AppLovin APP
NASDAQ APP
$305.09 -6.92 (-2.22%)
As of: Sep 9, 2026 · 3:59 PM EDT

AppLovin (APP) Cost of Revenue (2020 - 2026)

AppLovin's (APP) quarterly Cost of Revenue came in at $225.8 million in Q2 2026, up 45.61% year-over-year from $155.1 million in Q2 2025, and up 10.89% quarter-over-quarter from $203.6 million in Q1 2026.

Analysis

AppLovin (APP) Cost of Revenue (2020 - 2026) Analysis & Trends

AppLovin (APP) has reported Cost of Revenue for 7 consecutive years, with $225.8 million the latest figure, recorded in Q2 2026.

  • On a quarterly basis, Cost of Revenue rose 45.61% year-over-year to $225.8 million in Q2 2026; TTM through Jun 2026 was $787.8 million, a 35.58% increase from a year earlier, with the FY2025 full-year figure at $665.1 million, up 27.76% from the prior year.
  • Cost of Revenue was $225.8 million for Q2 2026 at AppLovin, up from $203.6 million in the prior quarter.
  • Over five years, Cost of Revenue peaked at $369.4 million in Q4 2022 and troughed at -$429.0 million in Q4 2023.
  • A 5-year average of $188.7 million and a median of $214.7 million in 2026 frame the typical range for Cost of Revenue.
  • Across the five-year window, Cost of Revenue sank 216.14% in 2023 and surged 135.76% in 2024, its largest moves.
  • Over 5 years, Cost of Revenue stood at $369.4 million in 2022, then slumped by 216.14% to -$429.0 million in 2023, then surged by 135.76% to $153.4 million in 2024, then grew by 19.65% to $183.5 million in 2025, then increased by 23.03% to $225.8 million in 2026.
  • The last three Cost of Revenue figures came in at $225.8 million (Q2 2026), $203.6 million (Q1 2026), and $183.5 million (Q4 2025), per Business Quant data.
Peer Set

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Cost of Rev (Qtr)
1 Alphabet 3,988.57 Bn 3,559.53 Bn 73.85 Bn 45.94 Bn
2 AppLovin 102.43 Bn 99.38 Bn 1.70 Bn 225.80 Mn
3 Trade Desk 6.51 Bn 5.03 Bn 530.72 Mn 184.33 Mn
4 Magnite 3.38 Bn 3.05 Bn 130.79 Mn 62.04 Mn
5 DoubleVerify Holdings 2.06 Bn 1.85 Bn 161.31 Mn 32.48 Mn
6 Digital Turbine 1.28 Bn 1.24 Bn - -
7 Taboola.com 1.03 Bn 897.53 Mn 139.48 Mn 337.35 Mn
8 Quinstreet 1.02 Bn 890.87 Mn 49.81 Mn 324.07 Mn
9 Ibotta 916.56 Mn 768.39 Mn 69.72 Mn 19.19 Mn
10 Mntn 867.15 Mn 629.87 Mn 66.30 Mn 16.24 Mn
Historic Data

Historic Data

Download Data
DateValue
Jun 30, 2026 225.80 Mn
Mar 31, 2026 203.63 Mn
Dec 31, 2025 183.53 Mn
Sep 30, 2025 174.86 Mn
Jun 30, 2025 155.08 Mn
Mar 31, 2025 151.68 Mn
Dec 31, 2024 153.39 Mn
Sep 30, 2024 120.92 Mn
Jun 30, 2024 121.76 Mn
Mar 31, 2024 294.15 Mn
Dec 31, 2023 -428.97 Mn
Sep 30, 2023 265.05 Mn
Jun 30, 2023 258.58 Mn
Mar 31, 2023 261.96 Mn
Dec 31, 2022 369.37 Mn
Sep 30, 2022 300.99 Mn
Jun 30, 2022 303.93 Mn
Mar 31, 2022 281.78 Mn
Dec 31, 2021 265.13 Mn
Sep 30, 2021 254.05 Mn