Hubspot (HUBS) Goodwill (2013 - 2026)

Hubspot (HUBS) reported Goodwill of $300.3 million for Q1 2026, up 17.74% on a YoY basis from $255.0 million in Q1 2025, and up 3.03% quarter-over-quarter from $291.5 million in Q4 2025.

Hubspot (HUBS) Goodwill (2013 - 2026) Analysis & Trends

Hubspot has reported Goodwill for 14 years, with the latest figure at $300.3 million in Q1 2026.

  • For the quarter ending Q1 2026, Goodwill rose 17.74% year-over-year to $300.3 million; the trailing twelve-month figure through Mar 2026 stood at $300.3 million (up 17.74% YoY), and the FY2025 full-year result was $291.5 million, up 39.11% from the prior year.
  • Goodwill for Q1 2026 stood at $300.3 million, up from $291.5 million in the prior quarter.
  • The five-year high for Goodwill was $300.3 million in Q1 2026, with the low at $45.0 million in Q3 2022.
  • Historically, Goodwill has averaged $154.3 million across 5 years, with a median of $173.7 million in 2024.
  • Annual changes were most pronounced in 2022 — Goodwill decreased 5.04% — and 2024, when it surged 278.19%.
  • Hubspot's Goodwill stood at $46.2 million in 2022, then soared by 275.89% to $173.8 million in 2023, then advanced by 20.57% to $209.5 million in 2024, then jumped by 39.11% to $291.5 million in 2025, then increased by 3.03% to $300.3 million in 2026.
  • The last three Goodwill figures came in at $300.3 million (Q1 2026), $291.5 million (Q4 2025), and $274.8 million (Q3 2025), per Business Quant data.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Sap Se 238.14 Bn 220.17 Bn 8.16 Bn
2 Full Truck Alliance 166.83 Bn 164.28 Bn -
3 Uber Technologies 150.36 Bn 149.32 Bn 11.88 Bn
4 Shopify 147.75 Bn 142.01 Bn 1.55 Bn
5 Salesforce 140.39 Bn 128.55 Bn 8.56 Bn
6 Cadence Design Systems 105.73 Bn 104.32 Bn 1.26 Bn
7 ServiceNow 105.42 Bn 100.24 Bn 2.83 Bn
8 Automatic Data Processing 89.57 Bn 86.34 Bn 2.87 Bn
9 Adobe 85.05 Bn 78.16 Bn 5.90 Bn
10 Hubspot 9.55 Bn 8.42 Bn 735.30 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 300.28 Mn
Dec 31, 2025 291.45 Mn
Sep 30, 2025 274.79 Mn
Jun 30, 2025 274.72 Mn
Mar 31, 2025 255.04 Mn
Dec 31, 2024 209.51 Mn
Sep 30, 2024 174.16 Mn
Jun 30, 2024 173.57 Mn
Mar 31, 2024 173.67 Mn
Dec 31, 2023 173.76 Mn
Sep 30, 2023 46.05 Mn
Jun 30, 2023 46.46 Mn
Mar 31, 2023 46.45 Mn
Dec 31, 2022 46.23 Mn
Sep 30, 2022 45.01 Mn
Jun 30, 2022 45.88 Mn
Mar 31, 2022 46.77 Mn
Dec 31, 2021 47.08 Mn
Sep 30, 2021 47.40 Mn
Jun 30, 2021 47.79 Mn