Lamar Advertising (LAMR) Goodwill (2009 - 2025)

Lamar Advertising (LAMR) has 17 years of Goodwill data on file, last reported at $2.1 billion in Q4 2025.

• Goodwill for Q4 2025 came in at $2.1 billion, up 3.74% year-over-year; the trailing twelve-month figure through Dec 2025 was $2.1 billion (up 3.74% YoY), and the FY2025 annual result was $2.1 billion, up 3.74% from the prior year.
• Goodwill held at $2.1 billion in Q4 2025 per LAMR's latest filing, from $2.1 billion in the prior quarter.
• Over five years, Goodwill peaked at $2.3 billion in Q4 2023 and troughed at $1.9 billion in Q1 2021.
• A 5-year average of $2.1 billion and a median of $2.0 billion in 2023 frame the typical range for Goodwill.
• The sharpest annual moves came in 2021 and 2023: Goodwill fell 11.69% in 2021, then climbed 5.1% in 2023.
• A 5-year view of Goodwill shows it stood at $2.2 billion in 2021, then rose by 4.51% to $2.3 billion in 2022, then grew by 0.0% to $2.3 billion in 2023, then decreased by 11.09% to $2.0 billion in 2024, then grew by 3.74% to $2.1 billion in 2025.
• Business Quant data shows LAMR's Goodwill at $2.1 billion in Q4 2025, $2.1 billion in Q3 2025, and $2.0 billion in Q2 2025.