Growth Metrics

Lamar Advertising (LAMR) Gross Margin (2016 - 2025)

Lamar Advertising (LAMR) has disclosed Gross Margin for 17 consecutive years, with 67.72% as the latest value for Q4 2025.

  • Quarterly Gross Margin fell 12.0% to 67.72% in Q4 2025 from the year-ago period, while the trailing twelve-month figure was 67.04% through Dec 2025, up 2.0% year-over-year, with the annual reading at 67.04% for FY2025, 2.0% up from the prior year.
  • Gross Margin for Q4 2025 was 67.72% at Lamar Advertising, roughly flat from 67.94% in the prior quarter.
  • The five-year high for Gross Margin was 69.11% in Q3 2021, with the low at 64.26% in Q1 2023.
  • Average Gross Margin over 5 years is 67.09%, with a median of 67.72% recorded in 2025.
  • The sharpest move saw Gross Margin skyrocketed 700bps in 2021, then tumbled -115bps in 2022.
  • Over 5 years, Gross Margin stood at 68.15% in 2021, then dropped by -1bps to 67.54% in 2022, then dropped by 0bps to 67.37% in 2023, then rose by 1bps to 67.84% in 2024, then dropped by 0bps to 67.72% in 2025.
  • According to Business Quant data, Gross Margin over the past three periods came in at 67.72%, 67.94%, and 67.76% for Q4 2025, Q3 2025, and Q2 2025 respectively.