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Consolidated Net IncomeCost of RevenueEBITEBITDAEBTEPS (Basic)EPS (Weighted Average and Diluted)Gross ProfitIncome from Continuing OperationsIncome from Non-Controlling InterestsIncome towards Parent CompanyInterest ExpensesNet Income towards Common StockholdersNon Operating IncomeOperating ExpensesOperating IncomeOther Non Operating IncomeOther Operating ExpensesProfit After TaxResearch & DevelopmentRevenueSelling, General & AdministrativeShares OutstandingShares Outstanding (Diluted Average)Shares Outstanding (Weighted Average)Tax ProvisionsTax Rate
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MediaAlpha (MAX) Cost of Revenue (2019 - 2025)

MediaAlpha (MAX) has disclosed Cost of Revenue for 7 consecutive years, with $504.2 million as the latest value for Q4 2025.

  • On a quarterly basis, Cost of Revenue rose 343.24% to $504.2 million in Q4 2025 year-over-year; TTM through Dec 2025 was $946.1 million, a 3726.32% increase, with the full-year FY2025 number at $946.1 million, up 3726.32% from a year prior.
  • Cost of Revenue was $504.2 million for Q4 2025 at MediaAlpha, up from $5.2 million in the prior quarter.
  • In the past five years, Cost of Revenue ranged from a high of $527.0 million in Q4 2021 to a low of -$207.3 million in Q4 2024.
  • A 5-year average of $119.0 million and a median of $69.3 million in 2022 define the central range for Cost of Revenue.
  • Peak YoY movement for Cost of Revenue: tumbled 184.45% in 2024, then surged 3741.79% in 2025.
  • MediaAlpha's Cost of Revenue stood at $527.0 million in 2021, then tumbled by 80.29% to $103.9 million in 2022, then skyrocketed by 136.33% to $245.5 million in 2023, then crashed by 184.45% to -$207.3 million in 2024, then surged by 343.24% to $504.2 million in 2025.
  • Per Business Quant, the three most recent readings for MAX's Cost of Revenue are $504.2 million (Q4 2025), $5.2 million (Q3 2025), and $213.9 million (Q2 2025).