Lamar Advertising (LAMR) Goodwill (2009 - 2026)
Lamar Advertising's (LAMR) quarterly Goodwill came in at $2.1 billion in Q2 2026, up 3.73% year-over-year from $2.0 billion in Q2 2025, and little changed quarter-over-quarter from $2.1 billion in Q1 2026.
Analysis
Lamar Advertising (LAMR) Goodwill (2009 - 2026) Analysis & Trends
Lamar Advertising (LAMR) has reported Goodwill for 18 consecutive years, with $2.1 billion the latest figure, recorded in Q2 2026.
- On a quarterly basis, Goodwill rose 3.73% year-over-year to $2.1 billion in Q2 2026; TTM through Jun 2026 was $2.1 billion, a 3.73% increase from a year earlier, with the FY2025 full-year figure at $2.1 billion, up 3.74% from the prior year.
- Goodwill was $2.1 billion for Q2 2026 at Lamar Advertising, roughly flat from $2.1 billion in the prior quarter.
- Over five years, Goodwill peaked at $2.3 billion in Q4 2023 and troughed at $1.9 billion in Q1 2022.
- A 5-year average of $2.1 billion and a median of $2.0 billion in 2024 frame the typical range for Goodwill.
- Across the five-year window, Goodwill advanced 5.1% in 2023 and fell 11.09% in 2024, its largest moves.
- Over 5 years, Goodwill stood at $2.3 billion in 2022, then climbed by 0.0% to $2.3 billion in 2023, then retreated by 11.09% to $2.0 billion in 2024, then climbed by 3.74% to $2.1 billion in 2025, then fell by 0.0% to $2.1 billion in 2026.
- The last three Goodwill figures came in at $2.1 billion (Q2 2026), $2.1 billion (Q1 2026), and $2.1 billion (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Lamar Advertising | 14.98 Bn | 14.91 Bn | 422.53 Mn |
| 2 | OUTFRONT Media | 5.00 Bn | 4.96 Bn | 276.40 Mn |
| 3 | Clear Channel Outdoor Holdings | 1.21 Bn | 1.02 Bn | 241.86 Mn |
| 4 | Boston Omaha | 410.40 Mn | 378.86 Mn | 16.00 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 2.11 Bn |
| Mar 31, 2026 | 2.11 Bn |
| Dec 31, 2025 | 2.11 Bn |
| Sep 30, 2025 | 2.11 Bn |
| Jun 30, 2025 | 2.04 Bn |
| Mar 31, 2025 | 2.04 Bn |
| Dec 31, 2024 | 2.04 Bn |
| Sep 30, 2024 | 2.04 Bn |
| Jun 30, 2024 | 2.04 Bn |
| Mar 31, 2024 | 2.04 Bn |
| Dec 31, 2023 | 2.29 Bn |
| Sep 30, 2023 | 2.04 Bn |
| Jun 30, 2023 | 2.04 Bn |
| Mar 31, 2023 | 2.04 Bn |
| Dec 31, 2022 | 2.29 Bn |
| Sep 30, 2022 | 2.00 Bn |
| Jun 30, 2022 | 2.00 Bn |
| Mar 31, 2022 | 1.94 Bn |
| Dec 31, 2021 | 2.19 Bn |
| Sep 30, 2021 | 1.93 Bn |