Inuvo (INUV) Goodwill & Intangibles (2010 - 2025)

Inuvo (INUV) posted quarterly Goodwill & Intangibles of $13.3 million for Q4 2025, down 40.21% year-over-year from $22.2 million in Q4 2024, and down 0.88% quarter-over-quarter from $13.4 million in Q3 2025.

Inuvo (INUV) Goodwill & Intangibles (2010 - 2025) Analysis & Trends

Inuvo (INUV) has reported Goodwill & Intangibles for 16 consecutive years, with $13.3 million the latest figure, recorded in Q4 2025.

  • In Q4 2025, Goodwill & Intangibles fell 40.21% year-over-year to $13.3 million; the TTM figure through Dec 2025 stood at $13.3 million (down 40.21% YoY), while the FY2025 annual figure was $13.3 million, down 40.21% from the prior year.
  • Goodwill & Intangibles retreated to $13.3 million in Q4 2025 per INUV's latest filing, from $13.4 million in the prior quarter.
  • Across five years, Goodwill & Intangibles topped out at $22.2 million in Q2 2024 and bottomed at $13.3 million in Q4 2025.
  • Historically, Goodwill & Intangibles has averaged $15.9 million across 5 years, with a median of $15.4 million in 2022.
  • Annual changes were most pronounced in 2024 — Goodwill & Intangibles surged 52.97% — and 2025, when it slumped 40.21%.
  • Inuvo's Goodwill & Intangibles stood at $16.6 million in 2021, then declined by 6.46% to $15.5 million in 2022, then dropped by 6.35% to $14.5 million in 2023, then soared by 52.97% to $22.2 million in 2024, then plunged by 40.21% to $13.3 million in 2025.
  • Business Quant data shows INUV's Goodwill & Intangibles at $13.3 million in Q4 2025, $13.4 million in Q3 2025, and $13.5 million in Q2 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Sap Se 255.48 Bn 234.41 Bn 16.51 Bn
2 Shopify 198.95 Bn 194.00 Bn 1.71 Bn
3 Salesforce 160.70 Bn 148.86 Bn 8.56 Bn
4 Uber Technologies 154.94 Bn 149.73 Bn 6.38 Bn
5 ServiceNow 128.25 Bn 123.58 Bn 2.82 Bn
6 Snowflake 114.00 Bn 111.05 Bn 926.45 Mn
7 Automatic Data Processing 108.58 Bn 104.35 Bn 2.51 Bn
8 Adobe 105.34 Bn 99.72 Bn 5.90 Bn
9 Intuit 94.55 Bn 87.77 Bn 7.24 Bn
10 Inuvo 12.86 Mn 12.86 Mn -

Historic Data

Download Data
DateValue
Dec 31, 2025 13.28 Mn
Sep 30, 2025 13.40 Mn
Jun 30, 2025 13.51 Mn
Mar 31, 2025 13.63 Mn
Dec 31, 2024 22.21 Mn
Sep 30, 2024 13.75 Mn
Jun 30, 2024 22.21 Mn
Mar 31, 2024 13.88 Mn
Dec 31, 2023 14.52 Mn
Sep 30, 2023 14.76 Mn
Jun 30, 2023 14.62 Mn
Mar 31, 2023 15.26 Mn
Dec 31, 2022 15.50 Mn
Sep 30, 2022 15.75 Mn
Jun 30, 2022 15.99 Mn
Mar 31, 2022 16.24 Mn
Dec 31, 2021 16.57 Mn
Sep 30, 2021 17.04 Mn
Jun 30, 2021 17.51 Mn
Mar 31, 2021 17.97 Mn