Alphabet (GOOG) Goodwill (2013 - 2026)
Alphabet's (GOOG) quarterly Goodwill came in at $57.8 billion in Q2 2026, up 78.84% year-over-year from $32.3 billion in Q2 2025, and little changed quarter-over-quarter from $57.8 billion in Q1 2026.
Analysis
Alphabet (GOOG) Goodwill (2013 - 2026) Analysis & Trends
Alphabet (GOOG) has reported Goodwill for 14 consecutive years, with $57.8 billion the latest figure, recorded in Q2 2026.
- On a quarterly basis, Goodwill rose 78.84% year-over-year to $57.8 billion in Q2 2026; TTM through Jun 2026 was $57.8 billion, a 78.84% increase from a year earlier, with the FY2025 full-year figure at $33.4 billion, up 4.69% from the prior year.
- Goodwill was $57.8 billion for Q2 2026 at Alphabet, roughly flat from $57.8 billion in the prior quarter.
- Over five years, Goodwill peaked at $57.8 billion in Q2 2026 and troughed at $23.0 billion in Q1 2022.
- A 5-year average of $32.8 billion and a median of $29.2 billion in 2023 frame the typical range for Goodwill.
- Across the five-year window, Goodwill retreated 0.09% in 2024 and soared 79.57% in 2026, its largest moves.
- Over 5 years, Goodwill stood at $29.0 billion in 2022, then rose by 0.82% to $29.2 billion in 2023, then increased by 9.2% to $31.9 billion in 2024, then advanced by 4.69% to $33.4 billion in 2025, then soared by 73.24% to $57.8 billion in 2026.
- The last three Goodwill figures came in at $57.8 billion (Q2 2026), $57.8 billion (Q1 2026), and $33.4 billion (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,184.93 Bn | 3,755.89 Bn | 73.85 Bn |
| 2 | AppLovin | 103.29 Bn | 100.24 Bn | 1.70 Bn |
| 3 | Trade Desk | 6.54 Bn | 5.05 Bn | 530.72 Mn |
| 4 | Magnite | 3.61 Bn | 3.27 Bn | 130.79 Mn |
| 5 | DoubleVerify Holdings | 2.08 Bn | 1.87 Bn | 161.31 Mn |
| 6 | Digital Turbine | 1.28 Bn | 1.24 Bn | - |
| 7 | Quinstreet | 991.48 Mn | 863.16 Mn | 49.81 Mn |
| 8 | Ibotta | 965.22 Mn | 817.04 Mn | 69.72 Mn |
| 9 | Taboola.com | 906.66 Mn | 773.61 Mn | 139.48 Mn |
| 10 | Mntn | 837.08 Mn | 599.80 Mn | 66.30 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 57.83 Bn |
| Mar 31, 2026 | 57.77 Bn |
| Dec 31, 2025 | 33.38 Bn |
| Sep 30, 2025 | 33.27 Bn |
| Jun 30, 2025 | 32.34 Bn |
| Mar 31, 2025 | 32.17 Bn |
| Dec 31, 2024 | 31.89 Bn |
| Sep 30, 2024 | 31.94 Bn |
| Jun 30, 2024 | 29.19 Bn |
| Mar 31, 2024 | 29.18 Bn |
| Dec 31, 2023 | 29.20 Bn |
| Sep 30, 2023 | 29.15 Bn |
| Jun 30, 2023 | 29.21 Bn |
| Mar 31, 2023 | 28.99 Bn |
| Dec 31, 2022 | 28.96 Bn |
| Sep 30, 2022 | 28.83 Bn |
| Jun 30, 2022 | 23.95 Bn |
| Mar 31, 2022 | 23.01 Bn |
| Dec 31, 2021 | 22.96 Bn |
| Sep 30, 2021 | 22.62 Bn |