Billboard Advertising was Lamar Advertising’s largest revenue line in fiscal 2025, bringing in $2.01B of $2.27B (89%).
| Contract with Customer, Sales Channel | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Billboard Advertising | $1.81B | $1.88B | $1.96B | $2.01B | ||||||
| Transit Advertising | $138.00M | $150.84M | $166.90M | $163.18M | ||||||
| Logo Advertising | $80.15M | $82.32M | $84.03M | $89.18M | ||||||
| Total | $2.03B | $2.11B | $2.21B | $2.27B |
Lamar Advertising brought in $2.27B from its three revenue lines in fiscal 2025, the year ended December 31, 2025. That was up 2.7% from $2.21B in fiscal 2024. Billboard Advertising was the largest at $2.01B (88.9%), ahead of Transit Advertising at $163.18M (7.2%) and Logo Advertising at $89.18M (3.9%).
Compared with fiscal 2024, Logo Advertising grew fastest, up 6.1% to $89.18M, while Transit Advertising fell the most, down 2.2% to $163.18M. From fiscal 2022 to 2025, combined revenue from these revenue lines grew from $2.03B to $2.27B, a compound annual growth rate of 3.7%. Billboard Advertising's share held steady at about 88.9%.
Billboard was Lamar Advertising’s largest segment in fiscal 2025, bringing in $2.01B of $2.27B (89%).
| Segment | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|
| Billboard | $1.81B | $1.88B | $1.96B | $2.01B |
| Other | $218.15M | $233.16M | $250.93M | $252.36M |
| Total | $2.03B | $2.11B | $2.21B | $2.27B |
Lamar Advertising brought in $2.27B from its two segments in fiscal 2025, the year ended December 31, 2025. That was up 2.7% from $2.21B in fiscal 2024. Billboard was the largest at $2.01B (88.9%), ahead of Other at $252.36M (11.1%).
Compared with fiscal 2024, Billboard grew 2.9% to $2.01B and Other grew 0.6% to $252.36M. From fiscal 2022 to 2025, combined revenue from these segments grew from $2.03B to $2.27B, a compound annual growth rate of 3.7%. Billboard's share held steady at about 88.9%.
Guarantor Subsidiaries was Lamar Advertising’s largest revenue line in fiscal 2025, bringing in $2.23B of $2.27B (98%).
| Consolidated Entities | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Lamar Media Corp. & Subsidiaries | $2.03B | $2.11B | $2.21B | — | |||||||
| Guarantor Subsidiaries | — | — | — | $2.23B | |||||||
| Non- Guarantor Subsidiaries | — | — | — | $39.49M | |||||||
| Non-Guarantor Subsidiaries | — | — | — | — | |||||||
| Total | $2.03B | $2.11B | $2.21B | $2.27B |
Lamar Advertising brought in $2.27B from its two revenue lines in fiscal 2025, the year ended December 31, 2025. Lamar Advertising regrouped these revenue lines after fiscal 2024, so the total does not compare directly with that year's $2.21B. Guarantor Subsidiaries was the largest at $2.23B (98.3%), ahead of Non- Guarantor Subsidiaries at $39.49M (1.7%).
Lamar Advertising began breaking out Non- Guarantor Subsidiaries in fiscal 2025, when it brought in $39.49M. Lamar Advertising stopped reporting Lamar Media Corp. & Subsidiaries as a separate revenue line after fiscal 2024, when it brought in $2.21B.
Lamar Advertising (LAMR) reports its revenue by contract with customer, sales channel, by segment and by consolidated entities. In fiscal 2025, Billboard Advertising was its largest revenue line, bringing in $2.01B (88.9% of the total), followed by Transit Advertising at $163.18M (7.2%).
Billboard Advertising was Lamar Advertising's largest revenue line in fiscal 2025, bringing in $2.01B, or 88.9% of the $2.27B total across its three revenue lines.
Billboard was Lamar Advertising's largest segment in fiscal 2025, bringing in $2.01B, or 88.9% of the $2.27B total across its two segments.
Among Lamar Advertising's revenue lines that make up at least 2% of revenue, Logo Advertising grew fastest in fiscal 2025, up 6.1% from $84.03M to $89.18M.
Every figure comes from Lamar Advertising's annual financial filings, as reported. Each line keeps the name Lamar Advertising gives it, and years follow its fiscal calendar.
Lamar Advertising's revenue by contract with customer, sales channel goes back to fiscal 2016, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.