AppLovin (APP) Cost of Revenue (2020 - 2026)

AppLovin (APP) reported Cost of Revenue of $60.8 million for Q1 2026, up 2.3% year-over-year from $59.4 million in Q1 2025, and down 66.9% quarter-over-quarter from $183.5 million in Q4 2025.

AppLovin (APP) Cost of Revenue (2020 - 2026) Analysis & Trends

AppLovin (APP) has 7 years of Cost of Revenue data on file, last reported at $60.8 million in Q1 2026.

  • Cost of Revenue for Q1 2026 came in at $60.8 million, up 2.3% year-over-year; the trailing twelve-month figure through Mar 2026 was $447.9 million (up 245.18% YoY), and the FY2025 annual result was $665.1 million, up 163.04% from the prior year.
  • Cost of Revenue fell to $60.8 million in Q1 2026 per APP's latest filing, from $183.5 million in the prior quarter.
  • Over five years, Cost of Revenue peaked at $537.1 million in Q4 2022 and troughed at -$251.1 million in Q4 2023.
  • A 5-year average of $146.1 million and a median of $183.5 million in 2025 frame the typical range for Cost of Revenue.
  • The sharpest annual moves came in 2023 and 2025: Cost of Revenue plunged 146.76% in 2023, then surged 260.49% in 2025.
  • A 5-year view of Cost of Revenue shows it stood at $537.1 million in 2022, then sank by 146.76% to -$251.1 million in 2023, then jumped by 54.47% to -$114.4 million in 2024, then surged by 260.49% to $183.5 million in 2025, then plunged by 66.9% to $60.8 million in 2026.
  • Business Quant data shows APP's Cost of Revenue at $60.8 million in Q1 2026, $183.5 million in Q4 2025, and $48.6 million in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Cost of Rev (Qtr)
1 AppLovin 166.37 Bn 163.61 Bn 1.78 Bn 60.75 Mn
2 Omnicom 22.05 Bn 18.39 Bn 1.04 Bn 5.21 Bn
3 Trade Desk 9.17 Bn 7.76 Bn 506.89 Mn 181.97 Mn
4 Wpp 2.67 Bn -911.34 Mn - -
5 Nexxen International 2.39 Bn 2.26 Bn 70.41 Mn 16.43 Mn
6 Magnite 2.26 Bn 2.07 Bn 118.28 Mn 46.09 Mn
7 Ziff Davis 1.74 Bn 1.22 Bn 152.41 Mn 115.23 Mn
8 DoubleVerify Holdings 1.67 Bn 1.49 Bn 135.23 Mn 45.60 Mn
9 Stagwell 1.64 Bn 1.55 Bn 244.61 Mn 459.53 Mn
10 Clear Channel Outdoor Holdings 1.20 Bn 1.03 Bn 193.76 Mn 180.10 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 60.75 Mn
Mar 31, 2026 60.75 Mn
Dec 31, 2025 183.53 Mn
Dec 31, 2025 183.53 Mn
Sep 30, 2025 48.58 Mn
Sep 30, 2025 48.58 Mn
Jun 30, 2025 155.08 Mn
Jun 30, 2025 155.08 Mn
Mar 31, 2025 59.38 Mn
Mar 31, 2025 59.38 Mn
Dec 31, 2024 -114.36 Mn
Dec 31, 2024 -114.36 Mn
Sep 30, 2024 62.98 Mn
Sep 30, 2024 62.98 Mn
Jun 30, 2024 121.76 Mn
Jun 30, 2024 121.76 Mn
Mar 31, 2024 294.15 Mn
Mar 31, 2024 294.15 Mn
Dec 31, 2023 -251.14 Mn
Dec 31, 2023 -251.14 Mn