Hubspot (HUBS) Goodwill (2013 - 2026)
Hubspot's (HUBS) quarterly Goodwill came in at $319.4 million in Q2 2026, up 16.26% on a YoY basis from $274.7 million in Q2 2025, and up 6.37% quarter-over-quarter from $300.3 million in Q1 2026.
Analysis
Hubspot (HUBS) Goodwill (2013 - 2026) Analysis & Trends
Hubspot (HUBS) has reported Goodwill for 14 consecutive years, with $319.4 million the latest figure, recorded in Q2 2026.
- For the quarter ending Q2 2026, Goodwill rose 16.26% year-over-year to $319.4 million; the trailing twelve-month figure through Jun 2026 stood at $319.4 million (up 16.26% YoY), and the FY2025 full-year result was $291.5 million, up 701.07% from the prior year.
- Goodwill climbed to $319.4 million in Q2 2026 per HUBS's latest filing, from $300.3 million in the prior quarter.
- Across five years, Goodwill topped out at $319.4 million in Q2 2026 and bottomed at $36.4 million in Q4 2024.
- Historically, Goodwill has averaged $153.9 million across 5 years, with a median of $173.6 million in 2024.
- The sharpest annual moves came in 2024 and 2025: Goodwill plunged 79.06% in 2024, then soared 701.07% in 2025.
- Over 5 years, Goodwill stood at $46.2 million in 2022, then surged by 275.89% to $173.8 million in 2023, then slumped by 79.06% to $36.4 million in 2024, then jumped by 701.07% to $291.5 million in 2025, then rose by 9.59% to $319.4 million in 2026.
- According to Business Quant data, Goodwill over the past three periods registered $319.4 million, $300.3 million, and $291.5 million for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Salesforce | 213.40 Bn | 201.99 Bn | 8.70 Bn |
| 2 | Hubspot | 12.30 Bn | 10.96 Bn | 750.86 Mn |
| 3 | Freshworks | 3.35 Bn | 2.68 Bn | 201.28 Mn |
| 4 | Intapp | 3.19 Bn | 3.03 Bn | 118.37 Mn |
| 5 | Blackbaud | 2.14 Bn | 1.30 Bn | 178.16 Mn |
| 6 | Sprinklr | 1.40 Bn | 1.17 Bn | 139.19 Mn |
| 7 | ZoomInfo Technologies | 1.21 Bn | 1.05 Bn | 256.80 Mn |
| 8 | Thryv Holdings | 92.39 Mn | 83.25 Mn | 94.56 Mn |
| 9 | Helport AI | 24.20 Mn | 23.92 Mn | - |
| 10 | Youxin Technology | 3.56 Mn | -263,824.72 | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 319.39 Mn |
| Mar 31, 2026 | 300.28 Mn |
| Dec 31, 2025 | 291.45 Mn |
| Sep 30, 2025 | 274.79 Mn |
| Jun 30, 2025 | 274.72 Mn |
| Mar 31, 2025 | 255.04 Mn |
| Dec 31, 2024 | 36.38 Mn |
| Sep 30, 2024 | 174.16 Mn |
| Jun 30, 2024 | 173.57 Mn |
| Mar 31, 2024 | 173.67 Mn |
| Dec 31, 2023 | 173.76 Mn |
| Sep 30, 2023 | 46.05 Mn |
| Jun 30, 2023 | 46.46 Mn |
| Mar 31, 2023 | 46.45 Mn |
| Dec 31, 2022 | 46.23 Mn |
| Sep 30, 2022 | 45.01 Mn |
| Jun 30, 2022 | 45.88 Mn |
| Mar 31, 2022 | 46.77 Mn |
| Dec 31, 2021 | 47.08 Mn |
| Sep 30, 2021 | 47.40 Mn |