Alphabet (GOOG) Goodwill (2014 - 2026)
Alphabet (GOOG) reported Goodwill of $57.8 billion for Q1 2026, up 79.57% year-over-year from $32.2 billion in Q1 2025, and up 73.08% on a QoQ basis from $33.4 billion in Q4 2025.
Alphabet (GOOG) has 13 years of Goodwill data on file, last reported at $57.8 billion in Q1 2026.
- Quarterly Goodwill rose 79.57% year-over-year to $57.8 billion in Q1 2026, while the trailing twelve-month figure through Mar 2026 was $57.8 billion (up 79.57% YoY) and the FY2025 annual result came in at $33.4 billion, up 4.69% from the prior year.
- Goodwill advanced to $57.8 billion in Q1 2026 per GOOG's latest filing, from $33.4 billion in the prior quarter.
- Across five years, Goodwill topped out at $57.8 billion in Q1 2026 and bottomed at $23.0 billion in Q1 2022.
- The 5-year median for Goodwill is $29.2 billion (2023), against an average of $31.3 billion.
- The widest annual swing landed in 2024, when Goodwill fell 0.09%; it then surged 79.57% in 2026.
- Tracing GOOG's Goodwill over 5 years: stood at $29.0 billion in 2022, then increased by 0.82% to $29.2 billion in 2023, then grew by 9.2% to $31.9 billion in 2024, then gained by 4.69% to $33.4 billion in 2025, then soared by 73.08% to $57.8 billion in 2026.
- Per Business Quant, the three latest GOOG Goodwill figures stand at $57.8 billion (Q1 2026), $33.4 billion (Q4 2025), and $33.3 billion (Q3 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,554.43 Bn | 4,338.81 Bn | 102.29 Bn |
| 2 | Meta Platforms | 1,602.78 Bn | 1,521.60 Bn | 46.09 Bn |
| 3 | Spotify Technology | 119.86 Bn | 109.62 Bn | 1.75 Bn |
| 4 | 33.71 Bn | 30.94 Bn | 511.94 Mn | |
| 5 | Nebius | 22.38 Bn | 22.38 Bn | 295.20 Mn |
| 6 | 12.76 Bn | 11.46 Bn | 768.96 Mn | |
| 7 | Kanzhun | 12.59 Bn | 10.49 Bn | 255.62 Bn |
| 8 | Snap | 9.64 Bn | 6.81 Bn | 1.29 Bn |
| 9 | Match | 8.43 Bn | 7.41 Bn | 653.28 Mn |
| 10 | Zillow | 8.25 Bn | 7.47 Bn | 519.00 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 57.77 Bn |
| Dec 31, 2025 | 33.38 Bn |
| Sep 30, 2025 | 33.27 Bn |
| Jun 30, 2025 | 32.34 Bn |
| Mar 31, 2025 | 32.17 Bn |
| Dec 31, 2024 | 31.89 Bn |
| Sep 30, 2024 | 31.94 Bn |
| Jun 30, 2024 | 29.19 Bn |
| Mar 31, 2024 | 29.18 Bn |
| Dec 31, 2023 | 29.20 Bn |
| Sep 30, 2023 | 29.15 Bn |
| Jun 30, 2023 | 29.21 Bn |
| Mar 31, 2023 | 28.99 Bn |
| Dec 31, 2022 | 28.96 Bn |
| Sep 30, 2022 | 28.83 Bn |
| Jun 30, 2022 | 23.95 Bn |
| Mar 31, 2022 | 23.01 Bn |
| Dec 31, 2021 | 22.96 Bn |
| Sep 30, 2021 | 22.62 Bn |
| Jun 30, 2021 | 22.41 Bn |
| Mar 31, 2021 | 22.34 Bn |
| Dec 31, 2020 | 21.18 Bn |
| Sep 30, 2020 | 20.87 Bn |
| Jun 30, 2020 | 20.82 Bn |
| Mar 31, 2020 | 20.73 Bn |
| Dec 31, 2019 | 20.62 Bn |
| Sep 30, 2019 | 18.07 Bn |
| Jun 30, 2019 | 18.00 Bn |
| Mar 31, 2019 | 17.94 Bn |
| Dec 31, 2018 | 17.89 Bn |
| Sep 30, 2018 | 17.90 Bn |
| Jun 30, 2018 | 17.90 Bn |
| Mar 31, 2018 | 17.86 Bn |
| Dec 31, 2017 | 16.75 Bn |
| Sep 30, 2017 | 16.73 Bn |
| Jun 30, 2017 | 16.60 Bn |
| Mar 31, 2017 | 16.55 Bn |
| Dec 31, 2016 | 16.47 Bn |
| Sep 30, 2016 | 16.03 Bn |
| Jun 30, 2016 | 15.84 Bn |
| Mar 31, 2016 | 15.87 Bn |
| Dec 31, 2015 | 15.87 Bn |
| Sep 30, 2015 | 15.68 Bn |
| Dec 31, 2014 | 15.60 Bn |