Hubspot (HUBS) Goodwill (2013 - 2026)
Hubspot's Goodwill was $319.39 million in Q2 2026, up 16.3% from $274.72 million a year earlier and up 6.4% from the prior quarter.
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Analysis
Hubspot (HUBS) Goodwill (2013 - 2026) Analysis & Trends
At the end of FY2025, Goodwill at Hubspot came in at $291.45 million, up 39.1% from FY2024.
- Goodwill has now increased for three consecutive years, with a five-year compound annual growth rate of 56.2% (FY2020 to FY2025).
- In earlier years, Goodwill was $209.51 million in FY2024 (+20.6%), $173.76 million in FY2023 (+275.9%), $46.23 million in FY2022 (-1.8%) and $47.08 million in FY2021 (+50.3%).
- The Q2 2026 figure marks the highest quarterly Goodwill in data going back to Q4 2013.
- Compared with a year earlier, Goodwill has increased for 13 straight quarters, with growth averaging 66.8% over the last eight quarters.
- The best year-over-year quarter for Goodwill over five years was Q3 2024 (growth of 278.2%); the worst was Q3 2022 (a decline of 5.0%).
- Per Business Quant data, HUBS's Goodwill in the three quarters before Q2 2026 was $300.28 million (Q1 2026), $291.45 million (Q4 2025) and $274.79 million (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Palantir Technologies | 449.46 Bn | 418.52 Bn | 1.64 Bn |
| 2 | Oracle | 415.29 Bn | 287.84 Bn | - |
| 3 | Sap Se | 256.30 Bn | 177.39 Bn | 8.40 Bn |
| 4 | Salesforce | 188.94 Bn | 144.82 Bn | 8.70 Bn |
| 5 | ServiceNow | 138.57 Bn | 117.03 Bn | 2.82 Bn |
| 6 | Automatic Data Processing | 102.66 Bn | 84.78 Bn | 2.51 Bn |
| 7 | Intuit | 74.00 Bn | 53.35 Bn | 3.44 Bn |
| 8 | Relx | 60.34 Bn | 57.31 Bn | - |
| 9 | Strategy | 53.88 Bn | 46.87 Bn | 81.55 Mn |
| 10 | Hubspot | 10.17 Bn | 3.95 Bn | 750.86 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 319.39 Mn |
| Mar 31, 2026 | 300.28 Mn |
| Dec 31, 2025 | 291.45 Mn |
| Sep 30, 2025 | 274.79 Mn |
| Jun 30, 2025 | 274.72 Mn |
| Mar 31, 2025 | 255.04 Mn |
| Dec 31, 2024 | 209.51 Mn |
| Sep 30, 2024 | 174.16 Mn |
| Jun 30, 2024 | 173.57 Mn |
| Mar 31, 2024 | 173.67 Mn |
| Dec 31, 2023 | 173.76 Mn |
| Sep 30, 2023 | 46.05 Mn |
| Jun 30, 2023 | 46.46 Mn |
| Mar 31, 2023 | 46.45 Mn |
| Dec 31, 2022 | 46.23 Mn |
| Sep 30, 2022 | 45.01 Mn |
| Jun 30, 2022 | 45.88 Mn |
| Mar 31, 2022 | 46.77 Mn |
| Dec 31, 2021 | 47.08 Mn |
| Sep 30, 2021 | 47.40 Mn |
API Access
Hubspot Goodwill API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill&ticker=HUBS&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill", "ticker": "HUBS", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill&ticker=HUBS&period=max&api_key=YOUR_API_KEY");
const data = await res.json();