MediaAlpha (MAX) Depreciation and Depletion (2019 - 2026)
MediaAlpha (MAX) reported Depreciation and Depletion of $76,000 for Q2 2026, up 11.8% from $68,000 a year earlier and up 2.7% from the prior quarter.
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Analysis
MediaAlpha (MAX) Depreciation and Depletion (2019 - 2026) Analysis & Trends
Over the twelve months ended Jun 30, 2026, MediaAlpha's Depreciation and Depletion came in at $293,000, up 14.5% year-over-year; for FY2025, it came in at $273,000, up 8.3% from FY2024.
- Depreciation and Depletion has a five-year compound annual growth rate of -1.1% (FY2020 to FY2025).
- By year, Depreciation and Depletion came in at $252,000 in FY2024 (-28.6%), $353,000 in FY2023 (-9.9%), $392,000 in FY2022 (+6.2%) and $369,000 in FY2021 (+27.7%).
- The Q2 2026 figure ranks as the highest quarterly Depreciation and Depletion since Q4 2023.
- Year over year, Depreciation and Depletion has now increased in each of the last six quarters, with growth averaging 2.2% over the last eight quarters.
- The high point for year-over-year Depreciation and Depletion in five years was Q3 2021 (growth of 35.6%); the low point was Q1 2024 (a decline of 36.5%).
- Per Business Quant data, the three quarters before Q2 2026 came in at $74,000 (Q1 2026), $72,000 (Q4 2025) and $71,000 (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Dep. & Depletion (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,180.92 Bn | 3,938.44 Bn | 73.85 Bn | 7.10 Bn |
| 2 | Meta Platforms | 1,847.76 Bn | 1,550.28 Bn | 49.47 Bn | 6.00 Bn |
| 3 | Netflix | 289.73 Bn | 249.92 Bn | 6.52 Bn | - |
| 4 | Alibaba Group Holding | 249.81 Bn | 67.68 Bn | 15.11 Bn | - |
| 5 | Shopify | 192.08 Bn | 169.26 Bn | 1.71 Bn | - |
| 6 | Uber Technologies | 139.76 Bn | 111.74 Bn | 6.38 Bn | - |
| 7 | Booking Holdings | 122.41 Bn | 55.46 Bn | - | - |
| 8 | PDD Holdings | 110.94 Bn | -140.99 Bn | 9.45 Bn | - |
| 9 | Spotify Technology | 100.32 Bn | 57.56 Bn | 1.86 Bn | -418.45 Mn |
| 10 | MediaAlpha | 506.55 Mn | 337.68 Mn | 45.17 Mn | 76,000.00 |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 76,000.00 |
| Mar 31, 2026 | 74,000.00 |
| Dec 31, 2025 | 72,000.00 |
| Sep 30, 2025 | 71,000.00 |
| Jun 30, 2025 | 68,000.00 |
| Mar 31, 2025 | 62,000.00 |
| Dec 31, 2024 | 61,000.00 |
| Sep 30, 2024 | 65,000.00 |
| Jun 30, 2024 | 65,000.00 |
| Mar 31, 2024 | 61,000.00 |
| Dec 31, 2023 | 78,000.00 |
| Sep 30, 2023 | 87,000.00 |
| Jun 30, 2023 | 92,000.00 |
| Mar 31, 2023 | 96,000.00 |
| Dec 31, 2022 | 97,000.00 |
| Sep 30, 2022 | 98,000.00 |
| Jun 30, 2022 | 99,000.00 |
| Mar 31, 2022 | 98,000.00 |
| Dec 31, 2021 | 97,000.00 |
| Sep 30, 2021 | 99,000.00 |
API Access
MediaAlpha Depreciation and Depletion API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=depreciation-and-depletion&ticker=MAX&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "depreciation-and-depletion", "ticker": "MAX", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=depreciation-and-depletion&ticker=MAX&period=max&api_key=YOUR_API_KEY");
const data = await res.json();