KPIs & Operating Metrics(New)
Growth Metrics

AppLovin (APP) Cost of Revenue (2020 - 2025)

AppLovin (APP) has disclosed Cost of Revenue for 6 consecutive years, with -$278.0 million as the latest value for Q4 2025.

  • Quarterly Cost of Revenue fell 548.29% to -$278.0 million in Q4 2025 from the year-ago period, while the trailing twelve-month figure was $126.8 million through Dec 2025, down 78.83% year-over-year, with the annual reading at $203.7 million for FY2025, 19.46% down from the prior year.
  • Cost of Revenue for Q4 2025 was -$278.0 million at AppLovin, down from $174.9 million in the prior quarter.
  • The five-year high for Cost of Revenue was $537.1 million in Q4 2022, with the low at -$278.0 million in Q4 2025.
  • Average Cost of Revenue over 5 years is $181.6 million, with a median of $221.3 million recorded in 2021.
  • The sharpest move saw Cost of Revenue surged 247.29% in 2021, then plummeted 548.29% in 2025.
  • Over 5 years, Cost of Revenue stood at $313.7 million in 2021, then soared by 71.2% to $537.1 million in 2022, then crashed by 146.76% to -$251.1 million in 2023, then skyrocketed by 124.69% to $62.0 million in 2024, then tumbled by 548.29% to -$278.0 million in 2025.
  • According to Business Quant data, Cost of Revenue over the past three periods came in at -$278.0 million, $174.9 million, and $46.9 million for Q4 2025, Q3 2025, and Q2 2025 respectively.