Choice Hotels International (CHH) Gross Margin (2009 - 2026)

Choice Hotels International (CHH) posted Gross Margin of 93.06% for Q1 2026, up 276.31% on a QoQ basis from 52.78% in Q4 2025, and down 62.0% year-over-year from 244.88% in Q1 2025.

Choice Hotels International (CHH) Gross Margin (2009 - 2026) Analysis & Trends

Choice Hotels International's Gross Margin history runs 14 years deep, the most recent figure standing at 93.06% for Q1 2026.

  • Quarterly Gross Margin fell 62.0% year-over-year to 93.06% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 48.49% (up 162.0% YoY) and the FY2025 annual result came in at 58.46%, down 13.0% from the prior year.
  • Gross Margin was 93.06% for Q1 2026 at Choice Hotels International, up from 52.78% in the prior quarter.
  • Across five years, Gross Margin topped out at 97.09% in Q2 2022 and bottomed at 52.78% in Q4 2025.
  • A 5-year average of 57.59% and a median of 55.9% in 2022 frame the typical range for Gross Margin.
  • Annual changes were most pronounced in 2024 — Gross Margin plunged 14749 bps — and 2025, when it soared 4702 bps.
  • Choice Hotels International's Gross Margin stood at 95.35% in 2022, then fell by 0 bps to 95.1% in 2023, then sank by 155 bps to 52.39% in 2024, then retreated by 1 bps to 52.78% in 2025, then jumped by 276 bps to 93.06% in 2026.
  • Business Quant data shows CHH's Gross Margin at 93.06% in Q1 2026, 52.78% in Q4 2025, and 58.81% in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Gross Margin (Qtr)
1 Intercontinental Hotels 24,088,955.24 Bn 24,088,950.39 Bn - -
2 Marriott International 96.11 Bn 95.65 Bn 6.38 Bn 95.81%
3 Hilton Worldwide Holdings 73.11 Bn 73.08 Bn 2.70 Bn 92.00%
4 Hyatt Hotels 17.34 Bn 16.99 Bn 1.75 Bn 100.00%
5 Atour Lifestyle Holdings 12.95 Bn -818.18 Bn 241.80 Mn 59.33%
6 Wyndham Hotels & Resorts 5.54 Bn 5.46 Bn 349.00 Mn 93.07%
7 Choice Hotels International 4.94 Bn 4.90 Bn 316.92 Mn 93.06%
8 H World 1.80 Bn 19.15 Mn 337.97 Mn 38.85%
9 Civeo 398.09 Mn 381.54 Mn 40.16 Mn 23.26%
10 Mdjm 2,036.85 -698,442.15 - -

Historic Data

Download Data
DateValue
Mar 31, 2026 93.06%
Dec 31, 2025 -52.78%
Sep 30, 2025 58.81%
Jun 30, 2025 94.74%
Mar 31, 2025 93.67%
Dec 31, 2024 -52.39%
Sep 30, 2024 94.78%
Jun 30, 2024 52.86%
Mar 31, 2024 46.66%
Dec 31, 2023 95.10%
Sep 30, 2023 51.28%
Jun 30, 2023 51.51%
Mar 31, 2023 49.37%
Dec 31, 2022 95.35%
Sep 30, 2022 54.01%
Jun 30, 2022 97.09%
Mar 31, 2022 55.90%
Dec 31, 2021 206.42%
Sep 30, 2021 64.06%
Jun 30, 2021 98.08%