Balance Sheet
Cash Flow Statement
Amortization of Deferred ChargesAmortization of Deferred ChargesAmortizatization of IntangiblesAmortizatization of IntangiblesAsset Writedowns and ImpairmentAsset Writedowns and ImpairmentCapital ExpendituresCapital ExpendituresCash from Financing ActivitiesCash from Financing ActivitiesCash from Investing ActivitiesCash from Investing ActivitiesCash from OperationsCash from OperationsChange in Account PayablesChange in Account PayablesChange in Accured ExpensesChange in Accured ExpensesChange in CashChange in ReceivablesChange in ReceivablesChange in TaxesChange in TaxesDeferred TaxesDepreciation & Amortization (CF)Depreciation & Amortization (CF)Depreciation and DepletionDepreciation and DepletionDividends Paid - CommonDividends Paid - CommonFree Cash FlowFree Cash FlowGains from Investment SecuritiesGains from Investment SecuritiesLong-Term Debt RepaymentsNet Cash FlowNet Cash FlowNet IncomeOther Working Capital ChangesOther Working Capital ChangesOther financing activitiesOther financing activitiesShare-based CompensationShare-based CompensationShares Repurchased
Daily Values
Growth Metrics
Income Statement
Others
Ratios

MediaAlpha (MAX) Asset Writedowns and Impairment (2019 - 2025)

MediaAlpha has reported Asset Writedowns and Impairment over the past 7 years, most recently at $13.4 million for Q4 2025.

  • Quarterly results put Asset Writedowns and Impairment at $13.4 million for Q4 2025, up 2687.48% from a year ago — trailing twelve months through Dec 2025 was $26.8 million (up 4566.72% YoY), and the annual figure for FY2025 was $13.4 million, changed.
  • Asset Writedowns and Impairment for Q4 2025 was $13.4 million at MediaAlpha, roughly flat from $13.4 million in the prior quarter.
  • Over the last five years, Asset Writedowns and Impairment for MAX hit a ceiling of $13.4 million in Q4 2025 and a floor of -$519000.0 in Q4 2024.
  • Median Asset Writedowns and Impairment over the past 5 years was $18000.0 (2022), compared with a mean of $1.8 million.
  • Biggest five-year swings in Asset Writedowns and Impairment: plummeted 335.91% in 2024 and later soared 16460.98% in 2025.
  • MediaAlpha's Asset Writedowns and Impairment stood at $7000.0 in 2021, then surged by 3400.0% to $245000.0 in 2022, then dropped by 10.2% to $220000.0 in 2023, then crashed by 335.91% to -$519000.0 in 2024, then skyrocketed by 2687.48% to $13.4 million in 2025.
  • The last three reported values for Asset Writedowns and Impairment were $13.4 million (Q4 2025), $13.4 million (Q1 2025), and -$519000.0 (Q4 2024) per Business Quant data.