Growth Metrics

Choice Hotels International (CHH) Gross Margin (2009 - 2026)

Choice Hotels International posted quarterly Gross Margin of 93.06% for Q1 2026, down 62.0% year-on-year from 244.88% in Q1 2025, and down 0.73% on a QoQ basis from 93.74% in Q4 2025.

Choice Hotels International (CHH) has 14 years of Gross Margin data on file, last reported at 93.06% in Q1 2026.

  • For the quarter ending Q1 2026, Gross Margin fell 62.0% year-over-year to 93.06%; the trailing twelve-month figure through Mar 2026 stood at 94.12% (up 1885.0% YoY), and the FY2025 full-year result was 94.26%, down 50.0% from the prior year.
  • Gross Margin for Q1 2026 stood at 93.06%, down from 93.74% in the prior quarter.
  • Across five years, Gross Margin topped out at 96.82% in Q3 2022 and bottomed at 44.39% in Q4 2023.
  • The 5-year median for Gross Margin is 92.31% (2024), against an average of 74.92%.
  • The widest annual swing landed in 2022, when Gross Margin tumbled 16030 bps; it then surged 5028 bps in 2024.
  • A 5-year view of Gross Margin shows it stood at 46.12% in 2022, then declined by 4 bps to 44.39% in 2023, then soared by 113 bps to 94.67% in 2024, then declined by 1 bps to 93.74% in 2025, then retreated by 1 bps to 93.06% in 2026.
  • The last three Gross Margin figures came in at 93.06% (Q1 2026), 93.74% (Q4 2025), and 94.68% (Q3 2025), per Business Quant data.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Gross Margin (Qtr)
1 Marriott International 98.23 Bn 97.78 Bn 6.38 Bn 95.81%
2 Hilton Worldwide Holdings 73.53 Bn 72.99 Bn - -
3 Intercontinental Hotels 23.64 Bn 22.51 Bn - -
4 Hyatt Hotels 16.45 Bn 16.11 Bn 1.75 Bn 100.00%
5 Wyndham Hotels & Resorts 5.97 Bn 5.89 Bn 302.00 Mn 92.35%
6 Choice Hotels International 5.17 Bn 5.13 Bn 316.92 Mn 93.06%
7 Civeo 373.70 Mn 357.15 Mn 40.16 Mn 23.26%
8 GreenTree Hospitality 5.49 Mn -227.74 Mn 30.29 Mn 92.64%
9 Atour Lifestyle Holdings 1.18 Mn -299.91 Bn 241.80 Mn 59.33%
10 H World 1,745.92 -1.44 Bn 824.36 Mn 94.75%

Historic Data

Download Data 🔒
DateValue
Mar 31, 2026 93.06%
Dec 31, 2025 93.74%
Sep 30, 2025 94.68%
Jun 30, 2025 94.74%
Mar 31, 2025 93.67%
Dec 31, 2024 94.67%
Sep 30, 2024 60.06%
Jun 30, 2024 58.78%
Mar 31, 2024 92.31%
Dec 31, 2023 44.39%
Sep 30, 2023 95.62%
Jun 30, 2023 51.51%
Mar 31, 2023 49.37%
Dec 31, 2022 46.12%
Sep 30, 2022 96.82%
Jun 30, 2022 58.19%
Mar 31, 2022 55.90%
Dec 31, 2021 206.42%
Sep 30, 2021 97.82%
Jun 30, 2021 98.08%
Mar 31, 2021 97.73%
Dec 31, 2020 -123.15%
Sep 30, 2020 98.19%
Jun 30, 2020 98.03%
Mar 31, 2020 97.23%
Dec 31, 2019 96.85%
Sep 30, 2019 98.06%
Jun 30, 2019 100.00%
Mar 31, 2019 100.00%
Dec 31, 2018 100.00%
Sep 30, 2018 100.00%
Dec 31, 2013 99.53%
Sep 30, 2013 99.44%
Jun 30, 2013 99.52%
Mar 31, 2013 99.41%
Dec 31, 2012 100.01%
Sep 30, 2012 99.09%
Jun 30, 2012 99.52%
Mar 31, 2012 99.43%
Dec 31, 2011 99.28%
Sep 30, 2011 99.53%
Jun 30, 2011 99.48%
Mar 31, 2011 99.28%
Dec 31, 2010 99.48%
Sep 30, 2010 99.55%
Jun 30, 2010 99.46%
Mar 31, 2010 99.30%
Dec 31, 2009 99.86%
Sep 30, 2009 18.20%
Jun 30, 2009 99.42%