Hubspot (HUBS) Goodwill (2013 - 2026)
Hubspot's (HUBS) quarterly Goodwill came in at $300.3 million in Q1 2026, up 17.74% YoY from $255.0 million in Q1 2025, and up 3.03% on a QoQ basis from $291.5 million in Q4 2025.
Hubspot (HUBS) Goodwill (2013 - 2026) Analysis & Trends
Hubspot (HUBS) has 14 years of Goodwill data on file, last reported at $300.3 million in Q1 2026.
- Quarterly Goodwill rose 17.74% year-over-year to $300.3 million in Q1 2026, while the trailing twelve-month figure through Mar 2026 was $300.3 million (up 17.74% YoY) and the FY2025 annual result came in at $291.5 million, up 39.11% from the prior year.
- Goodwill improved to $300.3 million in Q1 2026, from $291.5 million in the prior quarter.
- In the past five years, Goodwill ranged from a high of $300.3 million in Q1 2026 to a low of $45.0 million in Q3 2022.
- A 5-year average of $154.3 million and a median of $173.7 million in 2024 frame the typical range for Goodwill.
- Annual changes were most pronounced in 2022 — Goodwill decreased 5.04% — and 2024, when it surged 278.19%.
- Tracing HUBS's Goodwill over 5 years: stood at $46.2 million in 2022, then soared by 275.89% to $173.8 million in 2023, then advanced by 20.57% to $209.5 million in 2024, then jumped by 39.11% to $291.5 million in 2025, then increased by 3.03% to $300.3 million in 2026.
- The last three Goodwill figures came in at $300.3 million (Q1 2026), $291.5 million (Q4 2025), and $274.8 million (Q3 2025), per Business Quant data.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Sap Se | 255.48 Bn | 234.41 Bn | 16.51 Bn |
| 2 | Shopify | 198.95 Bn | 194.00 Bn | 1.71 Bn |
| 3 | Salesforce | 160.70 Bn | 148.86 Bn | 8.56 Bn |
| 4 | Uber Technologies | 154.94 Bn | 149.73 Bn | 6.38 Bn |
| 5 | ServiceNow | 128.25 Bn | 123.58 Bn | 2.82 Bn |
| 6 | Snowflake | 114.00 Bn | 111.05 Bn | 926.45 Mn |
| 7 | Automatic Data Processing | 108.58 Bn | 104.35 Bn | 2.51 Bn |
| 8 | Adobe | 105.34 Bn | 99.72 Bn | 5.90 Bn |
| 9 | Intuit | 94.55 Bn | 87.77 Bn | 7.24 Bn |
| 10 | Hubspot | 11.12 Bn | 9.78 Bn | 750.86 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 319.39 Mn |
| Mar 31, 2026 | 300.28 Mn |
| Dec 31, 2025 | 291.45 Mn |
| Sep 30, 2025 | 274.79 Mn |
| Jun 30, 2025 | 274.72 Mn |
| Mar 31, 2025 | 255.04 Mn |
| Dec 31, 2024 | 209.51 Mn |
| Sep 30, 2024 | 174.16 Mn |
| Jun 30, 2024 | 173.57 Mn |
| Mar 31, 2024 | 173.67 Mn |
| Dec 31, 2023 | 173.76 Mn |
| Sep 30, 2023 | 46.05 Mn |
| Jun 30, 2023 | 46.46 Mn |
| Mar 31, 2023 | 46.45 Mn |
| Dec 31, 2022 | 46.23 Mn |
| Sep 30, 2022 | 45.01 Mn |
| Jun 30, 2022 | 45.88 Mn |
| Mar 31, 2022 | 46.77 Mn |
| Dec 31, 2021 | 47.08 Mn |
| Sep 30, 2021 | 47.40 Mn |