AppLovin (APP) Cost of Revenue (2020 - 2026)
AppLovin's (APP) quarterly Cost of Revenue came in at $225.8 million in Q2 2026, up 45.61% year-over-year from $155.1 million in Q2 2025, and up 10.89% quarter-over-quarter from $203.6 million in Q1 2026.
Analysis
AppLovin (APP) Cost of Revenue (2020 - 2026) Analysis & Trends
AppLovin (APP) has reported Cost of Revenue for 7 consecutive years, with $225.8 million the latest figure, recorded in Q2 2026.
- On a quarterly basis, Cost of Revenue rose 45.61% year-over-year to $225.8 million in Q2 2026; TTM through Jun 2026 was $787.8 million, a 35.58% increase from a year earlier, with the FY2025 full-year figure at $665.1 million, up 27.76% from the prior year.
- Cost of Revenue was $225.8 million for Q2 2026 at AppLovin, up from $203.6 million in the prior quarter.
- Over five years, Cost of Revenue peaked at $369.4 million in Q4 2022 and troughed at -$429.0 million in Q4 2023.
- A 5-year average of $188.7 million and a median of $214.7 million in 2026 frame the typical range for Cost of Revenue.
- Across the five-year window, Cost of Revenue sank 216.14% in 2023 and surged 135.76% in 2024, its largest moves.
- Over 5 years, Cost of Revenue stood at $369.4 million in 2022, then slumped by 216.14% to -$429.0 million in 2023, then surged by 135.76% to $153.4 million in 2024, then grew by 19.65% to $183.5 million in 2025, then increased by 23.03% to $225.8 million in 2026.
- The last three Cost of Revenue figures came in at $225.8 million (Q2 2026), $203.6 million (Q1 2026), and $183.5 million (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Cost of Rev (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,988.57 Bn | 3,559.53 Bn | 73.85 Bn | 45.94 Bn |
| 2 | AppLovin | 102.43 Bn | 99.38 Bn | 1.70 Bn | 225.80 Mn |
| 3 | Trade Desk | 6.51 Bn | 5.03 Bn | 530.72 Mn | 184.33 Mn |
| 4 | Magnite | 3.38 Bn | 3.05 Bn | 130.79 Mn | 62.04 Mn |
| 5 | DoubleVerify Holdings | 2.06 Bn | 1.85 Bn | 161.31 Mn | 32.48 Mn |
| 6 | Digital Turbine | 1.28 Bn | 1.24 Bn | - | - |
| 7 | Taboola.com | 1.03 Bn | 897.53 Mn | 139.48 Mn | 337.35 Mn |
| 8 | Quinstreet | 1.02 Bn | 890.87 Mn | 49.81 Mn | 324.07 Mn |
| 9 | Ibotta | 916.56 Mn | 768.39 Mn | 69.72 Mn | 19.19 Mn |
| 10 | Mntn | 867.15 Mn | 629.87 Mn | 66.30 Mn | 16.24 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 225.80 Mn |
| Mar 31, 2026 | 203.63 Mn |
| Dec 31, 2025 | 183.53 Mn |
| Sep 30, 2025 | 174.86 Mn |
| Jun 30, 2025 | 155.08 Mn |
| Mar 31, 2025 | 151.68 Mn |
| Dec 31, 2024 | 153.39 Mn |
| Sep 30, 2024 | 120.92 Mn |
| Jun 30, 2024 | 121.76 Mn |
| Mar 31, 2024 | 294.15 Mn |
| Dec 31, 2023 | -428.97 Mn |
| Sep 30, 2023 | 265.05 Mn |
| Jun 30, 2023 | 258.58 Mn |
| Mar 31, 2023 | 261.96 Mn |
| Dec 31, 2022 | 369.37 Mn |
| Sep 30, 2022 | 300.99 Mn |
| Jun 30, 2022 | 303.93 Mn |
| Mar 31, 2022 | 281.78 Mn |
| Dec 31, 2021 | 265.13 Mn |
| Sep 30, 2021 | 254.05 Mn |