MediaAlpha (MAX) Depreciation and Depletion (2019 - 2026)

MediaAlpha (MAX) posted quarterly Depreciation and Depletion of $76000.0 for Q2 2026, up 11.76% year-over-year from $68000.0 in Q2 2025, and up 2.7% quarter-over-quarter from $74000.0 in Q1 2026.

MediaAlpha (MAX) Depreciation and Depletion (2019 - 2026) Analysis & Trends

MediaAlpha (MAX) has reported Depreciation and Depletion for 8 consecutive years, with $76000.0 the latest figure, recorded in Q2 2026.

  • In Q2 2026, Depreciation and Depletion rose 11.76% year-over-year to $76000.0; the TTM figure through Jun 2026 stood at $293000.0 (up 14.45% YoY), while the FY2025 annual figure was $273000.0, up 8.33% from the prior year.
  • Depreciation and Depletion advanced to $76000.0 in Q2 2026 per MAX's latest filing, from $74000.0 in the prior quarter.
  • Across five years, Depreciation and Depletion topped out at $99000.0 in Q2 2022 and bottomed at $61000.0 in Q1 2024.
  • Historically, Depreciation and Depletion has averaged $78888.9 across 5 years, with a median of $75000.0 in 2026.
  • Annual changes were most pronounced in 2022 — Depreciation and Depletion gained 19.51% — and 2024, when it slumped 36.46%.
  • MediaAlpha's Depreciation and Depletion stood at $97000.0 in 2022, then slipped by 19.59% to $78000.0 in 2023, then retreated by 21.79% to $61000.0 in 2024, then advanced by 18.03% to $72000.0 in 2025, then rose by 5.56% to $76000.0 in 2026.
  • Business Quant data shows MAX's Depreciation and Depletion at $76000.0 in Q2 2026, $74000.0 in Q1 2026, and $72000.0 in Q4 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Depreciation and Depletion (Qtr)
1 Alphabet 4,165.61 Bn 3,736.57 Bn 73.85 Bn 7.10 Bn
2 Meta Platforms 1,523.46 Bn 1,433.20 Bn 49.47 Bn 6.00 Bn
3 Taboola.com 1,141.85 Bn 1,141.71 Bn 139.48 Mn -
4 Baidu 288.34 Bn 283.85 Bn 1.88 Mn -
5 Spotify Technology 103.44 Bn 93.20 Bn 1.75 Bn 23.41 Mn
6 Joyy 77.39 Bn 76.50 Bn 205.64 Mn -
7 BILI Social International 60.58 Bn 60.58 Bn 405,933.00 -
8 Nebius 50.20 Bn 40.57 Bn 295.20 Mn 208.80 Mn
9 Reddit 30.00 Bn 27.22 Bn 734.60 Mn -
10 MediaAlpha 703.02 Mn 679.28 Mn 45.17 Mn 76,000.00

Historic Data

Download Data
DateValue
Jun 30, 2026 76,000.00
Jun 30, 2026 76,000.00
Mar 31, 2026 74,000.00
Mar 31, 2026 74,000.00
Dec 31, 2025 72,000.00
Dec 31, 2025 72,000.00
Sep 30, 2025 71,000.00
Sep 30, 2025 71,000.00
Jun 30, 2025 68,000.00
Jun 30, 2025 68,000.00
Mar 31, 2025 62,000.00
Mar 31, 2025 62,000.00
Dec 31, 2024 61,000.00
Dec 31, 2024 61,000.00
Sep 30, 2024 65,000.00
Sep 30, 2024 65,000.00
Jun 30, 2024 65,000.00
Jun 30, 2024 65,000.00
Mar 31, 2024 61,000.00
Mar 31, 2024 61,000.00