Growth Metrics

Alphabet (GOOG) Goodwill & Intangibles (2014 - 2026)

Alphabet (GOOG) reported Goodwill & Intangibles of $67.2 billion for Q1 2026, up 108.93% year-over-year from $32.2 billion in Q1 2025, and up 93.92% on a QoQ basis from $34.7 billion in Q4 2025.

Alphabet (GOOG) has 13 years of Goodwill & Intangibles data on file, last reported at $67.2 billion in Q1 2026.

  • Quarterly Goodwill & Intangibles rose 108.93% year-over-year to $67.2 billion in Q1 2026, while the trailing twelve-month figure through Mar 2026 was $67.2 billion (up 108.93% YoY) and the FY2025 annual result came in at $34.7 billion, up 8.71% from the prior year.
  • Goodwill & Intangibles grew to $67.2 billion in Q1 2026 per GOOG's latest filing, from $34.7 billion in the prior quarter.
  • Across five years, Goodwill & Intangibles topped out at $67.2 billion in Q1 2026 and bottomed at $24.3 billion in Q1 2022.
  • The 5-year median for Goodwill & Intangibles is $31.0 billion (2022), against an average of $32.7 billion.
  • The widest annual swing landed in 2024, when Goodwill & Intangibles decreased 6.39%; it then soared 108.93% in 2026.
  • Tracing GOOG's Goodwill & Intangibles over 5 years: stood at $31.0 billion in 2022, then slipped by 5.95% to $29.2 billion in 2023, then grew by 9.2% to $31.9 billion in 2024, then gained by 8.71% to $34.7 billion in 2025, then surged by 93.92% to $67.2 billion in 2026.
  • Per Business Quant, the three latest GOOG Goodwill & Intangibles figures stand at $67.2 billion (Q1 2026), $34.7 billion (Q4 2025), and $33.3 billion (Q3 2025).

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Alphabet 4,554.43 Bn 4,338.81 Bn 102.29 Bn
2 Meta Platforms 1,602.78 Bn 1,521.60 Bn 46.09 Bn
3 Spotify Technology 119.86 Bn 109.62 Bn 1.75 Bn
4 Reddit 33.71 Bn 30.94 Bn 511.94 Mn
5 Nebius 22.38 Bn 22.38 Bn 295.20 Mn
6 Pinterest 12.76 Bn 11.46 Bn 768.96 Mn
7 Kanzhun 12.59 Bn 10.49 Bn 255.62 Bn
8 Snap 9.64 Bn 6.81 Bn 1.29 Bn
9 Match 8.43 Bn 7.41 Bn 653.28 Mn
10 Zillow 8.25 Bn 7.47 Bn 519.00 Mn

Historic Data

Download Data 🔒
DateValue
Mar 31, 2026 67.22 Bn
Dec 31, 2025 34.66 Bn
Sep 30, 2025 33.27 Bn
Jun 30, 2025 32.34 Bn
Mar 31, 2025 32.17 Bn
Dec 31, 2024 31.89 Bn
Sep 30, 2024 31.94 Bn
Jun 30, 2024 29.19 Bn
Mar 31, 2024 29.18 Bn
Dec 31, 2023 29.20 Bn
Sep 30, 2023 30.98 Bn
Jun 30, 2023 31.18 Bn
Mar 31, 2023 30.96 Bn
Dec 31, 2022 31.04 Bn
Sep 30, 2022 31.03 Bn
Jun 30, 2022 25.33 Bn
Mar 31, 2022 24.32 Bn
Dec 31, 2021 24.37 Bn
Sep 30, 2021 24.17 Bn
Jun 30, 2021 24.03 Bn
Mar 31, 2021 24.16 Bn
Dec 31, 2020 22.62 Bn
Sep 30, 2020 22.39 Bn
Jun 30, 2020 22.52 Bn
Mar 31, 2020 22.57 Bn
Dec 31, 2019 22.60 Bn
Sep 30, 2019 19.82 Bn
Jun 30, 2019 19.90 Bn
Mar 31, 2019 20.01 Bn
Dec 31, 2018 20.11 Bn
Sep 30, 2018 20.34 Bn
Jun 30, 2018 20.56 Bn
Mar 31, 2018 20.67 Bn
Dec 31, 2017 19.44 Bn
Sep 30, 2017 19.61 Bn
Jun 30, 2017 19.54 Bn
Mar 31, 2017 19.68 Bn
Dec 31, 2016 19.78 Bn
Sep 30, 2016 19.40 Bn
Jun 30, 2016 19.29 Bn
Mar 31, 2016 19.52 Bn
Dec 31, 2015 19.72 Bn
Sep 30, 2015 19.70 Bn
Dec 31, 2014 20.21 Bn