MediaAlpha (MAX) Amortizatization of Intangibles (2019 - 2026)
MediaAlpha's Amortizatization of Intangibles was $500,000 in Q2 2026, unchanged from $500,000 a year earlier and unchanged from the prior quarter.
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Analysis
MediaAlpha (MAX) Amortizatization of Intangibles (2019 - 2026) Analysis & Trends
On a trailing twelve-month basis, MediaAlpha's Amortizatization of Intangibles was $1.98 million through Jun 30, 2026, down 61.6% year-over-year; for FY2025, it was $2.98 million, down 53.7% from FY2024.
- Amortizatization of Intangibles shows a five-year compound annual growth rate of -1.4% (FY2020 to FY2025).
- In earlier years, Amortizatization of Intangibles was $6.43 million in FY2024 (-7.0%), $6.92 million in FY2023 (+19.3%), $5.8 million in FY2022 (+93.3%) and $3 million in FY2021 (-6.3%).
- Quarterly Amortizatization of Intangibles has moved between $479,000 (Q4 2025) and $1.73 million (Q1 2023) over five years.
- The best year-over-year quarter for Amortizatization of Intangibles over five years was Q1 2023 (growth of 147.0%); the worst was Q4 2025 (a decline of 70.1%).
- Per Business Quant data, MAX's Amortizatization of Intangibles in the three quarters before Q2 2026 was $500,000 (Q1 2026), $479,000 (Q4 2025) and $500,000 (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Amort. of Intangibles (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,173.87 Bn | 3,931.39 Bn | 73.85 Bn | - |
| 2 | Meta Platforms | 1,849.67 Bn | 1,552.19 Bn | 49.47 Bn | - |
| 3 | Netflix | 279.23 Bn | 239.43 Bn | 6.52 Bn | - |
| 4 | Alibaba Group Holding | 245.86 Bn | 63.73 Bn | 15.11 Bn | - |
| 5 | Shopify | 196.08 Bn | 173.27 Bn | 1.71 Bn | - |
| 6 | Uber Technologies | 138.90 Bn | 110.88 Bn | 6.38 Bn | - |
| 7 | Booking Holdings | 119.48 Bn | 52.53 Bn | - | - |
| 8 | PDD Holdings | 107.30 Bn | -144.64 Bn | 9.45 Bn | - |
| 9 | Spotify Technology | 97.33 Bn | 54.56 Bn | 1.86 Bn | 5.81 Mn |
| 10 | MediaAlpha | 508.67 Mn | 339.80 Mn | 45.17 Mn | 500,000.00 |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 500,000.00 |
| Mar 31, 2026 | 500,000.00 |
| Dec 31, 2025 | 479,000.00 |
| Sep 30, 2025 | 500,000.00 |
| Jun 30, 2025 | 500,000.00 |
| Mar 31, 2025 | 1.44 Mn |
| Dec 31, 2024 | 1.60 Mn |
| Sep 30, 2024 | 1.60 Mn |
| Jun 30, 2024 | 1.60 Mn |
| Mar 31, 2024 | 1.61 Mn |
| Dec 31, 2023 | 1.72 Mn |
| Sep 30, 2023 | 1.70 Mn |
| Jun 30, 2023 | 1.70 Mn |
| Mar 31, 2023 | 1.73 Mn |
| Dec 31, 2022 | 1.70 Mn |
| Sep 30, 2022 | 1.70 Mn |
| Jun 30, 2022 | 1.70 Mn |
| Mar 31, 2022 | 700,000.00 |
| Dec 31, 2021 | 762,000.00 |
| Sep 30, 2021 | 700,000.00 |
API Access
MediaAlpha Amortizatization of Intangibles API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=amortizatization-of-intangibles&ticker=MAX&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "amortizatization-of-intangibles", "ticker": "MAX", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=amortizatization-of-intangibles&ticker=MAX&period=max&api_key=YOUR_API_KEY");
const data = await res.json();