Hubspot (HUBS) Return on Capital Employed [ROCE] (2014 - 2026)
Hubspot (HUBS) recorded Return on Capital Employed [ROCE] of 6.16% in Q2 2026, up 9.05 percentage points from -2.90% a year earlier and up 3.46 percentage points from the prior quarter.
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Analysis
Hubspot (HUBS) Return on Capital Employed [ROCE] (2014 - 2026) Analysis & Trends
For FY2025, Hubspot reported Return on Capital Employed [ROCE] of 0.31%, up 3.95 percentage points from FY2024.
- Annual Return on Capital Employed [ROCE] has a five-year change of +4.15 percentage points (FY2020 to FY2025).
- Across earlier years, Return on Capital Employed [ROCE] came in at -3.63% in FY2024 (+7.13 pp), -10.77% in FY2023 (-4.36 pp), -6.41% in FY2022 (-2.65 pp) and -3.76% in FY2021 (+0.07 pp).
- The Q2 2026 figure is the highest quarterly Return on Capital Employed [ROCE] in data going back to Q4 2014.
- On a year-over-year basis, Return on Capital Employed [ROCE] has increased for nine consecutive quarters, with an average year-over-year change of +4.96 percentage points over the last eight quarters.
- Peak year-over-year performance for Return on Capital Employed [ROCE] in the last five years was a gain of 9.05 percentage points in Q2 2026, against a drop of 5.40 percentage points in Q2 2023 at the low end.
- Per Business Quant, the preceding three quarters came in at 2.70% (Q1 2026), 0.33% (Q4 2025) and -2.27% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROCE (Qtr) |
|---|---|---|---|---|---|
| 1 | Palantir Technologies | 453.55 Bn | 422.61 Bn | 1.64 Bn | 28.02% |
| 2 | Oracle | 430.98 Bn | 303.54 Bn | - | 9.81% |
| 3 | Sap Se | 256.23 Bn | 177.31 Bn | 8.40 Bn | 33.74% |
| 4 | Salesforce | 193.08 Bn | 148.96 Bn | 8.70 Bn | 10.68% |
| 5 | ServiceNow | 138.94 Bn | 117.40 Bn | 2.82 Bn | 10.59% |
| 6 | Automatic Data Processing | 102.51 Bn | 84.63 Bn | 2.51 Bn | -46.62% |
| 7 | Intuit | 75.44 Bn | 54.79 Bn | 3.44 Bn | 21.09% |
| 8 | Relx | 60.79 Bn | 57.76 Bn | - | - |
| 9 | Strategy | 56.32 Bn | 49.31 Bn | 81.55 Mn | -68.70% |
| 10 | Hubspot | 10.65 Bn | 4.44 Bn | 750.86 Mn | 6.16% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 6.16% |
| Mar 31, 2026 | 2.70% |
| Dec 31, 2025 | 0.33% |
| Sep 30, 2025 | -2.27% |
| Jun 30, 2025 | -2.90% |
| Mar 31, 2025 | -3.17% |
| Dec 31, 2024 | -3.21% |
| Sep 30, 2024 | -4.06% |
| Jun 30, 2024 | -4.84% |
| Mar 31, 2024 | -8.34% |
| Dec 31, 2023 | -10.04% |
| Sep 30, 2023 | -9.57% |
| Jun 30, 2023 | -10.80% |
| Mar 31, 2023 | -7.55% |
| Dec 31, 2022 | -6.17% |
| Sep 30, 2022 | -6.42% |
| Jun 30, 2022 | -5.41% |
| Mar 31, 2022 | -3.28% |
| Dec 31, 2021 | -3.65% |
| Sep 30, 2021 | -3.63% |
API Access
Hubspot Return on Capital Employed [ROCE] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-capital-employed-%5Broce%5D&ticker=HUBS&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-capital-employed-[roce]", "ticker": "HUBS", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-capital-employed-%5Broce%5D&ticker=HUBS&period=max&api_key=YOUR_API_KEY");
const data = await res.json();