Growth Metrics

Alphabet (GOOG) Goodwill (2014 - 2026)

Alphabet (GOOG) reported Goodwill of $57.8 billion for Q1 2026, up 79.57% year-over-year from $32.2 billion in Q1 2025, and up 73.08% on a QoQ basis from $33.4 billion in Q4 2025.

Alphabet (GOOG) has 13 years of Goodwill data on file, last reported at $57.8 billion in Q1 2026.

  • Quarterly Goodwill rose 79.57% year-over-year to $57.8 billion in Q1 2026, while the trailing twelve-month figure through Mar 2026 was $57.8 billion (up 79.57% YoY) and the FY2025 annual result came in at $33.4 billion, up 4.69% from the prior year.
  • Goodwill advanced to $57.8 billion in Q1 2026 per GOOG's latest filing, from $33.4 billion in the prior quarter.
  • Across five years, Goodwill topped out at $57.8 billion in Q1 2026 and bottomed at $23.0 billion in Q1 2022.
  • The 5-year median for Goodwill is $29.2 billion (2023), against an average of $31.3 billion.
  • The widest annual swing landed in 2024, when Goodwill fell 0.09%; it then surged 79.57% in 2026.
  • Tracing GOOG's Goodwill over 5 years: stood at $29.0 billion in 2022, then increased by 0.82% to $29.2 billion in 2023, then grew by 9.2% to $31.9 billion in 2024, then gained by 4.69% to $33.4 billion in 2025, then soared by 73.08% to $57.8 billion in 2026.
  • Per Business Quant, the three latest GOOG Goodwill figures stand at $57.8 billion (Q1 2026), $33.4 billion (Q4 2025), and $33.3 billion (Q3 2025).

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Alphabet 4,554.43 Bn 4,338.81 Bn 102.29 Bn
2 Meta Platforms 1,602.78 Bn 1,521.60 Bn 46.09 Bn
3 Spotify Technology 119.86 Bn 109.62 Bn 1.75 Bn
4 Reddit 33.71 Bn 30.94 Bn 511.94 Mn
5 Nebius 22.38 Bn 22.38 Bn 295.20 Mn
6 Pinterest 12.76 Bn 11.46 Bn 768.96 Mn
7 Kanzhun 12.59 Bn 10.49 Bn 255.62 Bn
8 Snap 9.64 Bn 6.81 Bn 1.29 Bn
9 Match 8.43 Bn 7.41 Bn 653.28 Mn
10 Zillow 8.25 Bn 7.47 Bn 519.00 Mn

Historic Data

Download Data 🔒
DateValue
Mar 31, 2026 57.77 Bn
Dec 31, 2025 33.38 Bn
Sep 30, 2025 33.27 Bn
Jun 30, 2025 32.34 Bn
Mar 31, 2025 32.17 Bn
Dec 31, 2024 31.89 Bn
Sep 30, 2024 31.94 Bn
Jun 30, 2024 29.19 Bn
Mar 31, 2024 29.18 Bn
Dec 31, 2023 29.20 Bn
Sep 30, 2023 29.15 Bn
Jun 30, 2023 29.21 Bn
Mar 31, 2023 28.99 Bn
Dec 31, 2022 28.96 Bn
Sep 30, 2022 28.83 Bn
Jun 30, 2022 23.95 Bn
Mar 31, 2022 23.01 Bn
Dec 31, 2021 22.96 Bn
Sep 30, 2021 22.62 Bn
Jun 30, 2021 22.41 Bn
Mar 31, 2021 22.34 Bn
Dec 31, 2020 21.18 Bn
Sep 30, 2020 20.87 Bn
Jun 30, 2020 20.82 Bn
Mar 31, 2020 20.73 Bn
Dec 31, 2019 20.62 Bn
Sep 30, 2019 18.07 Bn
Jun 30, 2019 18.00 Bn
Mar 31, 2019 17.94 Bn
Dec 31, 2018 17.89 Bn
Sep 30, 2018 17.90 Bn
Jun 30, 2018 17.90 Bn
Mar 31, 2018 17.86 Bn
Dec 31, 2017 16.75 Bn
Sep 30, 2017 16.73 Bn
Jun 30, 2017 16.60 Bn
Mar 31, 2017 16.55 Bn
Dec 31, 2016 16.47 Bn
Sep 30, 2016 16.03 Bn
Jun 30, 2016 15.84 Bn
Mar 31, 2016 15.87 Bn
Dec 31, 2015 15.87 Bn
Sep 30, 2015 15.68 Bn
Dec 31, 2014 15.60 Bn