Growth Metrics

MediaAlpha (MAX) Amortizatization of Intangibles (2019 - 2025)

MediaAlpha (MAX) has disclosed Amortizatization of Intangibles for 7 consecutive years, with $512000.0 as the latest value for Q4 2025.

  • On a quarterly basis, Amortizatization of Intangibles fell 68.0% to $512000.0 in Q4 2025 year-over-year; TTM through Dec 2025 was $3.0 million, a 53.58% decrease, with the full-year FY2025 number at $3.0 million, down 53.45% from a year prior.
  • Amortizatization of Intangibles was $512000.0 for Q4 2025 at MediaAlpha, roughly flat from $511000.0 in the prior quarter.
  • In the past five years, Amortizatization of Intangibles ranged from a high of $1.8 million in Q4 2023 to a low of $511000.0 in Q3 2025.
  • A 5-year average of $1.2 million and a median of $1.6 million in 2024 define the central range for Amortizatization of Intangibles.
  • Peak YoY movement for Amortizatization of Intangibles: surged 153.15% in 2023, then crashed 68.36% in 2025.
  • MediaAlpha's Amortizatization of Intangibles stood at $762000.0 in 2021, then soared by 123.1% to $1.7 million in 2022, then increased by 5.18% to $1.8 million in 2023, then dropped by 10.51% to $1.6 million in 2024, then tumbled by 68.0% to $512000.0 in 2025.
  • Per Business Quant, the three most recent readings for MAX's Amortizatization of Intangibles are $512000.0 (Q4 2025), $511000.0 (Q3 2025), and $512000.0 (Q2 2025).