Choice Hotels International CHH
NYSE CHH
$100.60 +1.18 (+1.19%)
At close: Sep 4, 2026 · 4:00 PM EDT

Choice Hotels International (CHH) Gross Margin (2009 - 2026)

Choice Hotels International's (CHH) quarterly Gross Margin came in at 55.15% in Q2 2026, down 349.0% on a YoY basis from 22.15% in Q2 2025, and up 5.06% quarter-over-quarter from 52.5% in Q1 2026.

Analysis

Choice Hotels International (CHH) Gross Margin (2009 - 2026) Analysis & Trends

Choice Hotels International (CHH) has reported Gross Margin for 14 consecutive years, with 55.15% the latest figure, recorded in Q2 2026.

  • For the quarter ending Q2 2026, Gross Margin fell 349.0% year-over-year to 55.15%; the trailing twelve-month figure through Jun 2026 stood at 56.6% (up 70.0% YoY), and the FY2025 full-year result was 58.46%, up 626.0% from the prior year.
  • Gross Margin climbed to 55.15% in Q2 2026 per CHH's latest filing, from 52.5% in the prior quarter.
  • Across five years, Gross Margin topped out at 97.09% in Q2 2022 and bottomed at 44.39% in Q4 2023.
  • Historically, Gross Margin has averaged 57.75% across 5 years, with a median of 53.6% in 2022.
  • The sharpest annual moves came in 2022 and 2025: Gross Margin plunged 5099 bps in 2022, then surged 1014 bps in 2025.
  • Over 5 years, Gross Margin stood at 46.12% in 2022, then fell by 4 bps to 44.39% in 2023, then rose by 20 bps to 53.2% in 2024, then grew by 11 bps to 59.27% in 2025, then slipped by 7 bps to 55.15% in 2026.
  • According to Business Quant data, Gross Margin over the past three periods registered 55.15%, 52.5%, and 59.27% for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Gross Margin (Qtr)
1 Marriott International 87.75 Bn 87.29 Bn 1.97 Bn 27.87%
2 Hilton Worldwide Holdings 70.18 Bn 69.20 Bn 3.08 Bn 92.04%
3 Hyatt Hotels 15.65 Bn 15.36 Bn 809.00 Mn 44.23%
4 H World 14.06 Bn 11.97 Bn 453.94 Mn 43.23%
5 Atour Lifestyle Holdings 8.60 Bn 7.76 Bn 511.83 Mn 99.50%
6 Wyndham Hotels & Resorts 5.33 Bn 5.26 Bn 349.00 Mn 93.07%
7 Choice Hotels International 4.55 Bn 4.50 Bn 243.10 Mn 55.15%
8 Hotel101 Global Holdings 1.22 Bn 1.20 Bn - -
9 Studio City International Holdings 329.33 Mn 206.54 Mn 144.08 Mn 87.55%
10 GreenTree Hospitality 113.35 Mn 117.86 Mn 34.50 Mn 99.56%
Historic Data

Historic Data

Download Data
DateValue
Jun 30, 2026 55.15%
Mar 31, 2026 52.50%
Dec 31, 2025 59.27%
Sep 30, 2025 58.81%
Jun 30, 2025 58.64%
Mar 31, 2025 56.80%
Dec 31, 2024 53.20%
Sep 30, 2024 54.92%
Jun 30, 2024 52.86%
Mar 31, 2024 46.66%
Dec 31, 2023 44.39%
Sep 30, 2023 51.28%
Jun 30, 2023 51.51%
Mar 31, 2023 49.37%
Dec 31, 2022 46.12%
Sep 30, 2022 54.01%
Jun 30, 2022 97.09%
Mar 31, 2022 96.84%
Dec 31, 2021 97.11%
Sep 30, 2021 97.82%