Choice Hotels International (CHH) Gross Margin (2009 - 2026)
Choice Hotels International's (CHH) quarterly Gross Margin came in at 93.06% in Q1 2026, down 62.0% YoY from 244.88% in Q1 2025, and up 276.31% on a QoQ basis from 52.78% in Q4 2025.
Choice Hotels International (CHH) Gross Margin (2009 - 2026) Analysis & Trends
Choice Hotels International (CHH) has 14 years of Gross Margin data on file, last reported at 93.06% in Q1 2026.
- Quarterly Gross Margin fell 62.0% year-over-year to 93.06% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 48.49% (up 162.0% YoY) and the FY2025 annual result came in at 58.46%, down 13.0% from the prior year.
- Gross Margin improved to 93.06% in Q1 2026, from 52.78% in the prior quarter.
- In the past five years, Gross Margin ranged from a high of 97.09% in Q2 2022 to a low of 52.78% in Q4 2025.
- A 5-year average of 57.59% and a median of 55.9% in 2022 frame the typical range for Gross Margin.
- Annual changes were most pronounced in 2024 — Gross Margin sank 14749 bps — and 2025, when it soared 4702 bps.
- Tracing CHH's Gross Margin over 5 years: stood at 95.35% in 2022, then dropped by 0 bps to 95.1% in 2023, then tumbled by 155 bps to 52.39% in 2024, then declined by 1 bps to 52.78% in 2025, then surged by 276 bps to 93.06% in 2026.
- The last three Gross Margin figures came in at 93.06% (Q1 2026), 52.78% (Q4 2025), and 58.81% (Q3 2025), per Business Quant data.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Marriott International | 93.02 Bn | 92.56 Bn | 1.97 Bn | 27.87% |
| 2 | Hilton Worldwide Holdings | 73.87 Bn | 72.89 Bn | 3.08 Bn | 92.04% |
| 3 | Hyatt Hotels | 17.07 Bn | 16.78 Bn | 809.00 Mn | 44.23% |
| 4 | H World | 12.87 Bn | 11.09 Bn | 337.97 Mn | 38.85% |
| 5 | Atour Lifestyle Holdings | 8.56 Bn | -826.02 Bn | 242.81 Mn | 59.58% |
| 6 | Wyndham Hotels & Resorts | 5.47 Bn | 5.40 Bn | 349.00 Mn | 93.07% |
| 7 | Choice Hotels International | 4.72 Bn | 4.68 Bn | 243.10 Mn | 55.15% |
| 8 | Civeo | 364.78 Mn | 344.17 Mn | 41.41 Mn | 23.00% |
| 9 | Intercontinental Hotels | 115.49 Mn | -4.73 Bn | - | - |
| 10 | GreenTree Hospitality | 112.00 Mn | 4,368.01 Bn | 32.55 Mn | 98.59% |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 55.15% |
| Mar 31, 2026 | 93.06% |
| Dec 31, 2025 | -52.78% |
| Sep 30, 2025 | 58.81% |
| Jun 30, 2025 | 94.74% |
| Mar 31, 2025 | 93.67% |
| Dec 31, 2024 | -52.39% |
| Sep 30, 2024 | 94.78% |
| Jun 30, 2024 | 52.86% |
| Mar 31, 2024 | 46.66% |
| Dec 31, 2023 | 95.10% |
| Sep 30, 2023 | 51.28% |
| Jun 30, 2023 | 51.51% |
| Mar 31, 2023 | 49.37% |
| Dec 31, 2022 | 95.35% |
| Sep 30, 2022 | 54.01% |
| Jun 30, 2022 | 97.09% |
| Mar 31, 2022 | 55.90% |
| Dec 31, 2021 | 206.42% |
| Sep 30, 2021 | 64.06% |