Growth Metrics

Lamar Advertising (LAMR) Gross Margin (2016 - 2025)

Lamar Advertising (LAMR) has disclosed Gross Margin for 17 consecutive years, with 67.94% as the latest value for Q3 2025.

  • On a quarterly basis, Gross Margin rose 31.0% to 67.94% in Q3 2025 year-over-year; TTM through Sep 2025 was 65.79%, a 60.0% decrease, with the full-year FY2024 number at 67.02%, changed N/A from a year prior.
  • Gross Margin was 67.94% for Q3 2025 at Lamar Advertising, up from 64.39% in the prior quarter.
  • In the past five years, Gross Margin ranged from a high of 69.11% in Q3 2021 to a low of 64.26% in Q1 2023.
  • A 5-year average of 66.67% and a median of 67.67% in 2023 define the central range for Gross Margin.
  • Peak YoY movement for Gross Margin: skyrocketed 441bps in 2021, then plummeted -115bps in 2022.
  • Lamar Advertising's Gross Margin stood at 68.15% in 2021, then dropped by 0bps to 67.96% in 2022, then fell by 0bps to 67.71% in 2023, then dropped by -4bps to 64.8% in 2024, then rose by 5bps to 67.94% in 2025.
  • Per Business Quant, the three most recent readings for LAMR's Gross Margin are 67.94% (Q3 2025), 64.39% (Q1 2025), and 64.8% (Q4 2024).