AppLovin (APP) Cost of Revenue (2020 - 2026)
AppLovin (APP) reported Cost of Revenue of $60.8 million for Q1 2026, up 2.3% year-over-year from $59.4 million in Q1 2025, and down 66.9% quarter-over-quarter from $183.5 million in Q4 2025.
AppLovin (APP) Cost of Revenue (2020 - 2026) Analysis & Trends
AppLovin (APP) has 7 years of Cost of Revenue data on file, last reported at $60.8 million in Q1 2026.
- Cost of Revenue for Q1 2026 came in at $60.8 million, up 2.3% year-over-year; the trailing twelve-month figure through Mar 2026 was $447.9 million (up 245.18% YoY), and the FY2025 annual result was $665.1 million, up 163.04% from the prior year.
- Cost of Revenue fell to $60.8 million in Q1 2026 per APP's latest filing, from $183.5 million in the prior quarter.
- Over five years, Cost of Revenue peaked at $537.1 million in Q4 2022 and troughed at -$251.1 million in Q4 2023.
- A 5-year average of $146.1 million and a median of $183.5 million in 2025 frame the typical range for Cost of Revenue.
- The sharpest annual moves came in 2023 and 2025: Cost of Revenue plunged 146.76% in 2023, then surged 260.49% in 2025.
- A 5-year view of Cost of Revenue shows it stood at $537.1 million in 2022, then sank by 146.76% to -$251.1 million in 2023, then jumped by 54.47% to -$114.4 million in 2024, then surged by 260.49% to $183.5 million in 2025, then plunged by 66.9% to $60.8 million in 2026.
- Business Quant data shows APP's Cost of Revenue at $60.8 million in Q1 2026, $183.5 million in Q4 2025, and $48.6 million in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Cost of Rev (Qtr) |
|---|---|---|---|---|---|
| 1 | AppLovin | 166.37 Bn | 163.61 Bn | 1.78 Bn | 60.75 Mn |
| 2 | Omnicom | 22.05 Bn | 18.39 Bn | 1.04 Bn | 5.21 Bn |
| 3 | Trade Desk | 9.17 Bn | 7.76 Bn | 506.89 Mn | 181.97 Mn |
| 4 | Wpp | 2.67 Bn | -911.34 Mn | - | - |
| 5 | Nexxen International | 2.39 Bn | 2.26 Bn | 70.41 Mn | 16.43 Mn |
| 6 | Magnite | 2.26 Bn | 2.07 Bn | 118.28 Mn | 46.09 Mn |
| 7 | Ziff Davis | 1.74 Bn | 1.22 Bn | 152.41 Mn | 115.23 Mn |
| 8 | DoubleVerify Holdings | 1.67 Bn | 1.49 Bn | 135.23 Mn | 45.60 Mn |
| 9 | Stagwell | 1.64 Bn | 1.55 Bn | 244.61 Mn | 459.53 Mn |
| 10 | Clear Channel Outdoor Holdings | 1.20 Bn | 1.03 Bn | 193.76 Mn | 180.10 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 60.75 Mn |
| Mar 31, 2026 | 60.75 Mn |
| Dec 31, 2025 | 183.53 Mn |
| Dec 31, 2025 | 183.53 Mn |
| Sep 30, 2025 | 48.58 Mn |
| Sep 30, 2025 | 48.58 Mn |
| Jun 30, 2025 | 155.08 Mn |
| Jun 30, 2025 | 155.08 Mn |
| Mar 31, 2025 | 59.38 Mn |
| Mar 31, 2025 | 59.38 Mn |
| Dec 31, 2024 | -114.36 Mn |
| Dec 31, 2024 | -114.36 Mn |
| Sep 30, 2024 | 62.98 Mn |
| Sep 30, 2024 | 62.98 Mn |
| Jun 30, 2024 | 121.76 Mn |
| Jun 30, 2024 | 121.76 Mn |
| Mar 31, 2024 | 294.15 Mn |
| Mar 31, 2024 | 294.15 Mn |
| Dec 31, 2023 | -251.14 Mn |
| Dec 31, 2023 | -251.14 Mn |