Lamar Advertising (LAMR) Gross Margin (2009 - 2026)
Lamar Advertising's (LAMR) quarterly Gross Margin came in at 68.51% in Q2 2026, up 75.0% year-over-year from 39.15% in Q2 2025, and up 4.94% quarter-over-quarter from 65.28% in Q1 2026.
Analysis
Lamar Advertising (LAMR) Gross Margin (2009 - 2026) Analysis & Trends
Lamar Advertising (LAMR) has reported Gross Margin for 18 consecutive years, with 68.51% the latest figure, recorded in Q2 2026.
- On a quarterly basis, Gross Margin rose 75.0% year-over-year to 68.51% in Q2 2026; TTM through Jun 2026 was 67.43%, a 45.0% increase from a year earlier, with the FY2025 full-year figure at 67.04%, up 2.0% from the prior year.
- Gross Margin was 68.51% for Q2 2026 at Lamar Advertising, up from 65.28% in the prior quarter.
- Over five years, Gross Margin peaked at 68.51% in Q2 2026 and troughed at 64.26% in Q1 2023.
- A 5-year average of 66.96% and a median of 67.67% in 2023 frame the typical range for Gross Margin.
- Across the five-year window, Gross Margin slumped 115 bps in 2022 and jumped 89 bps in 2026, its largest moves.
- Over 5 years, Gross Margin stood at 67.54% in 2022, then dropped by 0 bps to 67.37% in 2023, then climbed by 1 bps to 67.84% in 2024, then dropped by 0 bps to 67.72% in 2025, then gained by 1 bps to 68.51% in 2026.
- The last three Gross Margin figures came in at 68.51% (Q2 2026), 65.28% (Q1 2026), and 67.72% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Lamar Advertising | 14.98 Bn | 14.91 Bn | 422.53 Mn | 68.51% |
| 2 | OUTFRONT Media | 5.00 Bn | 4.96 Bn | 276.40 Mn | 52.90% |
| 3 | Clear Channel Outdoor Holdings | 1.21 Bn | 1.02 Bn | 241.86 Mn | 55.21% |
| 4 | Boston Omaha | 410.40 Mn | 378.86 Mn | 16.00 Mn | 72.09% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 68.51% |
| Mar 31, 2026 | 65.28% |
| Dec 31, 2025 | 67.72% |
| Sep 30, 2025 | 67.94% |
| Jun 30, 2025 | 67.76% |
| Mar 31, 2025 | 64.39% |
| Dec 31, 2024 | 67.84% |
| Sep 30, 2024 | 67.63% |
| Jun 30, 2024 | 67.58% |
| Mar 31, 2024 | 64.74% |
| Dec 31, 2023 | 67.37% |
| Sep 30, 2023 | 67.71% |
| Jun 30, 2023 | 68.26% |
| Mar 31, 2023 | 64.26% |
| Dec 31, 2022 | 67.54% |
| Sep 30, 2022 | 67.96% |
| Jun 30, 2022 | 67.80% |
| Mar 31, 2022 | 65.05% |
| Dec 31, 2021 | 68.15% |
| Sep 30, 2021 | 69.11% |