Alphabet (GOOG) Goodwill (2014 - 2026)
Alphabet (GOOG) reported Goodwill of $57.8 billion for Q1 2026, up 79.57% year-over-year from $32.2 billion in Q1 2025, and up 73.08% quarter-over-quarter from $33.4 billion in Q4 2025.
Alphabet (GOOG) Goodwill (2014 - 2026) Analysis & Trends
Alphabet (GOOG) has 13 years of Goodwill data on file, last reported at $57.8 billion in Q1 2026.
- Goodwill for Q1 2026 came in at $57.8 billion, up 79.57% year-over-year; the trailing twelve-month figure through Mar 2026 was $57.8 billion (up 79.57% YoY), and the FY2025 annual result was $33.4 billion, up 4.69% from the prior year.
- Goodwill grew to $57.8 billion in Q1 2026 per GOOG's latest filing, from $33.4 billion in the prior quarter.
- Over five years, Goodwill peaked at $57.8 billion in Q1 2026 and troughed at $23.0 billion in Q1 2022.
- A 5-year average of $31.3 billion and a median of $29.2 billion in 2023 frame the typical range for Goodwill.
- The sharpest annual moves came in 2024 and 2026: Goodwill decreased 0.09% in 2024, then jumped 79.57% in 2026.
- A 5-year view of Goodwill shows it stood at $29.0 billion in 2022, then gained by 0.82% to $29.2 billion in 2023, then rose by 9.2% to $31.9 billion in 2024, then climbed by 4.69% to $33.4 billion in 2025, then surged by 73.08% to $57.8 billion in 2026.
- Business Quant data shows GOOG's Goodwill at $57.8 billion in Q1 2026, $33.4 billion in Q4 2025, and $33.3 billion in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Nebius | 2,430,078.11 Bn | 2,430,078.11 Bn | 295.20 Mn |
| 2 | Alphabet | 4,448.32 Bn | 4,232.70 Bn | 102.29 Bn |
| 3 | Meta Platforms | 1,465.06 Bn | 1,383.88 Bn | 46.09 Bn |
| 4 | Spotify Technology | 113.19 Bn | 102.95 Bn | 1.75 Bn |
| 5 | 33.56 Bn | 30.79 Bn | 511.94 Mn | |
| 6 | 12.93 Bn | 11.63 Bn | 768.96 Mn | |
| 7 | Kanzhun | 12.77 Bn | 10.67 Bn | 255.62 Bn |
| 8 | Match | 8.28 Bn | 7.26 Bn | 653.28 Mn |
| 9 | Snap | 7.91 Bn | 5.08 Bn | 1.29 Bn |
| 10 | Zillow | 7.56 Bn | 6.78 Bn | 519.00 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 57.77 Bn |
| Dec 31, 2025 | 33.38 Bn |
| Sep 30, 2025 | 33.27 Bn |
| Jun 30, 2025 | 32.34 Bn |
| Mar 31, 2025 | 32.17 Bn |
| Dec 31, 2024 | 31.89 Bn |
| Sep 30, 2024 | 31.94 Bn |
| Jun 30, 2024 | 29.19 Bn |
| Mar 31, 2024 | 29.18 Bn |
| Dec 31, 2023 | 29.20 Bn |
| Sep 30, 2023 | 29.15 Bn |
| Jun 30, 2023 | 29.21 Bn |
| Mar 31, 2023 | 28.99 Bn |
| Dec 31, 2022 | 28.96 Bn |
| Sep 30, 2022 | 28.83 Bn |
| Jun 30, 2022 | 23.95 Bn |
| Mar 31, 2022 | 23.01 Bn |
| Dec 31, 2021 | 22.96 Bn |
| Sep 30, 2021 | 22.62 Bn |
| Jun 30, 2021 | 22.41 Bn |