Hubspot (HUBS) Change in Intangibles (2013 - 2026)
Hubspot (HUBS) recorded Change in Intangibles of $39.95 million in Q2 2026, up 12.7% from $35.44 million a year earlier and up 16.3% from the prior quarter.
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Analysis
Hubspot (HUBS) Change in Intangibles (2013 - 2026) Analysis & Trends
On a TTM basis, Hubspot's Change in Intangibles came in at $139.06 million as of Jun 30, 2026, up 23.7% year-over-year; for FY2025, it was $130.62 million, up 45.7% from FY2024.
- Annual Change in Intangibles has increased for ten straight years, with a five-year compound annual growth rate of 43.3% (FY2020 to FY2025).
- Across earlier years, Change in Intangibles came in at $89.64 million in FY2024 (+35.1%), $66.37 million in FY2023 (+49.7%), $44.35 million in FY2022 (+33.8%) and $33.14 million in FY2021 (+53.4%).
- The Q2 2026 figure is the highest quarterly Change in Intangibles in data going back to Q4 2013.
- On a year-over-year basis, Change in Intangibles has increased for 28 consecutive quarters, with growth averaging 34.7% over the last eight quarters.
- Across the past five years, year-over-year growth in Change in Intangibles ran from 12.4% in Q2 2022 to 73.2% in Q4 2022.
- Per Business Quant, the preceding three quarters came in at $34.34 million (Q1 2026), $30.27 million (Q4 2025) and $34.5 million (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Change Intangibless (Qtr) |
|---|---|---|---|---|---|
| 1 | Palantir Technologies | 453.55 Bn | 422.61 Bn | 1.64 Bn | - |
| 2 | Oracle | 430.98 Bn | 303.54 Bn | - | - |
| 3 | Sap Se | 256.23 Bn | 177.31 Bn | 8.40 Bn | - |
| 4 | Salesforce | 193.08 Bn | 148.96 Bn | 8.70 Bn | - |
| 5 | ServiceNow | 138.94 Bn | 117.40 Bn | 2.82 Bn | - |
| 6 | Automatic Data Processing | 102.51 Bn | 84.63 Bn | 2.51 Bn | 116.10 Mn |
| 7 | Intuit | 75.44 Bn | 54.79 Bn | 3.44 Bn | - |
| 8 | Relx | 60.79 Bn | 57.76 Bn | - | - |
| 9 | Strategy | 56.32 Bn | 49.31 Bn | 81.55 Mn | - |
| 10 | Hubspot | 10.65 Bn | 4.44 Bn | 750.86 Mn | 39.95 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 39.95 Mn |
| Mar 31, 2026 | 34.34 Mn |
| Dec 31, 2025 | 30.27 Mn |
| Sep 30, 2025 | 34.50 Mn |
| Jun 30, 2025 | 35.44 Mn |
| Mar 31, 2025 | 30.42 Mn |
| Dec 31, 2024 | 22.92 Mn |
| Sep 30, 2024 | 23.65 Mn |
| Jun 30, 2024 | 21.44 Mn |
| Mar 31, 2024 | 21.63 Mn |
| Dec 31, 2023 | 17.08 Mn |
| Sep 30, 2023 | 17.69 Mn |
| Jun 30, 2023 | 16.47 Mn |
| Mar 31, 2023 | 15.12 Mn |
| Dec 31, 2022 | 13.00 Mn |
| Sep 30, 2022 | 11.42 Mn |
| Jun 30, 2022 | 10.21 Mn |
| Mar 31, 2022 | 9.72 Mn |
| Dec 31, 2021 | 7.50 Mn |
| Sep 30, 2021 | 9.22 Mn |
API Access
Hubspot Change in Intangibles API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=change-in-intangibles&ticker=HUBS&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "change-in-intangibles", "ticker": "HUBS", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=change-in-intangibles&ticker=HUBS&period=max&api_key=YOUR_API_KEY");
const data = await res.json();