bps to 7.66% in 2025.
  • Per Business Quant, the three most recent readings for MAX's EBIT Margin are 7.66% (Q4 2025), 6.44% (Q3 2025), and 7.97% (Q2 2025).