Choice Hotels International (CHH) Gross Margin (2009 - 2026)
Choice Hotels International (CHH) posted Gross Margin of 93.06% for Q1 2026, up 276.31% on a QoQ basis from 52.78% in Q4 2025, and down 62.0% year-over-year from 244.88% in Q1 2025.
Choice Hotels International (CHH) Gross Margin (2009 - 2026) Analysis & Trends
Choice Hotels International's Gross Margin history runs 14 years deep, the most recent figure standing at 93.06% for Q1 2026.
- Quarterly Gross Margin fell 62.0% year-over-year to 93.06% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 48.49% (up 162.0% YoY) and the FY2025 annual result came in at 58.46%, down 13.0% from the prior year.
- Gross Margin was 93.06% for Q1 2026 at Choice Hotels International, up from 52.78% in the prior quarter.
- Across five years, Gross Margin topped out at 97.09% in Q2 2022 and bottomed at 52.78% in Q4 2025.
- A 5-year average of 57.59% and a median of 55.9% in 2022 frame the typical range for Gross Margin.
- Annual changes were most pronounced in 2024 — Gross Margin plunged 14749 bps — and 2025, when it soared 4702 bps.
- Choice Hotels International's Gross Margin stood at 95.35% in 2022, then fell by 0 bps to 95.1% in 2023, then sank by 155 bps to 52.39% in 2024, then retreated by 1 bps to 52.78% in 2025, then jumped by 276 bps to 93.06% in 2026.
- Business Quant data shows CHH's Gross Margin at 93.06% in Q1 2026, 52.78% in Q4 2025, and 58.81% in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Intercontinental Hotels | 24,088,955.24 Bn | 24,088,950.39 Bn | - | - |
| 2 | Marriott International | 96.11 Bn | 95.65 Bn | 6.38 Bn | 95.81% |
| 3 | Hilton Worldwide Holdings | 73.11 Bn | 73.08 Bn | 2.70 Bn | 92.00% |
| 4 | Hyatt Hotels | 17.34 Bn | 16.99 Bn | 1.75 Bn | 100.00% |
| 5 | Atour Lifestyle Holdings | 12.95 Bn | -818.18 Bn | 241.80 Mn | 59.33% |
| 6 | Wyndham Hotels & Resorts | 5.54 Bn | 5.46 Bn | 349.00 Mn | 93.07% |
| 7 | Choice Hotels International | 4.94 Bn | 4.90 Bn | 316.92 Mn | 93.06% |
| 8 | H World | 1.80 Bn | 19.15 Mn | 337.97 Mn | 38.85% |
| 9 | Civeo | 398.09 Mn | 381.54 Mn | 40.16 Mn | 23.26% |
| 10 | Mdjm | 2,036.85 | -698,442.15 | - | - |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 93.06% |
| Dec 31, 2025 | -52.78% |
| Sep 30, 2025 | 58.81% |
| Jun 30, 2025 | 94.74% |
| Mar 31, 2025 | 93.67% |
| Dec 31, 2024 | -52.39% |
| Sep 30, 2024 | 94.78% |
| Jun 30, 2024 | 52.86% |
| Mar 31, 2024 | 46.66% |
| Dec 31, 2023 | 95.10% |
| Sep 30, 2023 | 51.28% |
| Jun 30, 2023 | 51.51% |
| Mar 31, 2023 | 49.37% |
| Dec 31, 2022 | 95.35% |
| Sep 30, 2022 | 54.01% |
| Jun 30, 2022 | 97.09% |
| Mar 31, 2022 | 55.90% |
| Dec 31, 2021 | 206.42% |
| Sep 30, 2021 | 64.06% |
| Jun 30, 2021 | 98.08% |