Choice Hotels International (CHH) Gross Margin (2009 - 2026)

Choice Hotels International (CHH) reported Gross Margin of 93.06% for Q1 2026, down 62.0% on a YoY basis from 244.88% in Q1 2025, and down 0.73% quarter-over-quarter from 93.74% in Q4 2025.

Choice Hotels International (CHH) Gross Margin (2009 - 2026) Analysis & Trends

Choice Hotels International has reported Gross Margin for 14 years, with the latest figure at 93.06% in Q1 2026.

  • For the quarter ending Q1 2026, Gross Margin fell 62.0% year-over-year to 93.06%; the trailing twelve-month figure through Mar 2026 stood at 94.12% (up 1885.0% YoY), and the FY2025 full-year result was 94.26%, down 50.0% from the prior year.
  • Gross Margin for Q1 2026 stood at 93.06%, down from 93.74% in the prior quarter.
  • The five-year high for Gross Margin was 96.82% in Q3 2022, with the low at 44.39% in Q4 2023.
  • Historically, Gross Margin has averaged 74.92% across 5 years, with a median of 92.31% in 2024.
  • Annual changes were most pronounced in 2022 — Gross Margin sank 16030 bps — and 2024, when it surged 5028 bps.
  • Choice Hotels International's Gross Margin stood at 46.12% in 2022, then dropped by 4 bps to 44.39% in 2023, then surged by 113 bps to 94.67% in 2024, then dropped by 1 bps to 93.74% in 2025, then fell by 1 bps to 93.06% in 2026.
  • The last three Gross Margin figures came in at 93.06% (Q1 2026), 93.74% (Q4 2025), and 94.68% (Q3 2025), per Business Quant data.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Gross Margin (Qtr)
1 Marriott International 106.28 Bn 105.82 Bn 6.38 Bn 95.81%
2 Hilton Worldwide Holdings 80.50 Bn 79.97 Bn - -
3 Intercontinental Hotels 26.35 Bn 25.21 Bn - -
4 Hyatt Hotels 18.67 Bn 18.32 Bn 1.75 Bn 100.00%
5 Wyndham Hotels & Resorts 6.42 Bn 6.34 Bn 302.00 Mn 92.35%
6 Choice Hotels International 5.30 Bn 5.26 Bn 316.92 Mn 93.06%
7 Atour Lifestyle Holdings 2.06 Bn -359.74 Bn 241.80 Mn 59.33%
8 Civeo 370.36 Mn 353.81 Mn 40.16 Mn 23.26%
9 GreenTree Hospitality 5.49 Mn -227.74 Mn 26.57 Mn 81.27%
10 H World 1,693.88 -1.44 Bn 824.36 Mn 94.75%

Historic Data

Download Data
DateValue
Mar 31, 2026 93.06%
Dec 31, 2025 93.74%
Sep 30, 2025 94.68%
Jun 30, 2025 94.74%
Mar 31, 2025 93.67%
Dec 31, 2024 94.67%
Sep 30, 2024 60.06%
Jun 30, 2024 58.78%
Mar 31, 2024 92.31%
Dec 31, 2023 44.39%
Sep 30, 2023 95.62%
Jun 30, 2023 51.51%
Mar 31, 2023 49.37%
Dec 31, 2022 46.12%
Sep 30, 2022 96.82%
Jun 30, 2022 58.19%
Mar 31, 2022 55.90%
Dec 31, 2021 206.42%
Sep 30, 2021 97.82%
Jun 30, 2021 98.08%