Indirect Customers was Inuvo’s largest revenue line in fiscal 2022, bringing in $39.25M of $75.47M (52%).
| Contract with Customer, Sales Channel | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 |
|---|---|---|---|---|---|---|
| Indirect Customers | — | — | $38.49M | $39.25M | ||
| Partners | — | — | — | — | ||
| Validclick Platform | $53.01M | $34.23M | — | — | ||
| Direct Customers | — | — | $20.92M | $36.23M | ||
| Owned Sites | — | — | — | — | ||
| Intentkey Platform | — | $10.41M | — | — | ||
| Intelkey Platform | $8.52M | — | — | — | ||
| Total | $61.53M | $44.64M | $59.42M | $75.47M |
Inuvo brought in $75.47M from its two revenue lines in fiscal 2022, the year ended December 31, 2022. That was up 27.0% from $59.42M in fiscal 2021. Indirect Customers was the largest at $39.25M (52.0%), ahead of Direct Customers at $36.23M (48.0%).
Compared with fiscal 2021, Direct Customers grew 73.1% to $36.23M and Indirect Customers grew 2.0% to $39.25M.
Inuvo began breaking out Indirect Customers in fiscal 2021 and Direct Customers in fiscal 2021. Inuvo stopped reporting Validclick Platform ($34.23M in fiscal 2020), Intentkey Platform ($10.41M in fiscal 2020) and Intelkey Platform ($8.52M in fiscal 2019) as separate revenue lines.
Mobile was Inuvo’s largest product and service line in fiscal 2018, bringing in $50.79M of $73.33M (69%).
| Product and Service | FY 2017 | FY 2018 |
|---|---|---|
| Mobile | $49.22M | $50.79M |
| Desktop | $29.39M | $21.40M |
| Other | $946.08K | $1.15M |
| Total | $79.55M | $73.33M |
Inuvo brought in $73.33M from its three product and service lines in fiscal 2018, the year ended December 31, 2018. That was down 7.8% from $79.55M in fiscal 2017. Mobile was the largest at $50.79M (69.3%), ahead of Desktop at $21.40M (29.2%) and Other at $1.15M (1.6%).
Compared with fiscal 2017, Mobile grew 3.2% to $50.79M, while Desktop fell 27.2% to $21.40M.
Goodwill, Owned & Operated Network was Inuvo’s largest segment in fiscal 2016, bringing in $45.52M of $71.53M (64%).
| Segment | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 |
|---|---|---|---|---|---|---|
| Partner Network | $35.86M | $25.69M | $30.30M | $26.01M | ||
| Publisher Network | — | — | — | — | ||
| Goodwill, Owned & Operated Network | $19.13M | $23.91M | $40.14M | $45.52M | ||
| Owned & Operated Network | — | — | — | — | ||
| Software Search | — | — | — | — | ||
| Total | $54.99M | $49.60M | $70.44M | $71.53M |
Inuvo brought in $71.53M from its two segments in fiscal 2016, the year ended December 31, 2016. That was up 1.6% from $70.44M in fiscal 2015. Goodwill, Owned & Operated Network was the largest at $45.52M (63.6%), ahead of Partner Network at $26.01M (36.4%).
Compared with fiscal 2015, Goodwill, Owned & Operated Network grew 13.4% to $45.52M, while Partner Network fell 14.1% to $26.01M. From fiscal 2013 to 2016, combined revenue from these segments grew from $54.99M to $71.53M, a compound annual growth rate of 9.2%. Goodwill, Owned & Operated Network's share of the total rose from 34.8% to 63.6%.
Inuvo (INUV) reports its revenue by contract with customer, sales channel, by product and service and by segment. In fiscal 2022, Indirect Customers was its largest revenue line, bringing in $39.25M (52.0% of the total), followed by Direct Customers at $36.23M (48.0%).
Indirect Customers was Inuvo's largest revenue line in fiscal 2022, bringing in $39.25M, or 52.0% of the $75.47M total across its two revenue lines.
Mobile was Inuvo's largest product and service line in fiscal 2018, bringing in $50.79M, or 69.3% of the $73.33M total across its three product and service lines.
Goodwill, Owned & Operated Network was Inuvo's largest segment in fiscal 2016, bringing in $45.52M, or 63.6% of the $71.53M total across its two segments.
Direct Customers grew faster than Indirect Customers in fiscal 2022, up 73.1% from $20.92M to $36.23M. Indirect Customers grew 2.0% to $39.25M.
Every figure comes from Inuvo's annual financial filings, as reported. Each line keeps the name Inuvo gives it, and years follow its fiscal calendar.
Inuvo's revenue by contract with customer, sales channel goes back to fiscal 2017, with figures through fiscal 2022. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.