Hubspot (HUBS) Goodwill (2013 - 2026)

Hubspot (HUBS) posted Goodwill of $300.3 million for Q1 2026, up 3.03% on a QoQ basis from $291.5 million in Q4 2025, and up 17.74% year-over-year from $255.0 million in Q1 2025.

Hubspot (HUBS) Goodwill (2013 - 2026) Analysis & Trends

Hubspot's Goodwill history runs 14 years deep, the most recent figure standing at $300.3 million for Q1 2026.

  • Quarterly Goodwill rose 17.74% year-over-year to $300.3 million in Q1 2026, while the trailing twelve-month figure through Mar 2026 was $300.3 million (up 17.74% YoY) and the FY2025 annual result came in at $291.5 million, up 39.11% from the prior year.
  • Goodwill was $300.3 million for Q1 2026 at Hubspot, up from $291.5 million in the prior quarter.
  • Across five years, Goodwill topped out at $300.3 million in Q1 2026 and bottomed at $45.0 million in Q3 2022.
  • A 5-year average of $154.3 million and a median of $173.7 million in 2024 frame the typical range for Goodwill.
  • Annual changes were most pronounced in 2022 — Goodwill declined 5.04% — and 2024, when it surged 278.19%.
  • Hubspot's Goodwill stood at $46.2 million in 2022, then surged by 275.89% to $173.8 million in 2023, then grew by 20.57% to $209.5 million in 2024, then soared by 39.11% to $291.5 million in 2025, then gained by 3.03% to $300.3 million in 2026.
  • Business Quant data shows HUBS's Goodwill at $300.3 million in Q1 2026, $291.5 million in Q4 2025, and $274.8 million in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Sap Se 208.91 Bn 189.27 Bn 8.16 Bn
2 Full Truck Alliance 188.77 Bn 186.13 Bn -
3 Shopify 145.98 Bn 140.23 Bn 1.55 Bn
4 Uber Technologies 141.48 Bn 140.44 Bn 5.95 Bn
5 Salesforce 128.51 Bn 116.67 Bn 8.56 Bn
6 ServiceNow 98.38 Bn 93.20 Bn 2.82 Bn
7 Automatic Data Processing 97.56 Bn 94.34 Bn 2.87 Bn
8 Snowflake 91.55 Bn 88.59 Bn 926.45 Mn
9 Cadence Design Systems 89.91 Bn 88.50 Bn 1.41 Bn
10 Hubspot 9.97 Bn 8.28 Bn 735.30 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 300.28 Mn
Dec 31, 2025 291.45 Mn
Sep 30, 2025 274.79 Mn
Jun 30, 2025 274.72 Mn
Mar 31, 2025 255.04 Mn
Dec 31, 2024 209.51 Mn
Sep 30, 2024 174.16 Mn
Jun 30, 2024 173.57 Mn
Mar 31, 2024 173.67 Mn
Dec 31, 2023 173.76 Mn
Sep 30, 2023 46.05 Mn
Jun 30, 2023 46.46 Mn
Mar 31, 2023 46.45 Mn
Dec 31, 2022 46.23 Mn
Sep 30, 2022 45.01 Mn
Jun 30, 2022 45.88 Mn
Mar 31, 2022 46.77 Mn
Dec 31, 2021 47.08 Mn
Sep 30, 2021 47.40 Mn
Jun 30, 2021 47.79 Mn