Choice Hotels International (CHH) Gross Margin (2009 - 2026)
Choice Hotels International's Gross Margin was 49.38% in Q2 2026, down 4.01 percentage points from 53.39% a year earlier but up 3.83 percentage points from the prior quarter.
Powered by 
Analysis
Choice Hotels International (CHH) Gross Margin (2009 - 2026) Analysis & Trends
On a trailing twelve-month basis, Choice Hotels International's Gross Margin was 50.59% through Jun 30, 2026, down 2.53 percentage points year-over-year; for FY2025, it came in at 52.72%, up 0.51 percentage points from FY2024.
- Gross Margin shows a five-year change of -45.21 percentage points (FY2020 to FY2025).
- In earlier years, Gross Margin was 52.20% in FY2024 (+2.87 pp), 49.33% in FY2023 (-0.60 pp), 49.93% in FY2022 (-47.75 pp) and 97.69% in FY2021 (-0.24 pp).
- Quarterly Gross Margin has moved between 41.47% (Q4 2022) and 97.82% (Q3 2021) over five years.
- Compared with a year earlier, Gross Margin has declined for four straight quarters, with an average year-over-year change of -0.55 percentage points over the last eight quarters.
- The best year-over-year quarter for Gross Margin over five years was Q4 2023 (a gain of 17.96 percentage points); the worst was Q4 2022 (a drop of 55.64 percentage points).
- Per Business Quant data, CHH's Gross Margin in the three quarters before Q2 2026 was 45.55% (Q1 2026), 53.01% (Q4 2025) and 53.49% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Marriott International | 94.30 Bn | 92.35 Bn | 1.55 Bn | 21.98% |
| 2 | Hilton Worldwide Holdings | 73.03 Bn | 69.51 Bn | 3.08 Bn | 92.04% |
| 3 | Royal Caribbean Cruises | 69.73 Bn | 67.31 Bn | 2.29 Bn | 47.29% |
| 4 | Viking Holdings | 35.48 Bn | 20.60 Bn | 996.62 Mn | 45.50% |
| 5 | Carnival | 33.80 Bn | 27.01 Bn | - | - |
| 6 | Intercontinental Hotels | 26.86 Bn | 22.41 Bn | - | - |
| 7 | Trip.com | 25.10 Bn | -20.45 Bn | 1.84 Bn | 79.56% |
| 8 | Hyatt Hotels | 15.28 Bn | 12.76 Bn | 388.00 Mn | 21.21% |
| 9 | H World | 13.25 Bn | 4.18 Bn | - | - |
| 10 | Choice Hotels International | 4.71 Bn | 4.53 Bn | 217.64 Mn | 49.38% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 49.38% |
| Mar 31, 2026 | 45.55% |
| Dec 31, 2025 | 53.01% |
| Sep 30, 2025 | 53.49% |
| Jun 30, 2025 | 53.39% |
| Mar 31, 2025 | 50.47% |
| Dec 31, 2024 | 53.20% |
| Sep 30, 2024 | 54.84% |
| Jun 30, 2024 | 52.86% |
| Mar 31, 2024 | 46.66% |
| Dec 31, 2023 | 59.43% |
| Sep 30, 2023 | 46.90% |
| Jun 30, 2023 | 47.26% |
| Mar 31, 2023 | 44.22% |
| Dec 31, 2022 | 41.47% |
| Sep 30, 2022 | 50.83% |
| Jun 30, 2022 | 97.09% |
| Mar 31, 2022 | 96.84% |
| Dec 31, 2021 | 97.11% |
| Sep 30, 2021 | 97.82% |
API Access
Choice Hotels International Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=CHH&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "CHH", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=CHH&period=max&api_key=YOUR_API_KEY");
const data = await res.json();