MediaAlpha (MAX) Amortizatization of Intangibles (2019 - 2026)
MediaAlpha (MAX) reported Amortizatization of Intangibles of $477000.0 for Q1 2026, down 66.97% year-over-year from $1.4 million in Q1 2025, and little changed quarter-over-quarter from $479000.0 in Q4 2025.
MediaAlpha (MAX) Amortizatization of Intangibles (2019 - 2026) Analysis & Trends
MediaAlpha (MAX) has 8 years of Amortizatization of Intangibles data on file, last reported at $477000.0 in Q1 2026.
- Amortizatization of Intangibles for Q1 2026 came in at $477000.0, down 66.97% year-over-year; the trailing twelve-month figure through Mar 2026 was $2.0 million (down 68.54% YoY), and the FY2025 annual result was $3.0 million, down 53.45% from the prior year.
- Amortizatization of Intangibles steadied at $477000.0 in Q1 2026 per MAX's latest filing, from $479000.0 in the prior quarter.
- Over five years, Amortizatization of Intangibles peaked at $1.7 million in Q4 2023 and troughed at $477000.0 in Q1 2026.
- A 5-year average of $1.3 million and a median of $1.6 million in 2024 frame the typical range for Amortizatization of Intangibles.
- The sharpest annual moves came in 2022 and 2025: Amortizatization of Intangibles soared 142.86% in 2022, then tumbled 69.55% in 2025.
- A 5-year view of Amortizatization of Intangibles shows it stood at $1.7 million in 2022, then increased by 3.44% to $1.7 million in 2023, then slipped by 8.12% to $1.6 million in 2024, then plunged by 69.55% to $479000.0 in 2025, then decreased by 0.42% to $477000.0 in 2026.
- Business Quant data shows MAX's Amortizatization of Intangibles at $477000.0 in Q1 2026, $479000.0 in Q4 2025, and $500000.0 in Q3 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Amortizatization of Intangibles (Qtr) |
|---|---|---|---|---|---|
| 1 | Nebius | 1,913,603.98 Bn | 1,913,603.98 Bn | 295.20 Mn | 3.20 Mn |
| 2 | Alphabet | 4,425.33 Bn | 4,209.71 Bn | 102.29 Bn | - |
| 3 | Meta Platforms | 1,502.66 Bn | 1,421.48 Bn | 46.09 Bn | - |
| 4 | Spotify Technology | 119.69 Bn | 109.44 Bn | 1.75 Bn | 7.02 Mn |
| 5 | 33.22 Bn | 30.45 Bn | 511.94 Mn | 1.68 Mn | |
| 6 | 13.64 Bn | 12.34 Bn | 768.96 Mn | 3.22 Mn | |
| 7 | Kanzhun | 13.02 Bn | 10.92 Bn | 255.62 Bn | - |
| 8 | Snap | 9.72 Bn | 6.90 Bn | 1.29 Bn | - |
| 9 | Zillow | 8.26 Bn | 7.48 Bn | 519.00 Mn | 2.00 Mn |
| 10 | MediaAlpha | 506.52 Mn | 449.46 Mn | 304.68 Mn | 477,000.00 |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 477,000.00 |
| Mar 31, 2026 | 477,000.00 |
| Dec 31, 2025 | 479,000.00 |
| Dec 31, 2025 | 479,000.00 |
| Sep 30, 2025 | 500,000.00 |
| Sep 30, 2025 | 500,000.00 |
| Jun 30, 2025 | 500,000.00 |
| Jun 30, 2025 | 500,000.00 |
| Mar 31, 2025 | 1.44 Mn |
| Mar 31, 2025 | 1.44 Mn |
| Dec 31, 2024 | 1.57 Mn |
| Dec 31, 2024 | 1.57 Mn |
| Sep 30, 2024 | 1.60 Mn |
| Sep 30, 2024 | 1.60 Mn |
| Jun 30, 2024 | 1.60 Mn |
| Jun 30, 2024 | 1.60 Mn |
| Mar 31, 2024 | 1.61 Mn |
| Mar 31, 2024 | 1.61 Mn |
| Dec 31, 2023 | 1.71 Mn |
| Dec 31, 2023 | 1.71 Mn |