Choice Hotels International (CHH) Gross Margin (2009 - 2026)
Choice Hotels International's (CHH) quarterly Gross Margin came in at 55.15% in Q2 2026, down 349.0% on a YoY basis from 22.15% in Q2 2025, and up 5.06% quarter-over-quarter from 52.5% in Q1 2026.
Analysis
Choice Hotels International (CHH) Gross Margin (2009 - 2026) Analysis & Trends
Choice Hotels International (CHH) has reported Gross Margin for 14 consecutive years, with 55.15% the latest figure, recorded in Q2 2026.
- For the quarter ending Q2 2026, Gross Margin fell 349.0% year-over-year to 55.15%; the trailing twelve-month figure through Jun 2026 stood at 56.6% (up 70.0% YoY), and the FY2025 full-year result was 58.46%, up 626.0% from the prior year.
- Gross Margin climbed to 55.15% in Q2 2026 per CHH's latest filing, from 52.5% in the prior quarter.
- Across five years, Gross Margin topped out at 97.09% in Q2 2022 and bottomed at 44.39% in Q4 2023.
- Historically, Gross Margin has averaged 57.75% across 5 years, with a median of 53.6% in 2022.
- The sharpest annual moves came in 2022 and 2025: Gross Margin plunged 5099 bps in 2022, then surged 1014 bps in 2025.
- Over 5 years, Gross Margin stood at 46.12% in 2022, then fell by 4 bps to 44.39% in 2023, then rose by 20 bps to 53.2% in 2024, then grew by 11 bps to 59.27% in 2025, then slipped by 7 bps to 55.15% in 2026.
- According to Business Quant data, Gross Margin over the past three periods registered 55.15%, 52.5%, and 59.27% for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Marriott International | 87.75 Bn | 87.29 Bn | 1.97 Bn | 27.87% |
| 2 | Hilton Worldwide Holdings | 70.18 Bn | 69.20 Bn | 3.08 Bn | 92.04% |
| 3 | Hyatt Hotels | 15.65 Bn | 15.36 Bn | 809.00 Mn | 44.23% |
| 4 | H World | 14.06 Bn | 11.97 Bn | 453.94 Mn | 43.23% |
| 5 | Atour Lifestyle Holdings | 8.60 Bn | 7.76 Bn | 511.83 Mn | 99.50% |
| 6 | Wyndham Hotels & Resorts | 5.33 Bn | 5.26 Bn | 349.00 Mn | 93.07% |
| 7 | Choice Hotels International | 4.55 Bn | 4.50 Bn | 243.10 Mn | 55.15% |
| 8 | Hotel101 Global Holdings | 1.22 Bn | 1.20 Bn | - | - |
| 9 | Studio City International Holdings | 329.33 Mn | 206.54 Mn | 144.08 Mn | 87.55% |
| 10 | GreenTree Hospitality | 113.35 Mn | 117.86 Mn | 34.50 Mn | 99.56% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 55.15% |
| Mar 31, 2026 | 52.50% |
| Dec 31, 2025 | 59.27% |
| Sep 30, 2025 | 58.81% |
| Jun 30, 2025 | 58.64% |
| Mar 31, 2025 | 56.80% |
| Dec 31, 2024 | 53.20% |
| Sep 30, 2024 | 54.92% |
| Jun 30, 2024 | 52.86% |
| Mar 31, 2024 | 46.66% |
| Dec 31, 2023 | 44.39% |
| Sep 30, 2023 | 51.28% |
| Jun 30, 2023 | 51.51% |
| Mar 31, 2023 | 49.37% |
| Dec 31, 2022 | 46.12% |
| Sep 30, 2022 | 54.01% |
| Jun 30, 2022 | 97.09% |
| Mar 31, 2022 | 96.84% |
| Dec 31, 2021 | 97.11% |
| Sep 30, 2021 | 97.82% |