Lamar Advertising LAMR
NASDAQ LAMR
$151.01 -2.97 (-1.93%)
At close: Aug 20, 2026 · 4:00 PM EDT

Lamar Advertising (LAMR) Goodwill (2009 - 2026)

Lamar Advertising (LAMR) posted quarterly Goodwill of $2.1 billion for Q1 2026, up 3.74% year-over-year from $2.0 billion in Q1 2025, and little changed quarter-over-quarter from $2.1 billion in Q4 2025.

Lamar Advertising (LAMR) Goodwill (2009 - 2026) Analysis & Trends

Lamar Advertising (LAMR) has reported Goodwill for 18 consecutive years, with $2.1 billion the latest figure, recorded in Q1 2026.

  • In Q1 2026, Goodwill rose 3.74% year-over-year to $2.1 billion; the TTM figure through Mar 2026 stood at $2.1 billion (up 3.74% YoY), while the FY2025 annual figure was $2.1 billion, up 3.74% from the prior year.
  • Goodwill steadied at $2.1 billion in Q1 2026 per LAMR's latest filing, from $2.1 billion in the prior quarter.
  • Across five years, Goodwill topped out at $2.3 billion in Q4 2023 and bottomed at $1.9 billion in Q1 2022.
  • Historically, Goodwill has averaged $2.1 billion across 5 years, with a median of $2.0 billion in 2024.
  • Annual changes were most pronounced in 2023 — Goodwill climbed 5.1% — and 2024, when it retreated 11.09%.
  • Lamar Advertising's Goodwill stood at $2.3 billion in 2022, then increased by 0.0% to $2.3 billion in 2023, then slipped by 11.09% to $2.0 billion in 2024, then increased by 3.74% to $2.1 billion in 2025, then dropped by 0.0% to $2.1 billion in 2026.
  • Business Quant data shows LAMR's Goodwill at $2.1 billion in Q1 2026, $2.1 billion in Q4 2025, and $2.1 billion in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Equinix 106.74 Bn 104.52 Bn 1.40 Bn
2 American Tower 82.05 Bn 80.29 Bn 2.72 Bn
3 Digital Realty Trust 68.79 Bn 66.93 Bn -
4 Iron Mountain 36.65 Bn 36.44 Bn 1.07 Bn
5 Crown Castle 32.67 Bn 31.63 Bn 989.00 Mn
6 Sba Communications 19.18 Bn 19.18 Bn 539.27 Mn
7 Weyerhaeuser 17.80 Bn 17.27 Bn 311.00 Mn
8 Lamar Advertising 15.33 Bn 15.26 Bn 422.53 Mn
9 Gaming & Leisure Properties 12.49 Bn 12.49 Bn -
10 Rayonier 6.43 Bn 6.01 Bn 75.67 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 2.11 Bn
Dec 31, 2025 2.11 Bn
Sep 30, 2025 2.11 Bn
Jun 30, 2025 2.04 Bn
Mar 31, 2025 2.04 Bn
Dec 31, 2024 2.04 Bn
Sep 30, 2024 2.04 Bn
Jun 30, 2024 2.04 Bn
Mar 31, 2024 2.04 Bn
Dec 31, 2023 2.29 Bn
Sep 30, 2023 2.04 Bn
Jun 30, 2023 2.04 Bn
Mar 31, 2023 2.04 Bn
Dec 31, 2022 2.29 Bn
Sep 30, 2022 2.00 Bn
Jun 30, 2022 2.00 Bn
Mar 31, 2022 1.94 Bn
Dec 31, 2021 2.19 Bn
Sep 30, 2021 1.93 Bn
Jun 30, 2021 1.91 Bn