Alphabet (GOOG) Prepaid Assets (2014 - 2026)
Alphabet's (GOOG) quarterly Prepaid Assets came in at $21.9 billion in Q2 2026, up 36.6% year-over-year from $16.0 billion in Q2 2025, and down 8.49% quarter-over-quarter from $23.9 billion in Q1 2026.
Analysis
Alphabet (GOOG) Prepaid Assets (2014 - 2026) Analysis & Trends
Alphabet (GOOG) has reported Prepaid Assets for 13 consecutive years, with $21.9 billion the latest figure, recorded in Q2 2026.
- On a quarterly basis, Prepaid Assets rose 36.6% year-over-year to $21.9 billion in Q2 2026; TTM through Jun 2026 was $21.9 billion, a 36.6% increase from a year earlier, with the FY2025 full-year figure at $13.9 billion, down 11.73% from the prior year.
- Prepaid Assets was $21.9 billion for Q2 2026 at Alphabet, down from $23.9 billion in the prior quarter.
- Over five years, Prepaid Assets peaked at $23.9 billion in Q1 2026 and troughed at $6.9 billion in Q1 2022.
- A 5-year average of $13.7 billion and a median of $13.3 billion in 2024 frame the typical range for Prepaid Assets.
- Across the five-year window, Prepaid Assets jumped 74.46% in 2022 and dropped 11.73% in 2025, its largest moves.
- Over 5 years, Prepaid Assets stood at $10.8 billion in 2022, then increased by 17.4% to $12.6 billion in 2023, then grew by 24.22% to $15.7 billion in 2024, then retreated by 11.73% to $13.9 billion in 2025, then soared by 57.78% to $21.9 billion in 2026.
- The last three Prepaid Assets figures came in at $21.9 billion (Q2 2026), $23.9 billion (Q1 2026), and $13.9 billion (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,184.93 Bn | 3,755.89 Bn | 73.85 Bn |
| 2 | AppLovin | 103.29 Bn | 100.24 Bn | 1.70 Bn |
| 3 | Trade Desk | 6.54 Bn | 5.05 Bn | 530.72 Mn |
| 4 | Magnite | 3.61 Bn | 3.27 Bn | 130.79 Mn |
| 5 | DoubleVerify Holdings | 2.08 Bn | 1.87 Bn | 161.31 Mn |
| 6 | Digital Turbine | 1.28 Bn | 1.24 Bn | - |
| 7 | Quinstreet | 991.48 Mn | 863.16 Mn | 49.81 Mn |
| 8 | Ibotta | 965.22 Mn | 817.04 Mn | 69.72 Mn |
| 9 | Taboola.com | 906.66 Mn | 773.61 Mn | 139.48 Mn |
| 10 | Mntn | 837.08 Mn | 599.80 Mn | 66.30 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 21.88 Bn |
| Mar 31, 2026 | 23.91 Bn |
| Dec 31, 2025 | 13.87 Bn |
| Sep 30, 2025 | 18.30 Bn |
| Jun 30, 2025 | 16.02 Bn |
| Mar 31, 2025 | 15.72 Bn |
| Dec 31, 2024 | 15.71 Bn |
| Sep 30, 2024 | 15.21 Bn |
| Jun 30, 2024 | 14.18 Bn |
| Mar 31, 2024 | 12.83 Bn |
| Dec 31, 2023 | 12.65 Bn |
| Sep 30, 2023 | 12.40 Bn |
| Jun 30, 2023 | 9.42 Bn |
| Mar 31, 2023 | 8.53 Bn |
| Dec 31, 2022 | 10.78 Bn |
| Sep 30, 2022 | 10.52 Bn |
| Jun 30, 2022 | 8.32 Bn |
| Mar 31, 2022 | 6.89 Bn |
| Dec 31, 2021 | 8.02 Bn |
| Sep 30, 2021 | 6.03 Bn |