Alphabet (GOOG) Goodwill & Intangibles (2014 - 2026)
Alphabet (GOOG) reported Goodwill & Intangibles of $67.2 billion for Q1 2026, up 108.93% year-over-year from $32.2 billion in Q1 2025, and up 93.92% on a QoQ basis from $34.7 billion in Q4 2025.
Alphabet (GOOG) has 13 years of Goodwill & Intangibles data on file, last reported at $67.2 billion in Q1 2026.
- Quarterly Goodwill & Intangibles rose 108.93% year-over-year to $67.2 billion in Q1 2026, while the trailing twelve-month figure through Mar 2026 was $67.2 billion (up 108.93% YoY) and the FY2025 annual result came in at $34.7 billion, up 8.71% from the prior year.
- Goodwill & Intangibles grew to $67.2 billion in Q1 2026 per GOOG's latest filing, from $34.7 billion in the prior quarter.
- Across five years, Goodwill & Intangibles topped out at $67.2 billion in Q1 2026 and bottomed at $24.3 billion in Q1 2022.
- The 5-year median for Goodwill & Intangibles is $31.0 billion (2022), against an average of $32.7 billion.
- The widest annual swing landed in 2024, when Goodwill & Intangibles decreased 6.39%; it then soared 108.93% in 2026.
- Tracing GOOG's Goodwill & Intangibles over 5 years: stood at $31.0 billion in 2022, then slipped by 5.95% to $29.2 billion in 2023, then grew by 9.2% to $31.9 billion in 2024, then gained by 8.71% to $34.7 billion in 2025, then surged by 93.92% to $67.2 billion in 2026.
- Per Business Quant, the three latest GOOG Goodwill & Intangibles figures stand at $67.2 billion (Q1 2026), $34.7 billion (Q4 2025), and $33.3 billion (Q3 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,554.43 Bn | 4,338.81 Bn | 102.29 Bn |
| 2 | Meta Platforms | 1,602.78 Bn | 1,521.60 Bn | 46.09 Bn |
| 3 | Spotify Technology | 119.86 Bn | 109.62 Bn | 1.75 Bn |
| 4 | 33.71 Bn | 30.94 Bn | 511.94 Mn | |
| 5 | Nebius | 22.38 Bn | 22.38 Bn | 295.20 Mn |
| 6 | 12.76 Bn | 11.46 Bn | 768.96 Mn | |
| 7 | Kanzhun | 12.59 Bn | 10.49 Bn | 255.62 Bn |
| 8 | Snap | 9.64 Bn | 6.81 Bn | 1.29 Bn |
| 9 | Match | 8.43 Bn | 7.41 Bn | 653.28 Mn |
| 10 | Zillow | 8.25 Bn | 7.47 Bn | 519.00 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 67.22 Bn |
| Dec 31, 2025 | 34.66 Bn |
| Sep 30, 2025 | 33.27 Bn |
| Jun 30, 2025 | 32.34 Bn |
| Mar 31, 2025 | 32.17 Bn |
| Dec 31, 2024 | 31.89 Bn |
| Sep 30, 2024 | 31.94 Bn |
| Jun 30, 2024 | 29.19 Bn |
| Mar 31, 2024 | 29.18 Bn |
| Dec 31, 2023 | 29.20 Bn |
| Sep 30, 2023 | 30.98 Bn |
| Jun 30, 2023 | 31.18 Bn |
| Mar 31, 2023 | 30.96 Bn |
| Dec 31, 2022 | 31.04 Bn |
| Sep 30, 2022 | 31.03 Bn |
| Jun 30, 2022 | 25.33 Bn |
| Mar 31, 2022 | 24.32 Bn |
| Dec 31, 2021 | 24.37 Bn |
| Sep 30, 2021 | 24.17 Bn |
| Jun 30, 2021 | 24.03 Bn |
| Mar 31, 2021 | 24.16 Bn |
| Dec 31, 2020 | 22.62 Bn |
| Sep 30, 2020 | 22.39 Bn |
| Jun 30, 2020 | 22.52 Bn |
| Mar 31, 2020 | 22.57 Bn |
| Dec 31, 2019 | 22.60 Bn |
| Sep 30, 2019 | 19.82 Bn |
| Jun 30, 2019 | 19.90 Bn |
| Mar 31, 2019 | 20.01 Bn |
| Dec 31, 2018 | 20.11 Bn |
| Sep 30, 2018 | 20.34 Bn |
| Jun 30, 2018 | 20.56 Bn |
| Mar 31, 2018 | 20.67 Bn |
| Dec 31, 2017 | 19.44 Bn |
| Sep 30, 2017 | 19.61 Bn |
| Jun 30, 2017 | 19.54 Bn |
| Mar 31, 2017 | 19.68 Bn |
| Dec 31, 2016 | 19.78 Bn |
| Sep 30, 2016 | 19.40 Bn |
| Jun 30, 2016 | 19.29 Bn |
| Mar 31, 2016 | 19.52 Bn |
| Dec 31, 2015 | 19.72 Bn |
| Sep 30, 2015 | 19.70 Bn |
| Dec 31, 2014 | 20.21 Bn |