Choice Hotels International (CHH) Gross Margin (2009 - 2026)
Choice Hotels International (CHH) reported Gross Margin of 93.06% for Q1 2026, down 62.0% on a YoY basis from 244.88% in Q1 2025, and down 0.73% quarter-over-quarter from 93.74% in Q4 2025.
Choice Hotels International (CHH) Gross Margin (2009 - 2026) Analysis & Trends
Choice Hotels International has reported Gross Margin for 14 years, with the latest figure at 93.06% in Q1 2026.
- For the quarter ending Q1 2026, Gross Margin fell 62.0% year-over-year to 93.06%; the trailing twelve-month figure through Mar 2026 stood at 94.12% (up 1885.0% YoY), and the FY2025 full-year result was 94.26%, down 50.0% from the prior year.
- Gross Margin for Q1 2026 stood at 93.06%, down from 93.74% in the prior quarter.
- The five-year high for Gross Margin was 96.82% in Q3 2022, with the low at 44.39% in Q4 2023.
- Historically, Gross Margin has averaged 74.92% across 5 years, with a median of 92.31% in 2024.
- Annual changes were most pronounced in 2022 — Gross Margin sank 16030 bps — and 2024, when it surged 5028 bps.
- Choice Hotels International's Gross Margin stood at 46.12% in 2022, then dropped by 4 bps to 44.39% in 2023, then surged by 113 bps to 94.67% in 2024, then dropped by 1 bps to 93.74% in 2025, then fell by 1 bps to 93.06% in 2026.
- The last three Gross Margin figures came in at 93.06% (Q1 2026), 93.74% (Q4 2025), and 94.68% (Q3 2025), per Business Quant data.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Marriott International | 106.28 Bn | 105.82 Bn | 6.38 Bn | 95.81% |
| 2 | Hilton Worldwide Holdings | 80.50 Bn | 79.97 Bn | - | - |
| 3 | Intercontinental Hotels | 26.35 Bn | 25.21 Bn | - | - |
| 4 | Hyatt Hotels | 18.67 Bn | 18.32 Bn | 1.75 Bn | 100.00% |
| 5 | Wyndham Hotels & Resorts | 6.42 Bn | 6.34 Bn | 302.00 Mn | 92.35% |
| 6 | Choice Hotels International | 5.30 Bn | 5.26 Bn | 316.92 Mn | 93.06% |
| 7 | Atour Lifestyle Holdings | 2.06 Bn | -359.74 Bn | 241.80 Mn | 59.33% |
| 8 | Civeo | 370.36 Mn | 353.81 Mn | 40.16 Mn | 23.26% |
| 9 | GreenTree Hospitality | 5.49 Mn | -227.74 Mn | 26.57 Mn | 81.27% |
| 10 | H World | 1,693.88 | -1.44 Bn | 824.36 Mn | 94.75% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 93.06% |
| Dec 31, 2025 | 93.74% |
| Sep 30, 2025 | 94.68% |
| Jun 30, 2025 | 94.74% |
| Mar 31, 2025 | 93.67% |
| Dec 31, 2024 | 94.67% |
| Sep 30, 2024 | 60.06% |
| Jun 30, 2024 | 58.78% |
| Mar 31, 2024 | 92.31% |
| Dec 31, 2023 | 44.39% |
| Sep 30, 2023 | 95.62% |
| Jun 30, 2023 | 51.51% |
| Mar 31, 2023 | 49.37% |
| Dec 31, 2022 | 46.12% |
| Sep 30, 2022 | 96.82% |
| Jun 30, 2022 | 58.19% |
| Mar 31, 2022 | 55.90% |
| Dec 31, 2021 | 206.42% |
| Sep 30, 2021 | 97.82% |
| Jun 30, 2021 | 98.08% |