Alphabet Inc. (GOOG) Selling, General & Administrative (2014 - 2026)
Alphabet's Selling, General & Administrative came in at $6.46 billion for Q2 2026, up 24.0% from $5.21 billion a year earlier and up 50.6% from the prior quarter.
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Alphabet Inc. (GOOG) Selling, General & Administrative (2014 - 2026) Analysis & Trends
Over the trailing twelve months to Jun 30, 2026, Alphabet reported Selling, General & Administrative of $23.49 billion, up 40.2% year-over-year; for FY2025, it came in at $21.48 billion, up 51.4% from FY2024.
- Selling, General & Administrative carries a five-year compound annual growth rate of 14.2% (FY2020 to FY2025).
- Going back by year, Selling, General & Administrative was $14.19 billion in FY2024 (-13.6%), $16.43 billion in FY2023 (+4.5%), $15.72 billion in FY2022 (+16.4%) and $13.51 billion in FY2021 (+22.2%).
- The five-year range for quarterly Selling, General & Administrative is $3.03 billion (Q1 2024) to $7.39 billion (Q3 2025).
- Year-over-year, Selling, General & Administrative has increased for six consecutive quarters, with growth averaging 28.6% over the last eight quarters.
- The fastest year-over-year change in Selling, General & Administrative over five years came in Q3 2025 (growth of 105.4%), and the weakest in Q1 2024 (a decline of 19.5%).
- Business Quant data shows GOOG's Selling, General & Administrative at $4.29 billion (Q1 2026), $5.34 billion (Q4 2025) and $7.39 billion (Q3 2025) in the three quarters before Q2 2026.
Peer Set
Peer Comparison
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 6.46 Bn |
| Mar 31, 2026 | 4.29 Bn |
| Dec 31, 2025 | 5.34 Bn |
| Sep 30, 2025 | 7.39 Bn |
| Jun 30, 2025 | 5.21 Bn |
| Mar 31, 2025 | 3.54 Bn |
| Dec 31, 2024 | 4.41 Bn |
| Sep 30, 2024 | 3.60 Bn |
| Jun 30, 2024 | 3.16 Bn |
| Mar 31, 2024 | 3.03 Bn |
| Dec 31, 2023 | 5.21 Bn |
| Sep 30, 2023 | 3.98 Bn |
| Jun 30, 2023 | 3.48 Bn |
| Mar 31, 2023 | 3.76 Bn |
| Dec 31, 2022 | 5.10 Bn |
| Sep 30, 2022 | 3.60 Bn |
| Jun 30, 2022 | 3.66 Bn |
| Mar 31, 2022 | 3.37 Bn |
| Dec 31, 2021 | 4.14 Bn |
| Sep 30, 2021 | 3.26 Bn |
API Access
Alphabet Inc. Selling, General & Administrative API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=selling-general-and-administrative&ticker=GOOG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "selling-general-and-administrative", "ticker": "GOOG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=selling-general-and-administrative&ticker=GOOG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();