Alphabet (GOOG) Goodwill & Intangibles (2014 - 2026)
Alphabet (GOOG) posted quarterly Goodwill & Intangibles of $66.9 billion for Q2 2026, up 107.0% year-over-year from $32.3 billion in Q2 2025, and little changed quarter-over-quarter from $67.2 billion in Q1 2026.
Alphabet (GOOG) Goodwill & Intangibles (2014 - 2026) Analysis & Trends
Alphabet (GOOG) has reported Goodwill & Intangibles for 13 consecutive years, with $66.9 billion the latest figure, recorded in Q2 2026.
- In Q2 2026, Goodwill & Intangibles rose 107.0% year-over-year to $66.9 billion; the TTM figure through Jun 2026 stood at $66.9 billion (up 107.0% YoY), while the FY2025 annual figure was $34.7 billion, up 8.71% from the prior year.
- Goodwill & Intangibles steadied at $66.9 billion in Q2 2026 per GOOG's latest filing, from $67.2 billion in the prior quarter.
- Across five years, Goodwill & Intangibles topped out at $67.2 billion in Q1 2026 and bottomed at $24.3 billion in Q1 2022.
- Historically, Goodwill & Intangibles has averaged $34.6 billion across 5 years, with a median of $31.1 billion in 2022.
- Annual changes were most pronounced in 2024 — Goodwill & Intangibles dropped 6.39% — and 2026, when it surged 108.93%.
- Alphabet's Goodwill & Intangibles stood at $31.0 billion in 2022, then fell by 5.95% to $29.2 billion in 2023, then gained by 9.2% to $31.9 billion in 2024, then grew by 8.71% to $34.7 billion in 2025, then soared by 93.1% to $66.9 billion in 2026.
- Business Quant data shows GOOG's Goodwill & Intangibles at $66.9 billion in Q2 2026, $67.2 billion in Q1 2026, and $34.7 billion in Q4 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,165.61 Bn | 3,736.57 Bn | 73.85 Bn |
| 2 | Meta Platforms | 1,523.46 Bn | 1,433.20 Bn | 49.47 Bn |
| 3 | Taboola.com | 1,141.85 Bn | 1,141.71 Bn | 139.48 Mn |
| 4 | Baidu | 288.34 Bn | 283.85 Bn | 1.88 Mn |
| 5 | Spotify Technology | 103.44 Bn | 93.20 Bn | 1.75 Bn |
| 6 | Joyy | 77.39 Bn | 76.50 Bn | 205.64 Mn |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 |
| 8 | Nebius | 50.20 Bn | 40.57 Bn | 295.20 Mn |
| 9 | 30.00 Bn | 27.22 Bn | 734.60 Mn | |
| 10 | Tencent Music Entertainment | 26.85 Bn | 24.15 Bn | 514.00 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 66.93 Bn |
| Mar 31, 2026 | 67.22 Bn |
| Dec 31, 2025 | 34.66 Bn |
| Sep 30, 2025 | 33.27 Bn |
| Jun 30, 2025 | 32.34 Bn |
| Mar 31, 2025 | 32.17 Bn |
| Dec 31, 2024 | 31.89 Bn |
| Sep 30, 2024 | 31.94 Bn |
| Jun 30, 2024 | 29.19 Bn |
| Mar 31, 2024 | 29.18 Bn |
| Dec 31, 2023 | 29.20 Bn |
| Sep 30, 2023 | 30.98 Bn |
| Jun 30, 2023 | 31.18 Bn |
| Mar 31, 2023 | 30.96 Bn |
| Dec 31, 2022 | 31.04 Bn |
| Sep 30, 2022 | 31.03 Bn |
| Jun 30, 2022 | 25.33 Bn |
| Mar 31, 2022 | 24.32 Bn |
| Dec 31, 2021 | 24.37 Bn |
| Sep 30, 2021 | 24.17 Bn |