Lamar Advertising (LAMR) Goodwill (2009 - 2026)
Lamar Advertising (LAMR) recorded Goodwill of $2.11 billion in Q2 2026, up 3.7% from $2.04 billion a year earlier and unchanged from the prior quarter.
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Analysis
Lamar Advertising (LAMR) Goodwill (2009 - 2026) Analysis & Trends
Starting with Q4 2009, Lamar Advertising's Goodwill history includes 66 quarters.
- Annual Goodwill has a five-year compound annual growth rate of 2.0% (FY2020 to FY2025).
- Across earlier years, Goodwill came in at $2.04 billion in FY2024 (unchanged), $2.04 billion in FY2023 (unchanged), $2.04 billion in FY2022 (+5.1%) and $1.94 billion in FY2021 (+1.3%).
- Quarterly Goodwill has ranged from $1.93 billion in Q3 2021 to $2.11 billion in Q4 2025 over the past five years.
- On a year-over-year basis, Goodwill has increased for four consecutive quarters, with growth averaging 1.9% over the last eight quarters.
- Over the past five years, the year-over-year growth in Goodwill ranged from 0.0% (Q4 2024) to 5.1% (Q4 2022).
- Per Business Quant, the preceding three quarters came in at $2.11 billion (Q1 2026), $2.11 billion (Q4 2025) and $2.11 billion (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | American Tower | 88.09 Bn | 81.37 Bn | 2.75 Bn |
| 2 | Digital Realty Trust | 63.73 Bn | 55.18 Bn | - |
| 3 | Crown Castle | 37.58 Bn | 36.25 Bn | 982.00 Mn |
| 4 | Sba Communications | 20.08 Bn | 18.63 Bn | 542.40 Mn |
| 5 | Lamar Advertising | 16.11 Bn | 15.91 Bn | 422.53 Mn |
| 6 | OUTFRONT Media | 5.51 Bn | 5.25 Bn | 276.40 Mn |
| 7 | IHS Holding | 2.83 Bn | -731.89 Mn | 207.10 Mn |
| 8 | Array Digital Infrastructure | 2.63 Bn | 1.52 Bn | 30.57 Mn |
| 9 | Clear Channel Outdoor Holdings | 1.23 Bn | 518.82 Mn | 241.86 Mn |
| 10 | Fermi | 1.05 Bn | 193.21 Mn | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 2.11 Bn |
| Mar 31, 2026 | 2.11 Bn |
| Dec 31, 2025 | 2.11 Bn |
| Sep 30, 2025 | 2.11 Bn |
| Jun 30, 2025 | 2.04 Bn |
| Mar 31, 2025 | 2.04 Bn |
| Dec 31, 2024 | 2.04 Bn |
| Sep 30, 2024 | 2.04 Bn |
| Jun 30, 2024 | 2.04 Bn |
| Mar 31, 2024 | 2.04 Bn |
| Dec 31, 2023 | 2.04 Bn |
| Sep 30, 2023 | 2.04 Bn |
| Jun 30, 2023 | 2.04 Bn |
| Mar 31, 2023 | 2.04 Bn |
| Dec 31, 2022 | 2.04 Bn |
| Sep 30, 2022 | 2.00 Bn |
| Jun 30, 2022 | 2.00 Bn |
| Mar 31, 2022 | 1.94 Bn |
| Dec 31, 2021 | 1.94 Bn |
| Sep 30, 2021 | 1.93 Bn |
API Access
Lamar Advertising Goodwill API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill&ticker=LAMR&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill", "ticker": "LAMR", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill&ticker=LAMR&period=max&api_key=YOUR_API_KEY");
const data = await res.json();