MediaAlpha, Inc. (MAX) Cost of Revenue (2019 - 2026)

MediaAlpha has disclosed Cost of Revenue across 8 years of filings, most recently posting $5.3 million for Q1 2026.

• In Q1 2026, Cost of Revenue fell 97.61% year-over-year to $5.3 million; the TTM figure through Mar 2026 stood at $487.3 million (up 27.62% YoY), while the FY2025 annual figure was $21.1 million, down 14.84% from the prior year.
• Cost of Revenue rose to $5.3 million in Q1 2026, from $5.0 million in the prior quarter.
• Over the last five years, Cost of Revenue for MAX reached as high as $263.1 million in Q3 2025 and fell as low as -$256.3 million in Q4 2022.
• The 5-year median for Cost of Revenue is $6.7 million (2023), against an average of $35.8 million.
• Annual changes were most pronounced in 2022 — Cost of Revenue plunged 4313.23% — and 2025, when it soared 3950.31%.
• A 5-year view of Cost of Revenue shows it stood at -$256.3 million in 2022, then grew by 21.54% to -$201.1 million in 2023, then jumped by 103.04% to $6.1 million in 2024, then fell by 18.64% to $5.0 million in 2025, then advanced by 7.05% to $5.3 million in 2026.
• According to Business Quant data, Cost of Revenue over the past three periods registered $5.3 million, $5.0 million, and $263.1 million for Q1 2026, Q4 2025, and Q3 2025 respectively.