MediaAlpha (MAX) Cost of Revenue (2019 - 2026)

MediaAlpha (MAX) has 8 years of Cost of Revenue data on file, last reported at $5.3 million in Q1 2026.

• Cost of Revenue for Q1 2026 came in at $5.3 million, down 97.61% year-over-year; the trailing twelve-month figure through Mar 2026 was $487.3 million (up 27.62% YoY), and the FY2025 annual result was $21.1 million, down 14.84% from the prior year.
• Cost of Revenue climbed to $5.3 million in Q1 2026 per MAX's latest filing, from $5.0 million in the prior quarter.
• Over five years, Cost of Revenue peaked at $263.1 million in Q3 2025 and troughed at -$256.3 million in Q4 2022.
• A 5-year average of $35.8 million and a median of $6.7 million in 2023 frame the typical range for Cost of Revenue.
• The sharpest annual moves came in 2022 and 2025: Cost of Revenue slumped 4313.23% in 2022, then soared 3950.31% in 2025.
• A 5-year view of Cost of Revenue shows it stood at -$256.3 million in 2022, then grew by 21.54% to -$201.1 million in 2023, then jumped by 103.04% to $6.1 million in 2024, then fell by 18.64% to $5.0 million in 2025, then advanced by 7.05% to $5.3 million in 2026.
• Business Quant data shows MAX's Cost of Revenue at $5.3 million in Q1 2026, $5.0 million in Q4 2025, and $263.1 million in Q3 2025.