Growth Metrics

MediaAlpha (MAX) Cost of Revenue (2019 - 2026)

MediaAlpha has reported Cost of Revenue over the past 8 years, most recently at $5.3 million for Q1 2026.

  • Quarterly Cost of Revenue fell 97.61% to $5.3 million in Q1 2026 from the year-ago period, while the trailing twelve-month figure was $487.3 million through Mar 2026, up 27.62% year-over-year, with the annual reading at $21.1 million for FY2025, 14.84% down from the prior year.
  • Cost of Revenue was $5.3 million for Q1 2026 at MediaAlpha, up from $5.0 million in the prior quarter.
  • Over five years, Cost of Revenue peaked at $263.1 million in Q3 2025 and troughed at -$256.3 million in Q4 2022.
  • The 5-year median for Cost of Revenue is $6.7 million (2023), against an average of $35.8 million.
  • Year-over-year, Cost of Revenue plummeted 4313.23% in 2022 and then soared 3950.31% in 2025.
  • A 5-year view of Cost of Revenue shows it stood at -$256.3 million in 2022, then grew by 21.54% to -$201.1 million in 2023, then skyrocketed by 103.04% to $6.1 million in 2024, then fell by 18.64% to $5.0 million in 2025, then increased by 7.05% to $5.3 million in 2026.
  • Per Business Quant, the three most recent readings for MAX's Cost of Revenue are $5.3 million (Q1 2026), $5.0 million (Q4 2025), and $263.1 million (Q3 2025).