Balance Sheet
Cash Flow Statement
Amortization of Deferred ChargesAmortizatization of IntangiblesAsset Writedowns and ImpairmentCapital ExpendituresCash from Financing ActivitiesCash from Investing ActivitiesCash from OperationsChange in Account PayablesChange in Accured ExpensesChange in CashChange in ReceivablesChange in TaxesDeferred TaxesDepreciation & Amortization (CF)Depreciation and DepletionDividends Paid - CommonFree Cash FlowGains from Investment SecuritiesLong-Term Debt RepaymentsNet Cash FlowNet IncomeOther Working Capital ChangesOther financing activitiesShare-based Compensation
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Income Statement
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MediaAlpha (MAX) Change in Cash (2019 - 2025)

MediaAlpha (MAX) has disclosed Change in Cash for 7 consecutive years, with -$25.5 million as the latest value for Q4 2025.

  • On a quarterly basis, Change in Cash fell 332.3% to -$25.5 million in Q4 2025 year-over-year; TTM through Dec 2025 was $3.6 million, a 86.11% decrease, with the full-year FY2025 number at $3.6 million, down 86.11% from a year prior.
  • Change in Cash was -$25.5 million for Q4 2025 at MediaAlpha, down from -$13.0 million in the prior quarter.
  • In the past five years, Change in Cash ranged from a high of $21.8 million in Q2 2025 to a low of -$25.5 million in Q4 2025.
  • A 5-year average of $1.2 million and a median of $2.1 million in 2021 define the central range for Change in Cash.
  • Peak YoY movement for Change in Cash: crashed 1035.91% in 2022, then skyrocketed 2737.6% in 2024.
  • MediaAlpha's Change in Cash stood at $21.3 million in 2021, then plummeted by 173.68% to -$15.7 million in 2022, then soared by 113.25% to $2.1 million in 2023, then soared by 428.29% to $11.0 million in 2024, then crashed by 332.3% to -$25.5 million in 2025.
  • Per Business Quant, the three most recent readings for MAX's Change in Cash are -$25.5 million (Q4 2025), -$13.0 million (Q3 2025), and $21.8 million (Q2 2025).