AppLovin (APP) Cost of Revenue (2020 - 2026)
AppLovin's (APP) quarterly Cost of Revenue came in at $203.6 million in Q1 2026, up 34.25% year-on-year from $151.7 million in Q1 2025, and up 10.95% on a QoQ basis from $183.5 million in Q4 2025.
AppLovin (APP) Cost of Revenue (2020 - 2026) Analysis & Trends
AppLovin (APP) has 7 years of Cost of Revenue data on file, last reported at $203.6 million in Q1 2026.
- On a quarterly basis, Cost of Revenue rose 34.25% year-over-year to $203.6 million in Q1 2026; TTM through Mar 2026 was $717.1 million, a 30.92% increase from a year earlier, with the FY2025 full-year figure at $665.1 million, up 27.76% from the prior year.
- Cost of Revenue for Q1 2026 stood at $203.6 million, up from $183.5 million in the prior quarter.
- Over the last five years, Cost of Revenue for APP reached as high as $369.4 million in Q4 2022 and fell as low as -$429.0 million in Q4 2023.
- Historically, Cost of Revenue has averaged $186.6 million across 5 years, with a median of $203.6 million in 2026.
- Across the five-year window, Cost of Revenue slumped 216.14% in 2023 and jumped 135.76% in 2024, its largest moves.
- Year by year, Cost of Revenue stood at $369.4 million in 2022, then slumped by 216.14% to -$429.0 million in 2023, then soared by 135.76% to $153.4 million in 2024, then advanced by 19.65% to $183.5 million in 2025, then rose by 10.95% to $203.6 million in 2026.
- Per Business Quant data, the three most recent Cost of Revenue figures were $203.6 million in Q1 2026, $183.5 million in Q4 2025, and $174.9 million in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Cost of Rev (Qtr) |
|---|---|---|---|---|---|
| 1 | AppLovin | 139.99 Bn | 137.23 Bn | 1.64 Bn | 203.63 Mn |
| 2 | Omnicom | 24.54 Bn | 20.25 Bn | 1.04 Bn | 5.21 Bn |
| 3 | Wpp | 20.99 Bn | 17.30 Bn | - | - |
| 4 | Trade Desk | 8.50 Bn | 7.09 Bn | 506.89 Mn | 181.97 Mn |
| 5 | 36Kr Holdings | 2.96 Bn | 2.94 Bn | 11.56 Mn | 7.72 Mn |
| 6 | Magnite | 2.77 Bn | 2.59 Bn | 103.96 Mn | 60.41 Mn |
| 7 | Ziff Davis | 1.98 Bn | 1.46 Bn | 223.32 Mn | 44.32 Mn |
| 8 | Stagwell | 1.94 Bn | 1.83 Bn | 244.61 Mn | 459.53 Mn |
| 9 | DoubleVerify Holdings | 1.76 Bn | 1.59 Bn | 147.67 Mn | 33.16 Mn |
| 10 | Token Cat | 1.24 Bn | 1.24 Bn | - | - |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 203.63 Mn |
| Mar 31, 2026 | 203.63 Mn |
| Dec 31, 2025 | 183.53 Mn |
| Dec 31, 2025 | 183.53 Mn |
| Sep 30, 2025 | 174.86 Mn |
| Sep 30, 2025 | 174.86 Mn |
| Jun 30, 2025 | 155.08 Mn |
| Jun 30, 2025 | 155.08 Mn |
| Mar 31, 2025 | 151.68 Mn |
| Mar 31, 2025 | 151.68 Mn |
| Dec 31, 2024 | 153.39 Mn |
| Dec 31, 2024 | 153.39 Mn |
| Sep 30, 2024 | 120.92 Mn |
| Sep 30, 2024 | 120.92 Mn |
| Jun 30, 2024 | 121.76 Mn |
| Jun 30, 2024 | 121.76 Mn |
| Mar 31, 2024 | 294.15 Mn |
| Mar 31, 2024 | 294.15 Mn |
| Dec 31, 2023 | -428.97 Mn |
| Dec 31, 2023 | -428.97 Mn |