Lamar Advertising (LAMR) Goodwill (2009 - 2025)

Lamar Advertising (LAMR) has 17 years of Goodwill data on file, last reported at $2.1 billion in Q4 2025.

• Quarterly Goodwill rose 3.74% year-over-year to $2.1 billion in Q4 2025, while the trailing twelve-month figure through Dec 2025 was $2.1 billion (up 3.74% YoY) and the FY2025 annual result came in at $2.1 billion, up 3.74% from the prior year.
• Goodwill was little changed at $2.1 billion in Q4 2025 per LAMR's latest filing, from $2.1 billion in the prior quarter.
• Across five years, Goodwill topped out at $2.3 billion in Q4 2023 and bottomed at $1.9 billion in Q1 2021.
• The 5-year median for Goodwill is $2.0 billion (2023), against an average of $2.1 billion.
• The widest annual swing landed in 2021, when Goodwill dropped 11.69%; it then gained 5.1% in 2023.
• Tracing LAMR's Goodwill over 5 years: stood at $2.2 billion in 2021, then grew by 4.51% to $2.3 billion in 2022, then advanced by 0.0% to $2.3 billion in 2023, then fell by 11.09% to $2.0 billion in 2024, then advanced by 3.74% to $2.1 billion in 2025.
• Per Business Quant, the three latest LAMR Goodwill figures stand at $2.1 billion (Q4 2025), $2.1 billion (Q3 2025), and $2.0 billion (Q2 2025).

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