Hubspot (HUBS) Goodwill (2013 - 2026)
Hubspot (HUBS) posted Goodwill of $300.3 million for Q1 2026, up 3.03% on a QoQ basis from $291.5 million in Q4 2025, and up 17.74% year-over-year from $255.0 million in Q1 2025.
Hubspot (HUBS) Goodwill (2013 - 2026) Analysis & Trends
Hubspot's Goodwill history runs 14 years deep, the most recent figure standing at $300.3 million for Q1 2026.
- Quarterly Goodwill rose 17.74% year-over-year to $300.3 million in Q1 2026, while the trailing twelve-month figure through Mar 2026 was $300.3 million (up 17.74% YoY) and the FY2025 annual result came in at $291.5 million, up 39.11% from the prior year.
- Goodwill was $300.3 million for Q1 2026 at Hubspot, up from $291.5 million in the prior quarter.
- Across five years, Goodwill topped out at $300.3 million in Q1 2026 and bottomed at $45.0 million in Q3 2022.
- A 5-year average of $154.3 million and a median of $173.7 million in 2024 frame the typical range for Goodwill.
- Annual changes were most pronounced in 2022 — Goodwill declined 5.04% — and 2024, when it surged 278.19%.
- Hubspot's Goodwill stood at $46.2 million in 2022, then surged by 275.89% to $173.8 million in 2023, then grew by 20.57% to $209.5 million in 2024, then soared by 39.11% to $291.5 million in 2025, then gained by 3.03% to $300.3 million in 2026.
- Business Quant data shows HUBS's Goodwill at $300.3 million in Q1 2026, $291.5 million in Q4 2025, and $274.8 million in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Sap Se | 208.91 Bn | 189.27 Bn | 8.16 Bn |
| 2 | Full Truck Alliance | 188.77 Bn | 186.13 Bn | - |
| 3 | Shopify | 145.98 Bn | 140.23 Bn | 1.55 Bn |
| 4 | Uber Technologies | 141.48 Bn | 140.44 Bn | 5.95 Bn |
| 5 | Salesforce | 128.51 Bn | 116.67 Bn | 8.56 Bn |
| 6 | ServiceNow | 98.38 Bn | 93.20 Bn | 2.82 Bn |
| 7 | Automatic Data Processing | 97.56 Bn | 94.34 Bn | 2.87 Bn |
| 8 | Snowflake | 91.55 Bn | 88.59 Bn | 926.45 Mn |
| 9 | Cadence Design Systems | 89.91 Bn | 88.50 Bn | 1.41 Bn |
| 10 | Hubspot | 9.97 Bn | 8.28 Bn | 735.30 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 300.28 Mn |
| Dec 31, 2025 | 291.45 Mn |
| Sep 30, 2025 | 274.79 Mn |
| Jun 30, 2025 | 274.72 Mn |
| Mar 31, 2025 | 255.04 Mn |
| Dec 31, 2024 | 209.51 Mn |
| Sep 30, 2024 | 174.16 Mn |
| Jun 30, 2024 | 173.57 Mn |
| Mar 31, 2024 | 173.67 Mn |
| Dec 31, 2023 | 173.76 Mn |
| Sep 30, 2023 | 46.05 Mn |
| Jun 30, 2023 | 46.46 Mn |
| Mar 31, 2023 | 46.45 Mn |
| Dec 31, 2022 | 46.23 Mn |
| Sep 30, 2022 | 45.01 Mn |
| Jun 30, 2022 | 45.88 Mn |
| Mar 31, 2022 | 46.77 Mn |
| Dec 31, 2021 | 47.08 Mn |
| Sep 30, 2021 | 47.40 Mn |
| Jun 30, 2021 | 47.79 Mn |