AppLovin (APP) Cost of Revenue (2020 - 2026)

AppLovin's (APP) quarterly Cost of Revenue came in at $203.6 million in Q1 2026, up 34.25% year-on-year from $151.7 million in Q1 2025, and up 10.95% on a QoQ basis from $183.5 million in Q4 2025.

AppLovin (APP) Cost of Revenue (2020 - 2026) Analysis & Trends

AppLovin (APP) has 7 years of Cost of Revenue data on file, last reported at $203.6 million in Q1 2026.

  • On a quarterly basis, Cost of Revenue rose 34.25% year-over-year to $203.6 million in Q1 2026; TTM through Mar 2026 was $717.1 million, a 30.92% increase from a year earlier, with the FY2025 full-year figure at $665.1 million, up 27.76% from the prior year.
  • Cost of Revenue for Q1 2026 stood at $203.6 million, up from $183.5 million in the prior quarter.
  • Over the last five years, Cost of Revenue for APP reached as high as $369.4 million in Q4 2022 and fell as low as -$429.0 million in Q4 2023.
  • Historically, Cost of Revenue has averaged $186.6 million across 5 years, with a median of $203.6 million in 2026.
  • Across the five-year window, Cost of Revenue slumped 216.14% in 2023 and jumped 135.76% in 2024, its largest moves.
  • Year by year, Cost of Revenue stood at $369.4 million in 2022, then slumped by 216.14% to -$429.0 million in 2023, then soared by 135.76% to $153.4 million in 2024, then advanced by 19.65% to $183.5 million in 2025, then rose by 10.95% to $203.6 million in 2026.
  • Per Business Quant data, the three most recent Cost of Revenue figures were $203.6 million in Q1 2026, $183.5 million in Q4 2025, and $174.9 million in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Cost of Rev (Qtr)
1 AppLovin 139.99 Bn 137.23 Bn 1.64 Bn 203.63 Mn
2 Omnicom 24.54 Bn 20.25 Bn 1.04 Bn 5.21 Bn
3 Wpp 20.99 Bn 17.30 Bn - -
4 Trade Desk 8.50 Bn 7.09 Bn 506.89 Mn 181.97 Mn
5 36Kr Holdings 2.96 Bn 2.94 Bn 11.56 Mn 7.72 Mn
6 Magnite 2.77 Bn 2.59 Bn 103.96 Mn 60.41 Mn
7 Ziff Davis 1.98 Bn 1.46 Bn 223.32 Mn 44.32 Mn
8 Stagwell 1.94 Bn 1.83 Bn 244.61 Mn 459.53 Mn
9 DoubleVerify Holdings 1.76 Bn 1.59 Bn 147.67 Mn 33.16 Mn
10 Token Cat 1.24 Bn 1.24 Bn - -

Historic Data

Download Data
DateValue
Mar 31, 2026 203.63 Mn
Mar 31, 2026 203.63 Mn
Dec 31, 2025 183.53 Mn
Dec 31, 2025 183.53 Mn
Sep 30, 2025 174.86 Mn
Sep 30, 2025 174.86 Mn
Jun 30, 2025 155.08 Mn
Jun 30, 2025 155.08 Mn
Mar 31, 2025 151.68 Mn
Mar 31, 2025 151.68 Mn
Dec 31, 2024 153.39 Mn
Dec 31, 2024 153.39 Mn
Sep 30, 2024 120.92 Mn
Sep 30, 2024 120.92 Mn
Jun 30, 2024 121.76 Mn
Jun 30, 2024 121.76 Mn
Mar 31, 2024 294.15 Mn
Mar 31, 2024 294.15 Mn
Dec 31, 2023 -428.97 Mn
Dec 31, 2023 -428.97 Mn