Alphabet (GOOG) Goodwill (2014 - 2026)
Alphabet (GOOG) posted quarterly Goodwill of $57.8 billion for Q2 2026, up 78.84% year-over-year from $32.3 billion in Q2 2025, and little changed quarter-over-quarter from $57.8 billion in Q1 2026.
Alphabet (GOOG) Goodwill (2014 - 2026) Analysis & Trends
Alphabet (GOOG) has reported Goodwill for 13 consecutive years, with $57.8 billion the latest figure, recorded in Q2 2026.
- In Q2 2026, Goodwill rose 78.84% year-over-year to $57.8 billion; the TTM figure through Jun 2026 stood at $57.8 billion (up 78.84% YoY), while the FY2025 annual figure was $33.4 billion, up 4.69% from the prior year.
- Goodwill was little changed at $57.8 billion in Q2 2026 per GOOG's latest filing, from $57.8 billion in the prior quarter.
- Across five years, Goodwill topped out at $57.8 billion in Q2 2026 and bottomed at $23.0 billion in Q1 2022.
- Historically, Goodwill has averaged $32.8 billion across 5 years, with a median of $29.2 billion in 2023.
- Annual changes were most pronounced in 2024 — Goodwill decreased 0.09% — and 2026, when it jumped 79.57%.
- Alphabet's Goodwill stood at $29.0 billion in 2022, then advanced by 0.82% to $29.2 billion in 2023, then gained by 9.2% to $31.9 billion in 2024, then grew by 4.69% to $33.4 billion in 2025, then surged by 73.24% to $57.8 billion in 2026.
- Business Quant data shows GOOG's Goodwill at $57.8 billion in Q2 2026, $57.8 billion in Q1 2026, and $33.4 billion in Q4 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,201.69 Bn | 3,772.66 Bn | 73.85 Bn |
| 2 | Meta Platforms | 1,537.64 Bn | 1,447.38 Bn | 49.47 Bn |
| 3 | Taboola.com | 1,133.50 Bn | 1,133.37 Bn | 139.48 Mn |
| 4 | Baidu | 288.92 Bn | 284.42 Bn | 1.88 Mn |
| 5 | Spotify Technology | 102.35 Bn | 92.11 Bn | 1.75 Bn |
| 6 | Joyy | 77.62 Bn | 76.74 Bn | 205.64 Mn |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 |
| 8 | Nebius | 49.30 Bn | 39.67 Bn | 295.20 Mn |
| 9 | 30.45 Bn | 27.66 Bn | 734.60 Mn | |
| 10 | Tencent Music Entertainment | 26.95 Bn | 24.24 Bn | 514.00 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 57.83 Bn |
| Mar 31, 2026 | 57.77 Bn |
| Dec 31, 2025 | 33.38 Bn |
| Sep 30, 2025 | 33.27 Bn |
| Jun 30, 2025 | 32.34 Bn |
| Mar 31, 2025 | 32.17 Bn |
| Dec 31, 2024 | 31.89 Bn |
| Sep 30, 2024 | 31.94 Bn |
| Jun 30, 2024 | 29.19 Bn |
| Mar 31, 2024 | 29.18 Bn |
| Dec 31, 2023 | 29.20 Bn |
| Sep 30, 2023 | 29.15 Bn |
| Jun 30, 2023 | 29.21 Bn |
| Mar 31, 2023 | 28.99 Bn |
| Dec 31, 2022 | 28.96 Bn |
| Sep 30, 2022 | 28.83 Bn |
| Jun 30, 2022 | 23.95 Bn |
| Mar 31, 2022 | 23.01 Bn |
| Dec 31, 2021 | 22.96 Bn |
| Sep 30, 2021 | 22.62 Bn |