Growth Metrics

Lamar Advertising (LAMR) Gross Margin (2009 - 2025)

Lamar Advertising (LAMR) reported Gross Margin of 67.72% for Q4 2025, down 12.0% year-over-year from 76.95% in Q4 2024, and little changed on a QoQ basis from 67.94% in Q3 2025.

Lamar Advertising (LAMR) has 17 years of Gross Margin data on file, last reported at 67.72% in Q4 2025.

  • Quarterly Gross Margin fell 12.0% year-over-year to 67.72% in Q4 2025, while the trailing twelve-month figure through Dec 2025 was 67.04% (up 2.0% YoY) and the FY2025 annual result came in at 67.04%, up 2.0% from the prior year.
  • Gross Margin steadied at 67.72% in Q4 2025 per LAMR's latest filing, from 67.94% in the prior quarter.
  • Across five years, Gross Margin topped out at 69.11% in Q3 2021 and bottomed at 64.26% in Q1 2023.
  • The 5-year median for Gross Margin is 67.72% (2025), against an average of 67.09%.
  • The widest annual swing landed in 2021, when Gross Margin jumped 700 bps; it then tumbled 115 bps in 2022.
  • Tracing LAMR's Gross Margin over 5 years: stood at 68.15% in 2021, then slipped by 1 bps to 67.54% in 2022, then slipped by 0 bps to 67.37% in 2023, then advanced by 1 bps to 67.84% in 2024, then slipped by 0 bps to 67.72% in 2025.
  • Per Business Quant, the three latest LAMR Gross Margin figures stand at 67.72% (Q4 2025), 67.94% (Q3 2025), and 67.76% (Q2 2025).

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Gross Margin (Qtr)
1 Equinix 106.10 Bn 103.07 Bn 2.20 Bn 90.14%
2 American Tower 85.70 Bn 92.20 Bn 2.70 Bn 98.59%
3 Digital Realty Trust 67.00 Bn 66.16 Bn - -
4 Crown Castle 40.17 Bn 40.12 Bn 984.00 Mn 97.43%
5 Iron Mountain 37.80 Bn 37.83 Bn 1.05 Bn 54.04%
6 Sba Communications 21.99 Bn 22.08 Bn 532.10 Mn 75.64%
7 Weyerhaeuser 16.98 Bn 16.68 Bn 318.00 Mn 18.41%
8 Lamar Advertising 15.51 Bn 15.46 Bn 403.56 Mn 67.72%
9 Gaming & Leisure Properties 13.46 Bn 13.86 Bn - -
10 OUTFRONT Media 5.85 Bn 5.81 Bn 202.10 Mn 47.04%

Historic Data

Download Data 🔒
DateValue
Dec 31, 2025 67.72%
Sep 30, 2025 67.94%
Jun 30, 2025 67.76%
Mar 31, 2025 64.39%
Dec 31, 2024 67.84%
Sep 30, 2024 67.63%
Jun 30, 2024 67.58%
Mar 31, 2024 64.74%
Dec 31, 2023 67.37%
Sep 30, 2023 67.71%
Jun 30, 2023 68.26%
Mar 31, 2023 64.26%
Dec 31, 2022 67.54%
Sep 30, 2022 67.96%
Jun 30, 2022 67.80%
Mar 31, 2022 65.05%
Dec 31, 2021 68.15%
Sep 30, 2021 69.11%
Jun 30, 2021 68.44%
Mar 31, 2021 64.62%
Dec 31, 2020 67.84%
Sep 30, 2020 64.70%
Jun 30, 2020 61.44%
Mar 31, 2020 63.23%
Dec 31, 2019 66.63%
Sep 30, 2019 67.49%
Jun 30, 2019 67.38%
Mar 31, 2019 63.46%
Dec 31, 2018 66.80%
Sep 30, 2018 66.38%
Jun 30, 2018 66.46%
Mar 31, 2018 61.69%
Dec 31, 2017 65.12%
Sep 30, 2017 66.20%
Jun 30, 2017 65.98%
Mar 31, 2017 61.93%
Dec 31, 2016 65.77%
Sep 30, 2016 65.99%
Jun 30, 2016 65.75%
Mar 31, 2016 61.98%
Dec 31, 2015 65.47%
Sep 30, 2015 65.30%
Jun 30, 2015 66.32%
Mar 31, 2015 62.57%
Dec 31, 2014 65.82%
Sep 30, 2014 66.45%
Jun 30, 2014 65.42%
Mar 31, 2014 60.87%
Dec 31, 2013 65.67%
Sep 30, 2013 65.86%
Jun 30, 2013 66.22%
Mar 31, 2013 61.49%
Dec 31, 2012 65.00%
Sep 30, 2012 66.45%
Jun 30, 2012 65.10%
Mar 31, 2012 59.74%
Dec 31, 2011 64.18%
Sep 30, 2011 65.22%
Jun 30, 2011 64.87%
Mar 31, 2011 60.99%
Dec 31, 2010 63.55%
Sep 30, 2010 65.19%
Jun 30, 2010 65.14%
Mar 31, 2010 59.63%
Dec 31, 2009 62.00%
Sep 30, 2009 64.08%
Jun 30, 2009 63.80%