Lamar Advertising (LAMR) Return on Invested Capital [ROIC] (2010 - 2026)
Lamar Advertising's Return on Invested Capital [ROIC] came in at 16.13% for Q2 2026, up 2.25 percentage points from 13.88% a year earlier and up 0.10 percentage points from the prior quarter.
Lamar Advertising (LAMR) Return on Invested Capital [ROIC] (2010 - 2026) Analysis & Trends
For FY2025, Lamar Advertising's Return on Invested Capital [ROIC] was 17.17%, up 5.25 percentage points from FY2024.
- Return on Invested Capital [ROIC] carries a five-year change of +7.42 percentage points (FY2020 to FY2025).
- Going back by year, Return on Invested Capital [ROIC] was 11.92% in FY2024 (-2.69 pp), 14.61% in FY2023 (+1.89 pp), 12.72% in FY2022 (+0.49 pp) and 12.24% in FY2021 (+2.48 pp).
- The five-year range for quarterly Return on Invested Capital [ROIC] is 12.06% (Q4 2024) to 16.91% (Q4 2025).
- Year-over-year, Return on Invested Capital [ROIC] has increased for three consecutive quarters, with an average year-over-year change of +0.78 percentage points over the last eight quarters.
- The fastest year-over-year change in Return on Invested Capital [ROIC] over five years came in Q4 2025 (a gain of 4.85 percentage points), and the weakest in Q4 2024 (a drop of 2.43 percentage points).
- Business Quant data shows LAMR's Return on Invested Capital [ROIC] at 16.03% (Q1 2026), 16.91% (Q4 2025) and 13.54% (Q3 2025) in the three quarters before Q2 2026.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROIC (Qtr) |
|---|---|---|---|---|---|
| 1 | American Tower | 75.57 Bn | 75.31 Bn | 2.72 Bn | 9.21% |
| 2 | Digital Realty Trust | 66.06 Bn | 56.59 Bn | - | 2.12% |
| 3 | Crown Castle | 28.31 Bn | 27.05 Bn | 989.00 Mn | 10.36% |
| 4 | Sba Communications | 16.81 Bn | 16.90 Bn | 539.27 Mn | 13.99% |
| 5 | Lamar Advertising | 12.56 Bn | 12.38 Bn | 422.53 Mn | 16.13% |
| 6 | OUTFRONT Media | 5.05 Bn | 4.82 Bn | 276.40 Mn | 12.10% |
| 7 | Array Digital Infrastructure | 2.97 Bn | 1.87 Bn | 30.57 Mn | 19.26% |
| 8 | IHS Holding | 2.79 Bn | -67.81 Mn | 207.10 Mn | 23.09% |
| 9 | Fermi | 2.57 Bn | 1.71 Bn | - | - |
| 10 | Clear Channel Outdoor Holdings | 1.22 Bn | 503.54 Mn | 241.86 Mn | 17.66% |
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 16.13% |
| Mar 31, 2026 | 16.03% |
| Dec 31, 2025 | 16.91% |
| Sep 30, 2025 | 13.54% |
| Jun 30, 2025 | 13.88% |
| Mar 31, 2025 | 13.56% |
| Dec 31, 2024 | 12.06% |
| Sep 30, 2024 | 15.13% |
| Jun 30, 2024 | 14.81% |
| Mar 31, 2024 | 14.62% |
| Dec 31, 2023 | 14.48% |
| Sep 30, 2023 | 12.46% |
| Jun 30, 2023 | 12.42% |
| Mar 31, 2023 | 12.27% |
| Dec 31, 2022 | 12.35% |
| Sep 30, 2022 | 13.44% |
| Jun 30, 2022 | 12.61% |
| Mar 31, 2022 | 12.57% |
| Dec 31, 2021 | 12.25% |
| Sep 30, 2021 | 12.39% |
Lamar Advertising Return on Invested Capital [ROIC] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-invested-capital-%5Broic%5D&ticker=LAMR&period=max&api_key=YOUR_API_KEY
import requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-invested-capital-[roic]", "ticker": "LAMR", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()
const res = await fetch("https://data.businessquant.com/historic?slug=return-on-invested-capital-%5Broic%5D&ticker=LAMR&period=max&api_key=YOUR_API_KEY");
const data = await res.json();