AppLovin (APP) Cost of Revenue (2020 - 2026)
AppLovin (APP) reported Cost of Revenue of $225.8 million for Q2 2026, up 45.6% from $155.08 million a year earlier and up 10.9% from the prior quarter.
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Analysis
AppLovin (APP) Cost of Revenue (2020 - 2026) Analysis & Trends
Over the twelve months ended Jun 30, 2026, AppLovin's Cost of Revenue came in at $787.82 million, up 35.6% year-over-year; for FY2025, it was $665.14 million, up 27.8% from FY2024.
- Cost of Revenue has a five-year compound annual growth rate of 3.7% (FY2020 to FY2025).
- By year, Cost of Revenue came in at $520.61 million in FY2024 (+46.0%), $356.61 million in FY2023 (-71.6%), $1.26 billion in FY2022 (+27.1%) and $988.1 million in FY2021 (+77.8%).
- The Q2 2026 figure ranks as the highest quarterly Cost of Revenue since Q1 2024.
- Year over year, Cost of Revenue has now increased in each of the last five quarters, with growth averaging 9.8% over the last seven quarters.
- The high point for year-over-year Cost of Revenue in five years was Q3 2021 (growth of 55.8%); the low point was Q3 2024 (a decline of 54.4%).
- Per Business Quant data, the three quarters before Q2 2026 came in at $203.63 million (Q1 2026), $183.53 million (Q4 2025) and $174.86 million (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Cost of Rev (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,173.87 Bn | 3,931.39 Bn | 73.85 Bn | 45.94 Bn |
| 2 | Meta Platforms | 1,849.67 Bn | 1,552.19 Bn | 49.47 Bn | 11.33 Bn |
| 3 | Netflix | 279.23 Bn | 239.43 Bn | 6.52 Bn | 6.04 Bn |
| 4 | Alibaba Group Holding | 245.86 Bn | 63.73 Bn | 15.11 Bn | 24.48 Bn |
| 5 | Shopify | 196.08 Bn | 173.27 Bn | 1.71 Bn | 1.88 Bn |
| 6 | Uber Technologies | 138.90 Bn | 110.88 Bn | 6.38 Bn | 7.82 Bn |
| 7 | Booking Holdings | 119.48 Bn | 52.53 Bn | - | - |
| 8 | PDD Holdings | 107.30 Bn | -144.64 Bn | 9.45 Bn | 7.08 Bn |
| 9 | Spotify Technology | 97.33 Bn | 54.56 Bn | 1.86 Bn | 3.70 Bn |
| 10 | AppLovin | 89.93 Bn | 79.97 Bn | 1.70 Bn | 225.80 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 225.80 Mn |
| Mar 31, 2026 | 203.63 Mn |
| Dec 31, 2025 | 183.53 Mn |
| Sep 30, 2025 | 174.86 Mn |
| Jun 30, 2025 | 155.08 Mn |
| Mar 31, 2025 | 151.68 Mn |
| Dec 31, 2024 | 153.39 Mn |
| Sep 30, 2024 | 120.92 Mn |
| Jun 30, 2024 | 121.76 Mn |
| Mar 31, 2024 | 294.15 Mn |
| Dec 31, 2023 | -428.97 Mn |
| Sep 30, 2023 | 265.05 Mn |
| Jun 30, 2023 | 258.58 Mn |
| Mar 31, 2023 | 261.96 Mn |
| Dec 31, 2022 | 369.37 Mn |
| Sep 30, 2022 | 300.99 Mn |
| Jun 30, 2022 | 303.93 Mn |
| Mar 31, 2022 | 281.78 Mn |
| Dec 31, 2021 | 265.13 Mn |
| Sep 30, 2021 | 254.05 Mn |
API Access
AppLovin Cost of Revenue API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=cost-of-revenue&ticker=APP&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "cost-of-revenue", "ticker": "APP", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=cost-of-revenue&ticker=APP&period=max&api_key=YOUR_API_KEY");
const data = await res.json();