MediaAlpha (MAX) Asset Writedowns and Impairment (2019 - 2026)
MediaAlpha (MAX) posted quarterly Asset Writedowns and Impairment of $45000.0 for Q1 2026, down 99.66% year-over-year from $13.4 million in Q1 2025, and down 99.66% quarter-over-quarter from $13.4 million in Q1 2025.
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Analysis
MediaAlpha (MAX) Asset Writedowns and Impairment (2019 - 2026) Analysis & Trends
MediaAlpha (MAX) has reported Asset Writedowns and Impairment for 8 consecutive years, with $45000.0 the latest figure, recorded in Q1 2026.
- In Q1 2026, Asset Writedowns and Impairment fell 99.66% year-over-year to $45000.0; the TTM figure through Jun 2026 stood at $45000.0 (down 99.66% YoY), while the FY2025 annual figure was $13.4 million, up 2599.4% from the prior year.
- Asset Writedowns and Impairment declined to $45000.0 in Q1 2026 per MAX's latest filing, from $13.4 million in the prior quarter.
- Across five years, Asset Writedowns and Impairment topped out at $13.4 million in Q1 2025 and bottomed at -$88000.0 in Q1 2022.
- Historically, Asset Writedowns and Impairment has averaged $2.9 million across 5 years, with a median of $11500.0 in 2024.
- Annual changes were most pronounced in 2022 — Asset Writedowns and Impairment plunged 156.05% — and 2025, when it soared 16460.98%.
- MediaAlpha's Asset Writedowns and Impairment stood at $8.7 million in 2022, then slumped by 83.88% to $1.4 million in 2023, then plunged by 101.56% to -$22000.0 in 2024, then jumped by 61081.82% to $13.4 million in 2025, then tumbled by 99.66% to $45000.0 in 2026.
- Business Quant data shows MAX's Asset Writedowns and Impairment at $45000.0 in Q1 2026, $13.4 million in Q1 2025, and -$22000.0 in Q4 2024.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,083.83 Bn | 3,654.79 Bn | 73.85 Bn |
| 2 | Meta Platforms | 1,456.07 Bn | 1,365.81 Bn | 49.47 Bn |
| 3 | Spotify Technology | 111.71 Bn | 104.79 Bn | 1.86 Bn |
| 4 | Nebius | 50.03 Bn | 40.93 Bn | 448.70 Mn |
| 5 | 28.44 Bn | 25.65 Bn | 734.60 Mn | |
| 6 | Bilibili | 13.59 Bn | 11.45 Bn | 433.97 Mn |
| 7 | Tencent Music Entertainment | 12.71 Bn | 9.21 Bn | 582.00 Mn |
| 8 | 12.21 Bn | 10.93 Bn | 922.30 Mn | |
| 9 | Match | 9.45 Bn | 8.86 Bn | 648.84 Mn |
| 10 | MediaAlpha | 681.52 Mn | 657.78 Mn | 45.17 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Mar 31, 2026 | 45,000.00 |
| Mar 31, 2026 | 45,000.00 |
| Mar 31, 2025 | 13.42 Mn |
| Mar 31, 2025 | 13.42 Mn |
| Dec 31, 2024 | -22,000.00 |
| Dec 31, 2024 | -22,000.00 |
| Mar 31, 2024 | -82,000.00 |
| Mar 31, 2024 | -82,000.00 |
| Mar 31, 2023 | 1.41 Mn |
| Mar 31, 2023 | 1.41 Mn |
| Sep 30, 2022 | 8.72 Mn |
| Sep 30, 2022 | 8.72 Mn |
| Jun 30, 2022 | -39,000.00 |
| Jun 30, 2022 | -39,000.00 |
| Mar 31, 2022 | -88,000.00 |
| Mar 31, 2022 | -88,000.00 |
| Dec 31, 2021 | 7,000.00 |
| Dec 31, 2021 | 7,000.00 |
| Sep 30, 2021 | -99,000.00 |
| Sep 30, 2021 | -99,000.00 |