Inuvo (INUV) Goodwill & Intangibles (2010 - 2025)
Inuvo's Goodwill & Intangibles was $13.28 million in Q4 2025, down 3.4% from $13.75 million a year earlier and down 0.9% from the prior quarter.
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Analysis
Inuvo (INUV) Goodwill & Intangibles (2010 - 2025) Analysis & Trends
From Q4 2010 onward, Inuvo has reported Goodwill & Intangibles for 61 quarters.
- Goodwill & Intangibles has now declined for six consecutive years, with a five-year compound annual growth rate of -6.4% (FY2020 to FY2025).
- In earlier years, Goodwill & Intangibles was $13.75 million in FY2024 (-5.3%), $14.52 million in FY2023 (-6.4%), $15.5 million in FY2022 (-6.5%) and $16.57 million in FY2021 (-10.1%).
- The Q4 2025 figure marks the lowest quarterly Goodwill & Intangibles since Q4 2011.
- Compared with a year earlier, Goodwill & Intangibles has declined for 22 straight quarters, with an average decline of 4.9% over the last eight quarters.
- Over the past five years, the year-over-year decline in Goodwill & Intangibles ranged from 1.7% (Q2 2025) to 10.1% (Q4 2021).
- Per Business Quant data, INUV's Goodwill & Intangibles in the three quarters before Q4 2025 was $13.4 million (Q3 2025), $13.51 million (Q2 2025) and $13.63 million (Q1 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,173.87 Bn | 3,931.39 Bn | 73.85 Bn |
| 2 | Meta Platforms | 1,849.67 Bn | 1,552.19 Bn | 49.47 Bn |
| 3 | Netflix | 279.23 Bn | 239.43 Bn | 6.52 Bn |
| 4 | Alibaba Group Holding | 245.86 Bn | 63.73 Bn | 15.11 Bn |
| 5 | Shopify | 196.08 Bn | 173.27 Bn | 1.71 Bn |
| 6 | Uber Technologies | 138.90 Bn | 110.88 Bn | 6.38 Bn |
| 7 | Booking Holdings | 119.48 Bn | 52.53 Bn | - |
| 8 | PDD Holdings | 107.30 Bn | -144.64 Bn | 9.45 Bn |
| 9 | Spotify Technology | 97.33 Bn | 54.56 Bn | 1.86 Bn |
| 10 | Inuvo | 8.46 Mn | 8.46 Mn | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Dec 31, 2025 | 13.28 Mn |
| Sep 30, 2025 | 13.40 Mn |
| Jun 30, 2025 | 13.51 Mn |
| Mar 31, 2025 | 13.63 Mn |
| Dec 31, 2024 | 13.75 Mn |
| Sep 30, 2024 | 13.75 Mn |
| Jun 30, 2024 | 13.75 Mn |
| Mar 31, 2024 | 14.27 Mn |
| Dec 31, 2023 | 14.52 Mn |
| Sep 30, 2023 | 14.76 Mn |
| Jun 30, 2023 | 15.01 Mn |
| Mar 31, 2023 | 15.26 Mn |
| Dec 31, 2022 | 15.50 Mn |
| Sep 30, 2022 | 15.75 Mn |
| Jun 30, 2022 | 15.99 Mn |
| Mar 31, 2022 | 16.24 Mn |
| Dec 31, 2021 | 16.57 Mn |
| Sep 30, 2021 | 17.04 Mn |
| Jun 30, 2021 | 17.51 Mn |
| Mar 31, 2021 | 17.97 Mn |
API Access
Inuvo Goodwill & Intangibles API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill-and-intangibles&ticker=INUV&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill-and-intangibles", "ticker": "INUV", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill-and-intangibles&ticker=INUV&period=max&api_key=YOUR_API_KEY");
const data = await res.json();