Alphabet (GOOG) Goodwill & Intangibles (2013 - 2026)
Alphabet's (GOOG) quarterly Goodwill & Intangibles came in at $66.9 billion in Q2 2026, up 107.0% year-over-year from $32.3 billion in Q2 2025, and little changed quarter-over-quarter from $67.2 billion in Q1 2026.
Analysis
Alphabet (GOOG) Goodwill & Intangibles (2013 - 2026) Analysis & Trends
Alphabet (GOOG) has reported Goodwill & Intangibles for 14 consecutive years, with $66.9 billion the latest figure, recorded in Q2 2026.
- On a quarterly basis, Goodwill & Intangibles rose 107.0% year-over-year to $66.9 billion in Q2 2026; TTM through Jun 2026 was $66.9 billion, a 107.0% increase from a year earlier, with the FY2025 full-year figure at $34.7 billion, up 8.71% from the prior year.
- Goodwill & Intangibles was $66.9 billion for Q2 2026 at Alphabet, roughly flat from $67.2 billion in the prior quarter.
- Over five years, Goodwill & Intangibles peaked at $67.2 billion in Q1 2026 and troughed at $24.3 billion in Q1 2022.
- A 5-year average of $34.6 billion and a median of $31.1 billion in 2022 frame the typical range for Goodwill & Intangibles.
- Across the five-year window, Goodwill & Intangibles slipped 6.39% in 2024 and jumped 108.93% in 2026, its largest moves.
- Over 5 years, Goodwill & Intangibles stood at $31.0 billion in 2022, then dropped by 5.95% to $29.2 billion in 2023, then increased by 9.2% to $31.9 billion in 2024, then advanced by 8.71% to $34.7 billion in 2025, then jumped by 93.1% to $66.9 billion in 2026.
- The last three Goodwill & Intangibles figures came in at $66.9 billion (Q2 2026), $67.2 billion (Q1 2026), and $34.7 billion (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,184.93 Bn | 3,755.89 Bn | 73.85 Bn |
| 2 | AppLovin | 103.29 Bn | 100.24 Bn | 1.70 Bn |
| 3 | Trade Desk | 6.54 Bn | 5.05 Bn | 530.72 Mn |
| 4 | Magnite | 3.61 Bn | 3.27 Bn | 130.79 Mn |
| 5 | DoubleVerify Holdings | 2.08 Bn | 1.87 Bn | 161.31 Mn |
| 6 | Digital Turbine | 1.28 Bn | 1.24 Bn | - |
| 7 | Quinstreet | 991.48 Mn | 863.16 Mn | 49.81 Mn |
| 8 | Ibotta | 965.22 Mn | 817.04 Mn | 69.72 Mn |
| 9 | Taboola.com | 906.66 Mn | 773.61 Mn | 139.48 Mn |
| 10 | Mntn | 837.08 Mn | 599.80 Mn | 66.30 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 66.93 Bn |
| Mar 31, 2026 | 67.22 Bn |
| Dec 31, 2025 | 34.66 Bn |
| Sep 30, 2025 | 33.27 Bn |
| Jun 30, 2025 | 32.34 Bn |
| Mar 31, 2025 | 32.17 Bn |
| Dec 31, 2024 | 31.89 Bn |
| Sep 30, 2024 | 31.94 Bn |
| Jun 30, 2024 | 29.19 Bn |
| Mar 31, 2024 | 29.18 Bn |
| Dec 31, 2023 | 29.20 Bn |
| Sep 30, 2023 | 30.98 Bn |
| Jun 30, 2023 | 31.18 Bn |
| Mar 31, 2023 | 30.96 Bn |
| Dec 31, 2022 | 31.04 Bn |
| Sep 30, 2022 | 31.03 Bn |
| Jun 30, 2022 | 25.33 Bn |
| Mar 31, 2022 | 24.32 Bn |
| Dec 31, 2021 | 24.37 Bn |
| Sep 30, 2021 | 24.17 Bn |