Growth Metrics

MediaAlpha (MAX) Change in Cash (2019 - 2025)

MediaAlpha has reported Change in Cash over the past 7 years, most recently at -$25.5 million for Q4 2025.

  • Quarterly results put Change in Cash at -$25.5 million for Q4 2025, down 332.3% from a year ago — trailing twelve months through Dec 2025 was $3.6 million (down 86.11% YoY), and the annual figure for FY2025 was $3.6 million, down 86.11%.
  • Change in Cash for Q4 2025 was -$25.5 million at MediaAlpha, down from -$13.0 million in the prior quarter.
  • Over the last five years, Change in Cash for MAX hit a ceiling of $21.8 million in Q2 2025 and a floor of -$25.5 million in Q4 2025.
  • Median Change in Cash over the past 5 years was $2.1 million (2021), compared with a mean of $1.2 million.
  • Biggest five-year swings in Change in Cash: crashed 1035.91% in 2022 and later skyrocketed 2737.6% in 2024.
  • MediaAlpha's Change in Cash stood at $21.3 million in 2021, then crashed by 173.68% to -$15.7 million in 2022, then surged by 113.25% to $2.1 million in 2023, then surged by 428.29% to $11.0 million in 2024, then tumbled by 332.3% to -$25.5 million in 2025.
  • The last three reported values for Change in Cash were -$25.5 million (Q4 2025), -$13.0 million (Q3 2025), and $21.8 million (Q2 2025) per Business Quant data.